Cardinal Sigitas TamkevičiusLithuanian Cardinal, Former Soviet Prisoner of Conscience & Champion of Religious Freedom

Shorter is the new short. See our 2023 predictions on the Wix Partners blog | #shorts #marketing

Name: Shorter is the new short. See our 2023 predictions on the Wix Partners blog | #shorts #marketing
Uploaded: 2022-12-21T14:35:33+00:00
Duration: 43 s
Channel: Cardinal Sigitas Tamkevičius
Description: In this YouTube short, the speaker predicts that short-form video will continue its unstoppable growth throughout 2023, driven primarily by TikTok's…

21 Dec 2022 · 1 min

Watch on YouTube

0:43

In this YouTube short, the speaker predicts that short-form video will continue its unstoppable growth throughout 2023, driven primarily by TikTok's influence on how audiences consume content. The speaker describes the current media landscape as a post‑text, fully multimedia environment where audiences are themselves content creators with highly tuned "BS detectors." Consequently, creators must produce intelligent, high‑quality content that meets the expectations of these savvy creators. The message serves both as a trend forecast and a call to action for marketers to adapt their strategies to the evolving short‑form video ecosystem.

Chapters

Foreign. My prediction for 2023 is that short form video will continue to be unstoppable. Everyone can probably see where this is going, but TikTok has completely changed the way we consume short form video content. We're in a post text environment. It's a total multimedia experience. Remember your audience, they're content creators themselves. And so everyone's BS detector is very, very, very attuned. And we as creators have to be very aware of that and really create smart content for smart content creators.