Cardinal Sigitas TamkevičiusLithuanian Cardinal, Former Soviet Prisoner of Conscience & Champion of Religious Freedom

How Josh Harmon Went Viral and Built His Brand With Drumsticks and Everyday Objects

Name: How Josh Harmon Went Viral and Built His Brand With Drumsticks and Everyday Objects
Uploaded: 2025-01-16T14:57:49+00:00
Duration: 1 min 18 s
Channel: Cardinal Sigitas Tamkevičius
Description: In this first‑person testimonial, musician and content creator Josh Harmon explains how he built a global brand around language‑free, drum‑based…

16 Jan 2025 · 1 min

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1:18

In this first‑person testimonial, musician and content creator Josh Harmon explains how he built a global brand around language‑free, drum‑based sound‑effect videos that reinterpret cartoon scenes. A single video of him recreating a soup‑cooking cartoon using his drum set exploded to 25 million Instagram views, propelling him to over 20 million followers across platforms. Encouraged by his 99‑year‑old grandmother, he continued producing universally appealing videos, each garnering millions of views. Recognizing the need for a centralized, brand‑consistent online presence, he chose Wix to launch a website that captures his brand’s “playful yet professional” tone, describing the launch as a perfect creative take that left him beaming with satisfaction.

Chapters

When it came time to take things to the next level, I knew that I had to make a website. And WIX was perfect for that. I'm Josh Harmon. I'm a musician, I'm a content creator, and I'm a sound effects artist. I wanted to create videos as universal as possible that had no language in them so that anyone could enjoy them. And that was how I came up with the idea to do sound effects. I took cartoons and I used my drum set and the instruments, and I recreated all the sound effects to the scene where they're cooking up some soup. From the moment I uploaded this video, I just feel that something was a little bit different. It was insane. It was 25 million views on Instagram. I really didn't know what to do. And it was my grandma, she just turned 99. She said, you've got a good idea. Now's the time to focus and just keep doing it. Now I have over 20 million followers across my social media channels, and each of my videos gets millions of views. As my brand continues to grow, creating a website, it's the natural next step. And so I made a website on wix. I wanted the website to really represent me and my entire brand. And it perfectly matched the tone that I was trying to get, which is playful, yet professional. When the website came together, I had a similar feeling to how I feel when I've gotten that perfect take on one of my videos. I had a big smile on my face and I just was like, oh, my God, this is perfect.