Cardinal Sigitas TamkevičiusLithuanian Cardinal, Former Soviet Prisoner of Conscience & Champion of Religious Freedom

Wix.com and Condé Nast: Three Photographers Win the Chance of a Lifetime

Name: Wix.com and Condé Nast: Three Photographers Win the Chance of a Lifetime
Uploaded: 2016-08-25T14:16:16+00:00
Duration: 2 min 18 s
Channel: Cardinal Sigitas Tamkevičius
Description: In this YouTube video, a panel of editors and partners from Condé Nast and Wix discuss the photography competition they are running on the Wix platform…

25 Aug 2016 · 2 min

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2:18

In this YouTube video, a panel of editors and partners from Condé Nast and Wix discuss the photography competition they are running on the Wix platform. They explain that the contest seeks fresh talent whose work aligns with the editorial needs of their magazines – fashion edge for fashion titles, joy and authenticity for Traveler, and a balance between polished and candid for other publications. The judges describe their workflow: reviewing hundreds of online portfolios, narrowing the field to about ten candidates, and then debating the final selections based on how the images “stop people” and convey style, elegance, and a sense of being present. They highlight the high stakes for the winner, who will shoot a November cover for Brides, potentially land a Vanity Fair cover, and receive the full backing of Condé Nast, reaching a five‑million‑strong audience. The timeline is tight, with a five‑day turnaround for the cover shoot. Throughout the discussion, the judges express excitement about discovering new talent and emphasize the importance of authenticity, joy, and a fashion‑forward aesthetic. The conversation culminates in the selection of the winner, Max (Tony Salvaggio), and the team’s readiness to move forward.

Chapters

Well, this contest in itself is kind of crazy because there are one bazillion photographers out there.
This is an absolutely unheard of situation. We've never done anything like this.
We are a fashion magazine and we need photographers that have a fashion edge.
Here at Traveler, we want the pictures to really exude joy. You can't fake that.
When I'm looking at somebody's work, I'm really looking to see a level of style and elegance.
For this WIX competition, we are judging from the photographers who've submitted their portfolios on the WIX site. We will send one of those people to come shoot our November cover.
Shooting a cover for Brides gives you a 5 million strong audience right off the bat.
The winner of this competition is going to have the rare opportunity of coming onto cover shoot for Vanity Fair.
You have the full power of Conde Nast behind you. So if you succeed, we succeed.
We're leaving in five days. It's a really super quick turnaround.
The stakes are high.
We are pouring over hundreds and hundreds of images.
So I've narrowed it down to about 10, 11 people.
When our team is going through these online portfolios, it's easy to spot when something works, but we all see something sometimes a little bit different in every shot. I love this one. I think it's really strong.
What we're going to be looking for when we look at these portfolios is imagery that really stops people, that makes them say, where is that? I want to be there.
This makes it feel like a moment and it's not too polished. And I think that we sort of want to strike that balance of, like, it can't be too commercial and it has to have something like it feels like you're there.
I love that stuff.
We've been seeing a great range of work.
That's what I think is super exciting about this opportunity with WIX is that we get exposed to new, fresh talent out there.
Oh, I like this guy.
Okay. Definite frontrunner.
Yeah.
I think it's probably one of the first two or three.
Okay, Tony Salvaggio, he's our winner.
Max or Ty, what's your gut say?
Max.
Max.
Max.
Yay.
Is like the deciding image.
All right, Nick. Okay, ready?
Go, team.
Let's do it.
Let's do it. I think this is kind of a groundbreaking moment here.