Cardinal Sigitas TamkevičiusLithuanian Cardinal, Former Soviet Prisoner of Conscience & Champion of Religious Freedom

Lesson 1 | Introduction | Marketing Your Online Store | Wix eCommerce

Name: Lesson 1 | Introduction | Marketing Your Online Store | Wix eCommerce
Uploaded: 2020-09-22T08:57:28+00:00
Duration: 2 min 37 s
Channel: Cardinal Sigitas Tamkevičius
Description: In this introductory lesson of the Wix eCommerce School, Margo, the head of e‑commerce content at Wix, welcomes learners to the six‑lesson course on how…

22 Sept 2020 · 3 min

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In this introductory lesson of the Wix eCommerce School, Margo, the head of e‑commerce content at Wix, welcomes learners to the six‑lesson course on how to market an online store. She highlights Wix’s large merchant base (over 500,000 online stores) and promises to share tips and best practices from Wix merchants and internal experts. The lesson underscores the importance of a solid marketing strategy, citing COVID‑19‑driven e‑commerce growth: May 2020 online spending rose 77% YoY, a 17% increase from April, and brands that emphasized marketing grew 70% YoY. The curriculum is broken into six modules covering store readiness, customer acquisition, sales growth, repeat shoppers, and multichannel expansion, with flexibility to skip sections. Each lesson blends theory, product setup, and real‑world Wix merchant examples. Guest contributors Matthew Kaminski (product marketing manager & SEO) and Daniela Dukes (e‑commerce writer/editor) will provide additional expertise. Learners are encouraged to pause, take notes, and progress at their own pace before moving to the next lesson on getting the store ready for business.

Chapters

Hey there. Welcome to the WIX E Commerce School. Thanks for joining us in our second course, E Commerce how to market your online store. I'm Margo and I lead e commerce content at wix and I'm really excited to be one of your instructors in this course. Here at Wix, we have over 500,000 businesses running their online stores, so we'd like to share some tips and best practices from our merchants and and WIX experts on how you can market your e commerce business. In this course, we'll cover why it's so important to nail your marketing strategy and we'll teach you how to successfully market your online store. Starting an e commerce business is no easy feat, but you're already on your way. Whether you've just started selling or you've already made your first million, there's never been a better time to implement a winning marketing strategy. Right now, global online sales are booming. So let's take a look at some recent industry stats that have come out of the COVID 19e commerce boom. According to Forbes and the US Department of Commerce, in May 2020, online spending increased by 77% year over year and increased by 17% from April. To put that in perspective, last holiday season saw a growth of 13% year over year, and brands who heavily focused on marketing during COVID 19 grew 70% year over year. In 2020, consumers are spending significantly more time online and on social media than ever before. So by doubling down on your direct to consumer marketing, you'll be able to drive sales and increase revenue. The course is divided into six lessons. You're going to learn everything you need to know to get your store ready for business, attract customers, increase sales, get repeat shoppers, and grow your business with multichannel sales. While lessons build on one another, feel free to skip around to the parts that interest you the most or areas where you may need a little extra help. There's a lot to cover and we know building a business can be challenging, but keep at it and go at your own pace. Each lesson will touch on a bit of theory. We'll walk you through some product setup and we'll also showcase online store best practices from real WIX merchants. You can feel free to pause and take notes to organize your thoughts and research. Joining us throughout this course, we have the best of our WIX e commerce marketing team. We have Matthew Kaminski, product marketing manager and SEO expert, and Daniela Dukes, e commerce marketing writer and editor. They'll share their expertise from their experiences working here at wix, as well as what they've learned from the amazing merchants and businesses on the WIX platform. We know you're eager to get started, and so are we. So let's do it. Click over to the next lesson of this course. Get your store ready for business.