Learn where to find Wix Store Analytics in your dashboard and how to read the key metrics: visits, orders, conversion rate, revenue, device breakdown, top products, and purchase funnel. Use these numbers to spot what's working and where customers drop off.
Chapters
In this video, you'll learn how to use Store analytics to monitor and analyze customer activity. This will give you valuable insights into customer behavior and transactions so you can make informed decisions about your business. To get started, go to your Site Dashboard. On the left, click Marketing Tools, then select Store Analytics. In the top right, you can select a date range to filter the data you see here. At the top, you'll see data about visits, orders, conversion rate, and the revenue you've earned. The percentages below show you progress in each of these areas. Under Site Visits, you can see the total number of visitors you've had and how they got to your site. Click by device to see if they've arrived from mobile or desktop. Click Unique Visitors to see how many different visitors have come to your site. The Store Revenue Graph lets you keep track of your sales and revenue across the selected time period. In the Top Products section, you can scroll through a gallery of all your top selling products. Under Purchase Funnel, you can follow a customer's journey as they move through your store from when they first visit your site to viewing a product, adding it to their cart, checking out and completing their purchase. Under Top Email Campaign, you'll see statistics about your most successful email campaign like open and click through Rate and the number of orders generated. You'll see your most active customers, how many items they've purchased, and how much money they spent. Under Top Customers Here at the bottom, you can scroll through helpful tips on how to promote and grow your business and that's it. Now you have all the data you need to optimize your store's success. Thanks for watching.
