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In this second installment of the Wix third‑party integrations webinar series, developer advocates Joshua Alphonse and Meredith Hassett walk viewers through adding email marketing capabilities to a Wix site using SendGrid. The session begins with a brief overview of SendGrid’s transactional email features and how they fit into broader marketing workflows. Joshua then demonstrates the full integration workflow in the context of a sample Kickstarter‑style project called Funded Labs. The steps include enabling Dev Mode in Velo (formerly Corvid), installing the official SendGrid npm package, securely storing the SendGrid API key with Wix Secrets Manager, creating a backend module that constructs and sends an email via the SendGrid SDK, and exposing that function to the front‑end. The front‑end code shows how to capture user input with the $w API, invoke the backend send‑email function, and display a confirmation Lightbox using the Wix Window API. Throughout, the presenters reference the Wix API reference and SendGrid documentation, emphasize best practices for security and modular code, and field live questions from the chat. The webinar concludes with a live preview of the Funded Labs pledge flow, confirming that a thank‑you email is sent automatically after a pledge is recorded.

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