Cardinal Sigitas TamkevičiusLithuanian Cardinal, Former Soviet Prisoner of Conscience & Champion of Religious Freedom

If you’re not measuring churn rates like you do conversion, you’re missing out | #shorts #eComm

Name: If you’re not measuring churn rates like you do conversion, you’re missing out | #shorts #eComm
Uploaded: 2022-07-05T13:05:33+00:00
Duration: 24 s
Channel: Cardinal Sigitas Tamkevičius
Description: In this concise e‑commerce advice video, the presenter explains that online store owners can increase revenue while reducing marketing spend by focusing…

5 Jul 2022 · 0 min

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In this concise e‑commerce advice video, the presenter explains that online store owners can increase revenue while reducing marketing spend by focusing on existing customers. The core steps are: (1) measure churn rates against industry benchmarks using the Wix analytics dashboard; (2) conduct surveys and customer interviews to uncover reasons why shoppers don’t return; (3) launch retention‑marketing campaigns to turn one‑time buyers into repeat, loyal customers. The speaker emphasizes that growth isn’t just about acquiring new shoppers but retaining them, and directs viewers to the Wix E‑Commerce blog for deeper guidance.

You're going to earn more from your online store while spending less on marketing. Yes, it's true, by focusing on existing customers. Here's how. First, measure churn against industry standards. WIX users can do this from the WIX analytics dashboard. Second, surveys and customer interviews are a great way to understand why customers aren't coming back. And third, run retention marketing campaigns so you can turn one time shoppers into loyal customers. Because it's not just about gaining new customers, it's about keeping them. Check out the WIX E Commerce blog for more.