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Charlotte Rees, owner of the French homewares brand Vivi et Margaux, shares her journey from a 50‑hour corporate office job to running a fully remote e‑commerce business. She lives in France while her Wix‑based online store is backed by a warehouse in Dallas, Texas. The daily routine centers on a dashboard that provides real‑time inventory insights, especially a back‑in‑stock alert feature that notifies her when items run low or sell out. This tool helps her avoid stockouts even as she isn’t directly involved in manufacturing new product lines. As demand grows, she now manages a catalog of 500 to 1,000 distinct pieces, emphasizing that the right digital tools make scaling possible while maintaining the flexibility to set her own hours and be her own boss.

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