In the inaugural episode of the "Who, What, Wix" podcast, hosts Justin and Yael introduce the show’s mission to help current and aspiring small‑business owners succeed. They explain that each episode will feature real‑world stories from entrepreneurs and insights from marketing experts, along with behind‑the‑scenes looks at Wix projects. The hosts share their own backgrounds—Justin’s transition from an Amish upbringing and music journalism to marketing, and Yael’s global creative journey that led to a role at Wix. They offer practical starter advice such as choosing a short, memorable URL, leveraging word‑of‑mouth, and launching on a shoestring budget, while warning against waiting for perfection before quitting a day job. The episode closes with an invitation for listeners to submit questions and pitch their own business stories, providing a contact email for engagement.
Chapters
Welcome to the only small business podcast you'll ever need.
We go behind the scenes with business owners and marketing experts for success stories, epic failures, and creative ideas you can
use from Wix.com this is who what Wix.
Honestly, I wish someone had told me. Word of mouth is huge. My customers are the best marketing tool I have.
I wish someone had told me not to wait until everything was perfect. I waited way too long to quit my day job. And I loved quitting my day job.
Starting a business doesn't need to break the bank. There are a lot of ways to get going for free.
I thought having a business was enough, but managing my business online is something else.
Listen, asking your family for advice, sure. But ask other people in your industry if you want the truth.
What's up, everybody? Welcome to the very, very, very first episode of who what wix? This is episode zero, the beginning. This is the small business podcast that will make sure you are not looking back thinking about all the things you wish you'd known. My name is Justin.
Hey guys, I'm Yael and we're your hosts on who what wix. We're coming to you straight from the WIX headquarters in Tel Aviv. If you're familiar with WIX or maybe a WIX user, awesome. And if you've never heard of wix, not a problem.
Not a problem at all. Because this podcast is for anyone who is running their own business or dreams of doing it one day. We're going to feature different small business owners on most episodes, telling their stories, successes, and often, most interestingly, their failures.
On other episodes, we'll talk to the experts, people from all around the world who've built their careers around helping small businesses grow and market themselves. You'll also get a behind the scenes look at WIX projects and hear from WIX pros who will share info on what we do and how you can adapt it for your own business.
That all sounds very cool, but let's back up a little bit. Yale, you have a lovely voice, but let's cover some basics. Who are you? Who am I? What is Wix?
So I'll start with Wix first. Wix.com is one of the largest website builders in the world. It all began as a startup 10 years ago with three pretty smart guys sitting on a beach trying to figure out what to do next. Now we have over 90 million people using WIX to create killer websites and manage their businesses. In the time I've been at wix, we've managed some major marketing wins. We've run campaigns with the New York Yankees, Conde Nast, DreamWorks Animation, and other huge names.
And who are you?
So I'm Yael, and as you may be able to hear from my accent, I'm originally from Cold Cold Minnesota or Minnesota as we like to say. I quickly left and went over to New York City where I spent most of my young adult life acting and dancing and doing performance art education. Then I got the travel bug and I started going all over the world learning about different people and developing empowerment and life skills programs for community. And then, as you may have guessed, I landed myself in creative Marketing at wix. What about you?
So I'm Justin. I was born and raised in Lancaster county, Amish country, Pennsylvania. But as soon as I turned 18 I split from the country and I've been a city boy ever since. I spent years as a music journalist before I crossed the line into the world of marketing, but in both spots I've always loved working with words. Just like uiel. I'm also obsessed with travel. Whenever I'm not working, I am backpacking. I love meeting new people and just hearing their stories.
That's a little bit about us. We're not coming to you because we're experts. We're coming to you because we know where to find them.
Who what? Wicks is going to have some great stories and examples of what to do and what not to do from people who have lived it themselves. But you're gonna be able to take practical real life tips from each and every episode and they'll sound something like
creating your first website. Make sure the URL is catchy and memorable. You'll want to print it, post it, and say it at a dinner party without the risk of anyone getting confused or forgetting. Keep it short and to the point. For example, if the name of your clothing business is Marty's Marvelous and Magical T Shirts or you've got a cool name, sure, but it's a mouthful for the Internet. Your URL can be as simple as Marty's Magical Tease. That's something people can remember.
That one was for free. And we hope that sounds good to you because we are excited to get started. We've got some really cool business owners and amazing marketing experts coming up in the next few episodes, but we also
want to hear from you. If you have a question, let us know. This show is only good if we're helping you out and if you think you've got a great story and you want to be a guest, holler at us.
You can reach Al and I@whowhatwix.com we can't wait to hear from you guys. And we'll see you on the next episode.
