Cardinal Sigitas TamkevičiusLithuanian Cardinal, Former Soviet Prisoner of Conscience & Champion of Religious Freedom

How to create a landing page that converts | Wix Blog

Name: How to create a landing page that converts | Wix Blog
Uploaded: 2021-12-30T11:00:06+00:00
Duration: 1 min 29 s
Channel: Cardinal Sigitas Tamkevičius
Description: The video explains how to build a high‑converting landing page for lead‑generation, referrals, or sales. It stresses that a landing page must be…

30 Dec 2021 · 1 min

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1:29

The video explains how to build a high‑converting landing page for lead‑generation, referrals, or sales. It stresses that a landing page must be hyper‑focused and designed to drive a single action, such as newsletter sign‑up or purchase. The presenter outlines three core components: clear headlines and subheadings that convey the story at a glance; concise copy paired with supporting images for a cohesive message; and direct button text that tells users exactly what will happen when they click. Wix’s free, industry‑specific templates are offered as a starting point. After the page is built, traffic must be directed to it via email links, social media, etc., with the understanding that visitors have only a second to be hooked. The speaker gives practical tips: make the benefit to the visitor explicit, use a hard‑sell approach to get to the point quickly, and continuously test different headlines, calls‑to‑action, and layouts to learn what works. The video ends with a call to read a related article for more tips or to start building a landing page immediately.

Chapters

If you're going to run campaigns that generate leads, referrals or sales for your website, you're going to need a landing page. And not just any landing page. You want a landing page that works. A landing page should be informational and hyper focused, with the goal of driving visitors to take a specific action. This action could be anything from subscribing to your mailing list to making a purchase, but the fundamentals are always the same. Let's take a look at what your landing page will need. First, you'll want clear headlines and subheadings to your story is understood at a glance. Second, you'll want concise copy with images that support the text for a cohesive message. And third, the button text should be direct because users need to understand what will happen if they click. Need some help getting started? No problem. Wix has you covered with free templates designed for different use cases in different types of businesses. Now that you've got your landing page, you need traffic. You can drive people to your landing page with links from emails, social media and more, but when they arrive, you'll have barely a second to hook them. So here are a couple of tips to keep them interested. Make sure the benefit to them is clear. If the users know what they're getting, the more likely it is that they'll click through. Go for the hard sell. They came to your landing page for a reason, so it's best to get to the point quickly. One last thing don't be afraid to test different headlines, CTAs or even lands. The more you learn what works, the more powerful your landing pages will be in the future. Read our article for more tips or start your landing page today.