Cardinal Sigitas TamkevičiusLithuanian Cardinal, Former Soviet Prisoner of Conscience & Champion of Religious Freedom

On Becoming Entrepreneurs: Izzy Wheels

Name: On Becoming Entrepreneurs: Izzy Wheels
Uploaded: 2022-05-20T18:17:15+00:00
Duration: 1 min 10 s
Channel: Cardinal Sigitas Tamkevičius
Description: In this interview, the founders of Easy/Izzy Wheels recount how a college project evolved into a global business selling colorful wheelchair wheel…

20 May 2022 · 1 min

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1:10

In this interview, the founders of Easy/Izzy Wheels recount how a college project evolved into a global business selling colorful wheelchair wheel covers. A single viral video amassed 3 million views in a day and 13 million overall, catapulting the brand into mainstream media coverage—including Vogue, Teen Vogue, Elle, Cosmopolitan, Forbes 30 Under 30, Oprah Magazine, and TechCrunch. Leveraging these buzz moments, they built an e‑commerce site on Wix, allowing them to focus on design and scale quickly. The company has partnered with major licensors such as Disney, Barbie, and Hello Kitty to create both mini and full‑size wheel covers, aiming to make wheelchair accessories more inclusive and enable children to see themselves reflected in toys. The discussion emphasizes the importance of brand building, worldwide scaling, and using accessible web tools to support rapid growth.

Chapters

Easy Wheels started as my college project and we now sell our wheel covers all around the world.
Izzy Wheels is a brand where we collaborate with really cool brands like Disney, Barbie, hello Kitty to design really colorful wheel covers for wheelchairs.
A video that we made totally blew up and it got 3 million views in a day and 13 million views in a. Things just exploded for us. So we've been featured in Vogue magazine, Teen Vogue, Elle, Cosmopolitan. We were named on Forbes, 30 under 30, Oprah Magazine, TechCrunch, and the list just goes on and on. We knew it was time to turn this into a real business. Setting up our website with WIX was so effortless, so it meant that we could really focus on our art. We worked with Barbie on creating these little mini wheel covers for their new wheelchair, Barbie's chair, and we created full size ones for children and adults wheelchairs. I knew that
children growing up now would be able to see themselves in these wonderful toys.
As an entrepreneur, it's really crucial to be able to build a brand that can scale worldwide. We're happy to have WIX alongside us as we scale into a larger business and do its own smoothly.