Crystal Carter shares three SEO practices she never abandons: keep optimizing as Google's algorithms shift, use multiple data sources instead of one tool, and base content on keyword research and SERP trends rather than guessing what users want.
Chapters
Hi, my name is Crystal Carter. I am an SEO expert and here are three things that I would never do. Number one, never stop optimizing. Google's changing all the time. There's constantly new competitors, there's constantly new SERP features. So make sure that you're always optimizing your site and always making sure that you're staying at the top of the serp. Number two, never rely on a single data source. With SEO, there's lots of different information from third party tools from Google, from your website, make sure that you're getting lots of different data points so that you can figure out what's happening when you see different changes in activity. Three, speaking of data, the other thing I would say is never just guess what your user needs. Use your data. Use all the data points that you have to try to understand what the user needs. You can get information on the kinds of queries that people are searching for. Using keyword research. You can get information from the SERP about the kinds of topics that Google is looking for answers for. There's lots of different data points that you should use. So don't just guess, use your data. And those are three things that I would never do as an SEO expert.