Cardinal Sigitas TamkevičiusLithuanian Cardinal, Former Soviet Prisoner of Conscience & Champion of Religious Freedom

Too many “customers who got away”? It might be time to improve your site’s trust | #shorts #ecomm

Name: Too many “customers who got away”? It might be time to improve your site’s trust | #shorts #ecomm
Uploaded: 2022-05-16T12:11:11+00:00
Duration: 57 s
Channel: Cardinal Sigitas Tamkevičius
Description: In this short episode of the Wix E‑Commerce Show, host Lindsay Jean Thompson explains that cart abandonment often stems from shoppers’ fear of fraud. She…

16 May 2022 · 1 min

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In this short episode of the Wix E‑Commerce Show, host Lindsay Jean Thompson explains that cart abandonment often stems from shoppers’ fear of fraud. She emphasizes that demonstrating site safety throughout the buying journey is crucial. Thompson cites social‑proof research showing that displaying trust seals from well‑known brands such as Visa, PayPal, and Google reassures customers and can lower abandonment rates. She points out that Wix’s enterprise‑level platform already provides robust security, and that adding these trust seals to a checkout page takes only a few minutes. Viewers are directed to the Wix Ecommerce blog for a step‑by‑step guide on implementing the seals.

Chapters

If your online store is struggling with abandoned carts, trusting safety might be the culprit. Hey, and welcome to the WIX E Commerce Show. I'm your host, Lindsay Jean Thompson, and today we're going to talk about how to build trust to make sure you're not missing out on sales. Here's the deal. A majority of consumers worry that they'll be the victim of fraud at some point, and that's not fun. That means that making sure your customers know that your site is safe and secure through the entire shopper journey is way more important than you might think. One great way to alleviate their concerns, Social proof surveys show that adding trust seals from big name brands like Visa, PayPal, Google helps convey that your site is safe and secure to potential buyers, especially when it comes to online payments. Basically, it just lets them know that there's nothing to worry about. Luckily, that's a really easy fix if you're using an enterprise level platform like wix. Your site is already as safe as it gets. And it takes just a couple minutes to show people that by adding those seals to your checkout page. We'll show you how over at the WIX Ecommerce blog.