The video is a step‑by‑step tutorial that teaches Wix store owners how to add, design, and manage subscription‑based products. It begins by explaining the business advantages of product subscriptions—steady cash flow, expanded offerings, and customer loyalty. The presenter then walks through the Wix Dashboard to create a new physical product, set a one‑time price, and add a subscription by defining a title, tagline, frequency, duration, auto‑renew settings, and optional discounts. Multiple subscription options can be added for flexibility. After saving, the tutorial shows how to open the Wix Site Editor, navigate to the product page widget, and customize subscription‑specific design elements such as the placement of the one‑time purchase option and the color of the selected subscription. The page is previewed and published. The final segment demonstrates how to filter and view subscription orders in the Store Orders dashboard, fulfill them by adding tracking or shipping labels, and manage the subscription plan (edit, cancel, change shipping). The video concludes by directing viewers to the Wix eCommerce School for further promotion tips.
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In this video, we'll show you how to sell subscription boxes and recurring products on your online store. With product subscriptions, you can create a steady cash flow, expand your product offering, and spark a loyal customer base. You'll learn how to add a subscription to your online store, customize your subscription product page, and fulfill and manage recurring orders. We'll start by adding a subscription. Open your WIX Dashboard and click Store Products to create a subscription. You can either add a new product or edit an existing one. For this example, we'll click New Product and choose Physical Product. First, add your product images and details, then set a price for a one time purchase. Now scroll to the bottom of the page under Subscriptions, click Create a Subscription, write your subscription title and tagline and choose a subscription frequency. Next, choose a duration, set a limited time for your subscription, or set the order to auto renew until canceled. Add a subscription discount to incentivize your shoppers. Then click Apply. Now choose how to offer this product either by subscription only or with the option for one time purchases as well. Let's add another subscription option to give your customers more flexibility. Start by clicking New Subscription, enter the new details, then click Apply. To finish up your product settings, click Save. You'll see the new subscription product on your dashboard. Next, we'll customize your subscription product page. From your dashboard. Click Edit Site. This will open your site editor. Click click on the Page dropdown and select Product Page. Select the product widget, then click Settings. From here, you can customize the look and settings of all your product pages. We'll focus on the unique settings for subscription products. First click Design, then Subscriptions. Choose where you want your one time purchase option to appear on your product page, either first or last. You can also set a color for the subscription your shopper selects. When you're done, click Preview, Review the page, then click Publish. Your subscription product page is now live. Now we'll show you how to fulfill and manage your recurring orders. Go to your store dashboard and click Store Orders. To view subscription orders only, click More Filters. Then under Subscriptions, select Orders with Subscriptions. Each time a customer subscription renews, you'll see a new order on your store dashboard. Let's fulfill a subscription order. Start by clicking on an order under Products to ship. Review the order info, then add a tracking number or create a shipping label. Now click View Subscription. From here, you can manage your plan, cancel the subscription, or edit shipping details. You're ready to sell subscription boxes and recurring orders. Now learn how to promote your online store with the Wix eCommerce School.