Cardinal Sigitas TamkevičiusLithuanian Cardinal, Former Soviet Prisoner of Conscience & Champion of Religious Freedom

#SelfMade Fresh Routes Wix Story

Name: #SelfMade Fresh Routes Wix Story
Uploaded: 2015-12-07T14:35:56+00:00
Duration: 43 s
Channel: Cardinal Sigitas Tamkevičius
Description: In this short interview, co‑founders Josh Wessler and Sarah Frank explain the origins and philosophy behind their food‑focused startup Fresh Roots. They…

7 Dec 2015 · 1 min

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In this short interview, co‑founders Josh Wessler and Sarah Frank explain the origins and philosophy behind their food‑focused startup Fresh Roots. They describe how the business grew from a personal passion for healthy cooking into a community‑oriented product that functions like a cooking class packaged for home use. The core offering emphasizes real, fresh ingredients and quick 30‑minute meals that are both nutritious and tasty. They also discuss the entrepreneurial mindset required to launch such a venture, highlighting the importance of boldness, risk‑taking, and learning from unknown outcomes.

We started Fresh Roots as a way to connect our own interest in food and healthy eating and cooking and provide that experience for people in our community that we are interacting with on a daily basis.
One of our goals is to have a product that teaches people something new. It's almost like a cooking class inside of a package, making it nice and simple for you to make something great.
Our focus is always on real ingredients, real food, and real cooking. Even though it's a 30 minute meal, it's fresh, it's healthy, and it tastes great.
With a business, you have to be ready to be bold and try something that you don't know. Being able to take risks with other unknown outcomes has been something I feel very proud of.
My name is Josh Wessler
and I'm Sarah Frank and we are the co founders of Fresh Roots.