Wix eCommerce | Creating a Product Catalog & Customizing Your Storefront Using Wix

Hi everybody. Thank you so much for joining us today. We're super excited to have you here. Today is our first live session of the E commerce of the WIX E Commerce school. So we're very happy to have you here with us. So in this live session we're going to talk about how to create a product catalog and then how to customize your WIX store. And then later on we'll move into the more engaging part where we're going to review on live websites of WIX stores users just like you. And then we're going to wrap up with some live questions and answers from you. So feel free to ask us. Leave your questions in the comments and we will see them and we will try to address some of them. We'll do the best to answer a lot of them. We also have a few WIX stores people helping us answering all your questions and people from support from customer care who is going to be there and answer you. So feel free to ask everything you want to know in the comments and

we'll do the best to answer it.

So with me I have here Asaf and Shaked from the WIX Stores team. Hi. And we also have, we're very honored to have Birdie here with us. Bertie has his own agency and he helps WIX merchants to help business e commerce websites and manage everything through wix. So thank you guys for being here with us and let's start Shaked.

Actually I'll give it over to Assaf.

I'm sorry.

Yeah, it's a good handover. Just a couple of words before we dive into the product catalog aspects. A few words about WIX stores. So the e commerce platform that we're offering is powered by insights from more than 500,000 merchants worldwide. We're also super excited to have completed a huge overall of the online store into a professional e commerce platform that has multi channel sales, advanced management and analytics and other cool stuff. And we're also enjoying super fast growth. So you are probably aware that over the past few months we've all experienced or we've all been part of, you know, a global event and part of the coronavirus effects is that retail stores are now going all in on E commerce. So it's exciting times to see the whole world now fast forwarding into e commerce and I think what shaket will tell you in the next few minutes is critical for your success if you're just starting out. And of course there are some more advanced tips for people who are already selling online. So without any any further Delays here shaket the floor is yours.

Thank you very much, Esaf. So before I begin, I wanna start by saying that I'm gonna walk you through the setup of your online store. We'll go through adding your first product to your store and setting up the product page in your storefront and then adding a collection. Of course I will explain what is everything you're about to see. And of course, as Ariel mentioned, if you have any questions, we are here to answer live. So let's begin. So what is a product page? If you ever bought online, you probably seen this page. This is a page where you find the product you're about to buy and you're going to buy it. So the product page should be the page where you see all the information about the product. You should have a clear call to action, which is a button by the way that tells your customers what to do with the product. Either to add it to cart or to buy it now. By the way, the difference between them is adding to cart adds it to a cart and then you can add multiple products. While buy now get your product directly to the checkout. The page is very important probably if you practice any marketing and lead people to your site, it will probably be to the product page. So this is the most important page on your site. So you need to make sure it's presentable with great images and walk through how to create this page. So let's continue. So the do's and don'ts of the product page. Well, it might be obvious what I'm going to say, but what do you need to include in your product page? You need to include a name and the images of your products. High quality, of course the price. If you have a sell price, also include that a description, a very descriptive description of your product. You need to tell all the details and make sure that when someone comes to buy from you, he knows exactly what he's buying. What are the dimensions? What is it made of? Also as I mentioned before, add to cart and Buy now to choose between. Or add both of them to your product page which will drive sales to your business. A wish list button. This is a relatively new product. Wishlist is a heart button in your product page. Will allow your customers to add their favorite products to a list where they can revisit later and buy it. Related products. This is a best practice in the industry where you have a gallery at the bottom of the page. Usually with products that are related to the product that's being presented right now. And they said that it's an optional but I say it's a must. You should have shipping and return policies in your product page. Yes, in each and every one of them. Because when a customer comes to your product page wants to know this specific product or your product will ship to his location. And of course if you accept this product back if something goes wrong. So make sure you always include it. What not to include so as I mentioned before, we have the add to cart button, the buy button and the heart button of the wish list. But I wouldn't add any other button which are call to actions to your product page. They will direct your customers to a place where you don't want them to go. You need to make sure that they will go straight to checkout or to a cart. Because you want to drive sales you don't want to drive likes you don't want to drive. Unless this is your business, you want to make sure they are buying your product. Another important thing is not to include irrelevant information in your product page. Don't just overwhelm them with a lot of details that will not help them make a decision. If you see a lot of text, usually nobody buys if there is too much text to take in. So think what would you buy when you what what will make you buy when you see a product page? Another thing is irrelevant products. So as I mentioned before we have the related products gallery. So make sure it contains the products that relate to this specific product and not something that is out of context. And lastly, fake reviews. If you add a review app to your site, make sure you don't write your own reviews or take reviews from somewhere around the Internet because everybody will know this is fake and it will eventually damage your business and will not drive sales. So don't do it. Let's continue. So how do I add my first product? You need to go to the dashboard and don't worry we will have a walkthrough through it. But in your back office you'll see product tab in your store products and that's where you're going to add your product next. There are a few options in weak stores if you're not yet familiar with our product. So you are able to upload both a digital product and a physical product. So what's the difference? Physical product is shirt, jewelry, toys, whatever is physical and you can ship somewhere. This is what you'll want to create. Digital product is like an ebook. If you're selling ebooks online, this will be the preferable type to create. So use the digital file product. We also Allow you to upload a list of products. If you're coming from another store and you want to upload all your products at once, you can use a CSV upload to add it to your site and have everything. So let's walk you through on how to add a phrase product. Continue. So I'm heading into my dashboard and I'll click on the store products. Once it's open, I will choose between a digital or physical product. Here I want to add a physical product. So I have a toy store. So I'm adding a toy robot to my site. This is where I'm going to write the name the robot. Then I'm going to add images. I can add up to, I think up to 15 images. So I'll choose three. I have the yellow, gray one and red one. The cool thing is that you can rearrange your images to make sure that the one you want displays main one. You can move it to be the main one. Next, I'm going to add a ribbon telling my customers that this is a new product. So I'll add a new ribbon. The price. This is the price I'm going to charge for my robot. $15. Next, I'm heading to the description. So this is where I'll write all the information needed for my customers to know. What is this product? What does it contain? What is it made of? Be a descriptive, but not as too much as possible. Next is the info section. This is where I'll write the return policy or the shipping policy and all the information needed for the customer to know. What are your store policies? This will be presented in each and every one of your product pages. Next is the custom text field. Custom text field will allow your customers to add custom text, let's say, for engraving on your products. I will not edit here product options. I want to add colors to my robot, as you've seen before. So I'm going to add three colors. I'm going to add red, and then I'll choose which red I want. Next, I'm going to add black because I have a black robot. Also, I can choose whatever shade of black I want. And lastly, I'm going to add the yellow robot. Okay, so I've added all my options. Now I want to connect each option to the image that's relevant to this option. So the red robot will get a red image, black one will get a black image, and of course the yellow one will get a yellow image. And once the customer chooses what options he wants to buy, this will be automatically changed. When he's choosing his option, I can choose whether I want to have it in stock, out of stock, or track inventory for 1, 2, 3. Then I will add a surcharge for each product. So I want to charge extra $5 for the red, extra 6, and extra 7 for the yellow. And this will be automatically displayed on my live site. Okay, and that's it. I've created my first product. Let's continue. So the product page, the product that I just created will be displayed in my storefront automatically once I finished and clicked save. So make sure you choose. I will walk you through right now on how to choose the right layout and how to customize your product page and make sure that everything you set up will be exactly what you want it to be. So let's head to how to customize your product page in your storefront. So I'll head to the editor and then I'll click on the product page on settings, I can choose what layout I want. So you can see I have multiple layouts to choose from. I'm going to choose Spotlight because I think this complements my product the best. I have more customization options like putting the thumbnails on the right or maybe changing it to dots. I like the bottom ones, so I'll use this one. I can also change the ratio. These options allows me to choose what happens when I add to cart. When I click add to cart. So you can. I chose to stay on page when someone adds to cart. I can also control what is being shown. Next is the wish list, the heart button that I already enabled on my site. So I can also design it to my liking with my color scheme. I also can change the whole background, borders, product details and buttons, everything designable in the product page. Next. Thank you. Okay, so how do we build trust while building the product page? So we just seen how we are going to design it and how we are going to build the product page. But it's very important to keep in mind these few tips. So first of all, use as many product images as you can from all angles. So you can see here on the right, I can see it from the left. From the right, from the left, I can see it in usage. So make sure as much as you're descriptive in the description, be descriptive in your images. So show a lot of product images. Next is the quality. It's very important to have high quality, especially if you're using zoom. People are going to zoom in on your products. They're going to see it on multiple devices and they are going to dig into your products. So take good images and show them on your site. The scale is very important. You want to make sure while taking images of your product to put it next to something else which make the customer know exactly what size they're going to get. So if it's a ring, put it next to a coin. If it's, I don't know, something that fits on your hand, put it next to a hand which is scalable. Also use lifestyle images. You want to convey what it feels like using your products and who are you aiming for. So when I see this lady, I feel like I can relate to her. This is my lifestyle and, and I want to buy this product because this is who I am. And lastly, give all the relevant details to your product. So as I mentioned before, be descriptive but just keep focus on what's important and don't just add everything that comes to mind. Next. Okay, so we've created our first product. Now we need to take all these products and put it in a collection. So let's see what is a collection? So a collection page is where you combine all your products into a single place, single category, let's say. And you can call it whatever you want. For example, here I created a page for ages 2 to 3. So I combined all the games that I think that will match this time, sorry, this age. And you can use whatever you want. This will help on search engines, this will help customers to navigate through your site and it will also show your expertise in this area. So you know best what your products are for and who they are made for. So make sure that you put it in the right context. Next. So where do I find it? Just as we found in the back office, the product page. The product section, just underneath it you can find the collection section. Thank you. So when adding collection, adding a collection will help your customers to find what they are looking for. So you can either use it by type. So let's say I want to add a T shirt collection or a long sleeve collection by product type or I can add something like Bestsellers or new Arrivals and keep focus on specific products that I want to promote on my site. So I can put it on the, on the main page of my site or maybe an inner page. And lastly, you can add as many products as you want to each collection and you can add it multiple times to multiple collections. So don't worry. Adding it wherever you want inside your store. Let's go and see how do I add a collection to my store? So I'm Going to my back office and I'll click on add a collection. I'll name my collection ages 2 to 3 as we seen before and I'm going to choose what products I want to include what matches this age frame. So these products are most relevant to ages 2 to 3. I can choose as many as I want. I can see all the products in my store and go through one by one. I can reorder and see what I want to be what I want to have first and second. Then I'm going to add a collection image to make sure this one is specifically forages two to three. And that's it. I've created my first collection. Now the editor asked me to go to site and add these collections. So I'll do that. It's a good suggestion. Now I'm heading to my editor to the front of the of my store. This will take a little bit. Okay. And as it loads up I will see my collection and a page will be added automatically as you can see here. The page will be automatically added to my store and I'll see it as here. There you go. Ages 2 to 3 and he asked me if I want to add a new page. I chose to add a new page page. So let's create this page with this new collection. Excellent. Now I have a new page for ages 2 to 3 with all my products. I can customize it. I can click on settings and just add whatever I want and make it my own. I can also change the collection once I open the gallery settings. So let's change it to edges to 1 to 2 or maybe change it to all products. And this can be done both from the front and from the back. I can also play with the layout of the gallery and the settings and you can see here the image ratio and the direction. And of course I can play with the number of columns and rows that will be on my site. I can add and remove some fields and I can choose to between load more button or pagination which one I like. I can also add an add to cart button straight from a gallery which has recently been added. I will highly recommend when using all products adding filters to your gallery. This will help your customers go through your site and find what they are looking for. Also I add a search by drop down to my site and there you go. We have all our products with the filters and sorting and an add to cart for my gallery and I'm ready to go. Okay, so let's say I've just added all my collections and I Didn't choose to go directly to my editor to edit. So there is another option for you to create your own page and drag there another gallery. So this is from the. You can see it here from the settings. I'll show you a step by step as we go forward. Okay, so when I display on storefront I'll display my shop page. I'll call it the collection page is very important to include subcategories in your menu as you can see here. A little bit smaller above, but I will show it a bit later. You can see that I have the shop and then I have edges 1 to 2 and edges 2 to 3 with the collection I created earlier. Also it's very important to add filters and sorting as I showed before. This will help customers to find what they're looking for faster and they will give them better experience in their storefront. So let's see how we create a collection page outside of the back office. So I'll head to my editor and in my editor I will add a new page. Just whatever page I want, just a new one. This will add a blank page. I will move it underneath the shop page so it will be as we've seen before. And I'll add ages one to two as my new page. Then I'm going to drag a new gallery. So I'll go to my store then to my store elements where I can find all my galleries and other products by the way. And I'll drag it here, take it a little bit down and I want to add a headline making sure that my customers know what page they are landing on. So I'll add the headline of the top of the page and I'll say ages 1, 2, 2. Now this is just all my products so I need to make sure that the collection is the right one. So I'll change it to ages one to two and that's it. I created a page with the relevant products and it sits where I want it to sit underneath shop page. I publish it to my site as you can see and then I'm going to go to my live site and you can see how it feels for the customer. So I have the shop page and underneath it I have Both my edges 1 to 2 and edges 2 to 3. It will help them navigate more easily and find whatever they need to find. Thank you.

Thank you Shaket.

Thank you. One last seat. So just a few tips for you when you create your gallery. So the best practices for you is add all your collections as pages as you've seen before. So have a generic shop page with all your products and add filters and sort. This is where they'll usually land. But also add subcategories, submit pages to your menu with specific collections for ages or whatever is relevant for a store. So let's say you sell both T shirts and pants. So have one for T shirts, one for pants for easy navigation for your store. Also use the best layout for your images. Make sure that this one fits your needs. So play with the settings, play with the layout, play with the naming, whatever is right for your store. And of course if it's good fit for your site, I will recommend using Etocard from Gallery, which is a relatively new product but it's highly recommended when you want to help customers add products faster and navigate through your site.

Thank you. Thank you so much Akin. It was insightful and I have to tell you that we have tons of questions which is great. Please keep asking. We are doing our best to answer them. So I'm sorry if we won't be able to get to all of them but we appreciate it and we will have more webinars. Just so you know, we already have set up for like next like tomorrow and for next week. So check out the others related ones so it does not end with this one. We're going to go to how to set up your business in the dashboard and how to set up payments and how to do marketing. So we have a lot more coming up and we will definitely try to see all your questions and watch them and address those in our next webinars. So thank you for that. Okay, so now we're going to start with reviewing your websites. So thank you for those that agreed to that we use those. And Birdie is going to start presenting and giving his feedback from his years of experience working on WIX websites.

Will do, will do. So I'm going to share my screen right now so you can see a lot of what's going on in terms of E commerce and the various users that are utilizing the WIX platform now. Just real quick and thank you very much by the way Shaked Assaf and Ariel to for inviting me. I'm here in la. I have a small agency that focuses primarily on design, development and growing e commerce sites. WIX has been fundamental, I mean I would say even crucial for the growth not only of our agency but also of many small startups who specifically now during this crisis are able to on a very small budget, on a quick turnaround, be able to be online and competing shoulder to shoulder against very Large platforms and being able to make a nice inc. So thank you very much for having me. Today I'm going to review a couple sites, actually four sites here. And I would like to. Before I do that, and I hope it's okay, Ariel, that I talk about this. I want to review.

Are you sharing your screen right now?

Yeah. Are you seeing my screen?

Let's see. Are we seeing Verdi's screen?

I think.

I don't know if you.

Perfect.

All right, so proceed. So basically I'm going to be covering five important things. I think everybody needs to know this. When you're doing E Commerce, please, please, please make sure you have these five things completely covered. Number one, photography of your products. Number two, the story. The story. The story of your product and who you are and why you're online specifically. Now, we're all shopping online, right? We're all kind of confound to our home. So therefore we're all online shopping. All the sites kind of look the same. They all kind of have the same structure. ABC becomes monotonous and boring. Don't get stuck in a bunny trail where you basically are just completely uninterested in the shopping experience. So let's make that unique. Number three, the structure. You may remember the old word location, location, location. That's the key. Well, today it's all about content, content, content. So the structure of that content, that real estate, if you will, is the most important thing for you. And number four, speaking of content, is your social media integration and how you should be in a uniform centralized platform. And number five, to be absolutely sure you're responsive and you're on mobile, 63 to 64% of your buyers and in most categories are on your mobile device. So with that note, I hope it's okay. I'm going to jump into. These are websites.

Sorry, sorry to stop you. They're saying that we're talking very fast,

so if you don't mind to slow

it a little bit, I definitely will. I have this tendency. It's 10:30 in the morning. I had too many cups of coffee so I will tone it down. Forgive me. We're going to review some wonderful sites that have been posted here on Wix and I'd like to give you some feedback. So the first one is from a designer called Katra Maestrukoda. She's from Estonia. And what I love about this site and I had the opportunity of previewing it just before the call is Katra didn't follow this usual format, right. She didn't just go into product action call buy now. How boring. No, she really, really put a nice emphasis in taking what really great pictures. So as you can see, these are not stock pictures. These are pictures that she took. You have to invest a little bit on this, you guys. You have to get a good camera or you got to get a photographer to take really good product pictures or videos. And what's great about this is she really used her artistic approach to encompass the products inside a nice shape. So already there, I'm already interested. This is something that tells me it's right here. Handmade, it's original, it's recycled fabrics. Wow, what a great action call all over for us to be engaged with. One little critique I'd like to make about this site, if I may, is try to, if anything use like the logo could have been maybe a transparent background, maybe, you know, that could have been slightly animated. Try and use some of that to enhance your engagement. But I do like the fact that you also put some really cool products right up in front, you know, for people to shop. You could maybe integrate a blog, your personal social media in here to really make that homepage. We talk a lot about an upside down pyramid, right? Which means that anything that happens on the top of your page then drills down into the interior pages. So you want to make sure that you bring as much content to the forefront before they start, you know, driving into the interior pages. But here she, Catri actually did a really good job in developing categories. She has a wonderful collection. And what's interesting is, you know, it's easy to use and she's made a good effort in taking really good quality pictures, as you can see. So the shopping experience is beautiful, it's organized, and I think that she's offering a quick, easy way of shopping. And I do appreciate the fact that she can also offer two multiple languages, which a lot of us can appreciate these days. We are global. So another site that I found really interesting was Raspberry Field Exclusive Raspberry Fields is also another designer. This designer has actually put her best foot forward, which is very nice. She does beautiful design work in terms of home decor. And what's interesting here is that she's able to showcase some of her products and she's actually also put certain categories in there. One thing that I saw which I think was beautiful was she actually has organized things by some sizes and charts, which is really cool. You know, she's giving a lot of information. A little note, if I may, like right now, she is using images, but really what she could do is also use line items which can be actually found in the wix add on tools which could actually be HTML ready. Which what that means is on mobile it's kind of tough to read this on mobile. It actually becomes expandable and retractable. Therefore it's easier to see what those items are. Now what is cool about this is that she also went to the effort of putting a lot more in terms of sizing and everything. And I feel that this could have been better accomplished through the attributes that we have available for you on the E commerce site. So just so you know that that is there for you and that's just some positive critique I'd like to give you. But I really think that overall it's such a nice fresh look and feel. You can tell you're a designer. You put that right up front. I would also, if I don't mind just when you are doing images, I would try to be a little bit more careful with your Photoshop. Make sure that you're, you know, you've got the contours and the.

I see. First of all, sorry to bother you to stop you again, but this question coming a lot of times this webinar is recorded, meaning that it's going to be available right here and we will send it to you. So don't worry if you miss something, it will be live here on this exact same page and we'll email it to you. One thing about another question that about her website is how do you create those sizing charts?

Well, that's a good question. I believe she did this outside of wix, but we do have the capabilities of doing it in the WIX editor as well. It's actually called Line Grid, if I'm not mistaken, or Grid. It's an app that you go into the, into your WIX editor and you grab that and you're able to add those functionalities in there. So basically you say you want three columns, five columns or 10 columns and you can sort of like an embedded Excel form that you can sort of like categorize and show people the available sizing and options and well, and different. These are outside of the attributes, mind you. Attributes are done inside of your cart, not really outside of it, which is the case here. So what I'm trying to say is when you're looking at the size chart that she's making available, she's really giving this customized approach, which is unusual, but it's something that would look really nice if we actually were able to break it down in a Different format than you see here. Just something that we could do going forward.

I would like to barge you both of us. So if she also wants to use these specific images, I will maybe consider adding them to the product page. So if it's a product for men added as an image inside and then customers can zoom in inside the product images itself and it's also very it relates to the product. So this is kind of information that I want to find in my product page. There is another option by the way to edit to add a table to your description. So this is another option for them to display it inside the product page. Sorry Asaf, you take it.

Nothing to be sorry about. Those are great comments, Bertie. If you can go one second back to the homepage and we see this a lot with designers who do really beautiful storefronts but at least for me, one thing that is missing is the main call to action here. So either shop now or something definitely here would grab a lot of attention. Another thing, and we see it all the time again, you have to help the users or the shoppers know exactly what you're aiming for them to do. Another thing, if you can hover over the shop and click on men's apparel. So this is also something I ran across. So if we don't have any products to show here right now, let's take it off the menu. We're wasting attention and it never looks good. So if Shaket spoke a little bit earlier about trust, I don't think that helps to generate that trust is displaying empty pages. So let's just remember to review all the pages when we go live. And as e commerce websites tend to, you know, get redesigned and have new stocks and new products coming in frequently, do make sure that you yourself and have somebody else go over every page. It's always great to have another set of eyes reviewing your website.

Oh yeah, absolutely. And also I have to say maybe you might want to forego also putting a counter on your site. It's great that you're getting great visitorship, but not necessarily something that we need to advertise. I think that, you know, counters are perhaps a little bit older school and you're dating your site design by doing that. Just a little feedback on that. But let's jump to SLS Apparel. This is an interesting site that actually when working with the owner of this site, this was done now during the the Corona crisis and wanted to give back to the community and decided to build an apparel line that would raise funds and give back to the frontliners people in hospitals and etc. That are fighting this crisis. So we put together this site in less than a day. What's interesting here is again the use of photography. As you can see, this is original photography. They took the time to bring that into the E commerce site. They integrated their social media. I think you can see that there is a lot of people participating and being a part of this drive, of this fundraising appeal. So I think that they did a great job here with that. And one of the things as well that I think is very cool is also the fact that we've got an action call. And I think that that also is important to bring us right into the shopping experience. We don't. We have a certain amount of seconds to grab someone's experience and we want to do it in maybe 8 or 10 seconds. So bringing them right into the shopping collection is also a good idea. Also try to remember that you want to sell your story and why you're doing it. And so that's important to also bring that factor if it's not clear enough. But how you portray your items and how you price them is very important. I think that as you can see here, we've got the availability of choosing various sizes and different words. So these are the attributes we were talking about before. You can have different words on the item that you're buying and I think that's a welcome tier. So not just one or two tiers to your shopping experience, but offer more tiers into what you're buying on the same shopping cart. Another site that I'd like to mention is called Aquamari. Aquamari has a beautiful site for children's gear and apparel. And this one here has an interesting design look. You can see it's been branded pretty well. You've got a nice logo. They've kept the color consistency the same. They also offer this shop now experience right on top, right above that fold, which is going to give a person direct access to the collection. When you take a look at the collection itself, you can see that the pictures have been professionally made or almost professionally made. You can tell that there is attention and care to the way it's been defined, instructions of caring for the product and the items. So there's quite a lot of good things on this site which I feel bring this to a higher level, almost a commercial grade website. And I can see it scaling from here. You can see that there is that need. And here, as you can see, you know, they're bringing a little bit about what this company is about. They're defining what their brand is making very nice customized gear and apparel children. They've integrated their social media. I think that's key. If anything, I believe you guys are going to be talking a little bit about this too. But don't just focus on one social media channel to sell. Think of others and many other channels as well to sell your products. And that's important to always embed it in a centralized platform which is your website. What's really cool about here, this site is the footer. They did not forget to also give a person a sense of security. They're not just buying this from someone off the web anywhere. They're putting a clear return policy, terms and conditions. They are clearly saying we accept these payment forms and a contact form. You know, if you got any problems with customer service and is needed, you know, this is how to contact us. So really, really want to give you kudos for this website being that it's properly structured, informative and secure. And I really think that's a wonderful way to go. What do you guys think?

Absolutely love this site.

I think we all loved it. And also the thing that I like the most here is the images sort of display different attitudes by the girls wearing the swimwear we can see now, you know, this is the more typical smiling girls. But here, you know, we see three different attitudes in the same image. And for me, I have a daughter, so I can promise you that when we go to the ocean, they're not always happy and smiling. So it's a great way to generate trust with prospective shoppers is to sort of walk us through the feeling that we already know. And I love this and I don't see it often enough. So kudos to whoever put those images there. I absolutely love it.

Yeah. And I love the chat feature here. Right. I mean, it's so amazing that they're able to integrate their chatting mechanism to offer that immediate availability for questions. And I think that's also very key. And. And Ascend has been a terrific addition to a lot of the products that we work on.

I would like to pitch in, just go to the product page. I've seen that there is a single call to action the add to cart button. I think that this is the kind of size that I would like to add to favorites the items that I like. So I would maybe suggest adding here a wish list, the heart that I've shown before which will help customers to save for later, maybe to show to your daughter exactly what you want to buy or what are the options. So this is my recommendation. Add a wishlist to your site. Then also you have a members area which will allow your customers to log in to check out faster. So the combination of all of this will create a better experience and a returning experience for your customers. They will want to come back to where they feel comfortable buying.

Exactly. Completely agree with you.

I see a lot of questions about adding videos to the product images. Shaket, can you explain a little?

Yeah, sure. You can upload videos the same as you upload your images to your product page. As I've shown before, once I click add images, I could have started look for a video and upload it. You can see there which types of videos we support, but the most common ones we do support. So you can add whatever you want to your product page. Perfect.

Videos are great. We all know them from, you know, from the big commercial fashion websites, asos and others. But be sure to upload quality videos. Especially with videos. I mean with images you can, you know, you might be able to cut corners here and there with videos. This has to be done, right?

Oh yeah. Oh yeah, exactly. I was wondering if we should also mention people who offer non products but maybe services. We also reviewed this site before, if it's okay for a quick minute. One here actually does sell services such as online services or downloadable services. So there's also a very interesting way of adding comments and ratings to that service as well. And I feel this is also very important since most of us are now delivering a lot of our services online. This is also a key factor that it doesn't have to be a physical product. It could be a product that's done virtually as well.

And another thing about reviews, Bertie, I think reviews are a great way to create more trust and sort of display how other users or shoppers are already enjoying this product. But just like content reviews, you have to commit because it's always fishy when you see like a 15 star review for each product you really want to display. You know, this feeling that a lot of people have already purchased there and that their reviews are, as Shocket said before, authentic. We never want to feel fishy about reviews because then the, you know, the online store altogether gets branded in our mind as something we may want to keep our distance from. And Bertie, I wanted to ask you a question. If you can go back to the. To the store you were building in 24 hours.

Oh, that's right. Yeah.

The social distancing. So many merchants work with agencies to improve their online store and to build their E commerce business. What are the main challenges that you face when somebody has an idea and he wants or she wants to put it into practice and build an online store?

Sure. So, you know, the first question that we always ask is, you know, what's your value proposition? What is it that makes you different from literally millions and millions of different e commerce sites? I mean, if you really want to make money on this, and I assume that's why you're online, you've got to stand out. I mean, I described how monotonous things have been going through everybody's shopping experience these days. From whatever it is that we're buying, how are you going to make that different? So the biggest problem that we've had is photography. People either they don't have the equipment or they don't know where to get a photographer. Obviously they can do a quick search and get one, but prices range and vary from all sorts of ranges. But you don't have to get a very expensive photographer. You can just have a really good camera, something that will give you high definition, a nice close up feature and some composition in that camera. So really that's been the number one problem. The number two, the second biggest problem has also been getting the definition of that product. What is that product exactly? Not just size, color and materials, but also what is it about, what is it for or who is really interested in buying this product? Because by knowing that, then in the back end the designer can actually build the schema if you want the structured data to also market that product. It's not just about building a product, putting it online. Don't forget there's a optimization site in the back end that we need to also build into it so that it's properly optimized. And Google will crawl it or Facebook or other places as well that will interact with that product.

Very, very good. Very great explanation. I have a lot of people asking me, like us, I'm sorry about the review apps. How do you get those reviews up? Maybe shaked? You want to answer that?

Yes, absolutely. So we've recently added a new app to our app market. You can find it both in your editor and in your back office. It's called Kudobuzz. This is for reviews. We'll also by the way, add other review apps soon so you can add it to your site and customers can update their reviews for each product or for the whole site or whatever widget you want to use. You can find it there. Sounds good.

Let's take another question here. So I have, what is the Best way. It's a good one to make a good first impression. When a customer visits your shop page,

For good reason, that's the first impression and that is, you know, a critical moment. I mean, and there are a few angles to play with it, but I think all relate to clarity of concept. So for me, I really want the shopper to know exactly what I want them to do and the best way to do it. And again, we've seen some examples here with a clear call to action, and some let us play a little bit before we see that buy now or order online or any other call to action that will sort of drive us lower in the funnel. So I think for me, the best way is when you have a concept of your homepage. Go ahead, put it into practice, and then put it on what I call a mobile phone. Take a screenshot of your homepage and send it to 10 people, 10 of your friends. Could be family, whoever you want. If you get more than a couple of answers that are far and away from what you were thinking, then your first impression isn't clear as it should be. And of course, there's one in there who may interpret it a little bit differently than what you intended. That's cool. But if you start getting three, four, five different answers, then you're not clear as you want to be and you really want to be clear on this.

I would also say one thing, if I may. Don't put a zillion products on your website. Some people come with way too many products. Focus on 10, 20 really good ones, the ones that will sell the most, and focus even on those, maybe five, just to make sure you highlight the most effective ones, because it's very hard to market that. And, you know, and to make it so that your website can present it in a showcased, professional way, you want to focus on five really good products and have fun with it. Make it fun, make it unique and stand out. That's what I would do.

Totally. I agree.

Okay, let's take another question. Okay, there's a question here about new features. Can you tell us a little bit about new features coming from WIX stores? Check in.

Absolutely. So, first of all,