Cardinal Sigitas TamkevičiusLithuanian Cardinal, Former Soviet Prisoner of Conscience & Champion of Religious Freedom

#SelfMade Sawako Wix Story

Name: #SelfMade Sawako Wix Story
Uploaded: 2015-12-07T14:32:35+00:00
Duration: 1 min 3 s
Channel: Cardinal Sigitas Tamkevičius
Description: In this brief first‑person monologue, Sawako Furuno introduces herself as a former architect now living in New York after stints in London and Tokyo. She…

7 Dec 2015 · 1 min

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1:03

In this brief first‑person monologue, Sawako Furuno introduces herself as a former architect now living in New York after stints in London and Tokyo. She explains her love of cycling, her frustration with unattractive helmets, and how that frustration led her to design her own stylish helmets. The narrative describes her accidental entry into entrepreneurship, emphasizing the obsessive, craft‑driven process that turned a single idea into a passionate business making fashionable, functional bike helmets.

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My name is Sawako Furuno. I love mixing fashion and function. I used to be an architect. I live in New York City by way of London, by way of Tokyo. When I ride a bicycle, I feel invincible. I am accidental entrepreneur. I refused to wear helmets because they were ugly. So I designed my own. I wanted to look cool on a bicycle. That's how I started my business. It was obsession. It was process of craftsmanship. I love so much. I feel lucky to have found one idea that became the passion. My name is Sawako Furuno. I make stylish helmets.