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In this promotional discussion, Wix merchants share a proactive approach to the 2020 holiday sales season. They emphasize the "three Ps"—plan, prepare, and prosper—starting planning as early as March, and suggest making purchases easier through free shipping or delivery. Merchants highlight specific tactics such as a "12 Days of Christmas" flash‑sale series offering a new 24‑hour deal each day, the launch of rewards programs and subscription options, and an increased use of coupon codes. The segment concludes by urging merchants to begin their holiday preparation now using Wix’s 2020 Holiday Season Action Plan.

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