Matthew breaks down five rules for title tags: make each one unique, use relevant keywords without overdoing it, add location for local SEO, include your brand name, and keep it between 50-55 characters so search engines don't cut it off.
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Your title tag is the first thing people see when searching online for your products, services, or content. If your title doesn't match what people are looking for, chances are they'll click on something else. I'm Matthew and that's what we'll talk about in today's video. So what is a title tag? When you search on Google or other search engines, you'll get a list of relevant results appearing as snippets. This clickable headline is the title. Snippets also include a URL and page description. These topics will be covered in other videos from this series. Your title needs to quickly and clearly convey what a specific page on your site is about. This helps search engines get a better understanding of that page, increasing chances that people will make a purchase, book a service, or read your blog. You name it. Your SEO setup plan suggests these titles for your site pages based on your business name, location and key phrases. You can use these titles or create your own. Let me show you how. First, every page of your site needs to have its own unique title. Be specific and make sure it reflects your page content. For this example, we'll work on our homepage. Our business offers door to door plant delivery, so let's start with that. Second, try to include relevant keywords and phrases you want to rank for. In our case, we specialize in indoor plants, so let's add that. While you can be descriptive, avoid multiple keywords or keyword stuffing. People as well as search engines will think it's spam. It can impact traffic to your site and even hurt your ranking. Third, if you're targeting local traffic, include the location you service. If we had one location in Chicago, we'd add it to our title. However, we're an online store shipping to multiple cities, so we'll leave our homepage title as is. Fourth, include your brand or business name. This is about building brand awareness. You want people to make the connection between who you are and what you do. That looks good. Fifth, keep titles between 50 to 55 characters. Titles longer than 60 characters will likely be cut off by search engines. See those three dots? We need to shorten some there. Now everything fits. Now it's your turn. Follow these five guidelines and you'll be off to a good start. Remember, SEO is an ongoing effort, so go back, test new keywords and further optimize your titles even after your site is live. Again, I'm Matthew. Thanks for tuning in and we'll see you next time. Sam.
