Wix's full-stack development platform was called Corvid until people noticed it sounded like COVID. After eleven months, they renamed it Velo. The presenters joke about the original branding disaster and explain why the new name is better.
Chapters
As you know, this is Covid, the virus. Now, this is Corvid, a full stack web development platform that. What the f. Ing hell is Corvid? Whoa. Is this another virus? Just give me a second. Corvid lets you use custom code to rapidly build professional web applications. Spelled Covid, not Corvid. No, we're talking about Corvid. Like this. Ugh. Damn it.
I think you might have a branding problem on your hands.
You think so, Phil?
Yeah, Calling a product Corvid is an excellent idea. In 2020.
Actually, we named it in 20 before the pandemic. After the super intelligent bird Fail.
Bad name. I've never liked it, even before the pandemic. Do
I need a mask to use it? Aha.
Wow. Worst brand name ever.
Branding fail. Epic fail. Bye, the copywriter. Alright, we hear you. It's time for a new name. So now, 11 crazy months later, we present to you, Velo. Smarter, Faster, and definitely not a pandemic. Your move, Corona.