Wix's Bookings team shows service businesses how to move online during COVID: set up virtual consultations via Zoom, create subscription plans, sell video courses, and handle refunds smoothly. Real examples from gyms, yoga studios, and therapists show how to keep cash flowing when in-person work stops.
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Hi everybody. Thank you so much for joining us today. Today we're going to talk about how to move your services online and there's a great team here with me to talk about these features. That's the WIX Bookings Team. I'm going to introduce you to Bowie Slavinski, Zivit Katz and Maya Follman Avneri. They are members of the Bookings team and they're here to help you do your job better. And since it's such a difficult time, we're going to try to help you move your services online.
So hi WIX Booking users around the world. Thanks for joining us today. I'm a bit excited but I will do it. We know it's been a challenging time for a lot of you in the uncertainty surrounding of COVID 19 and whether you're a teacher, a yoga instructor, musician, beautician, trainer, we're here to help you keep your business strong. Today we are going to cover how you can take your business online. We will be talking about the new business reality that you are facing. What are the opportunities and the actions that you can take for your business. And we will be talking about new revenue options for your business. And least we will show you how to move a session online with our brand new Zoom integration with the new reality we are facing around the world. Here are some steps you can consider to take to keep your business running smoothly. First, communicate with your clients. One of the most important things you can do is to communicate effectively with your clients. You can use the new email templates that we've created for you to share new services and you can reach your customers using live chat or on the WIX mobile app. And you can also use the mobile app to sell challenges online. Be active on social with new blog posts detailing what your business is doing to keep your customers safe and in general, update your followers on social media with any relevant information. For communications. You can create a forum and actively respond to questions and concerns from your community. Let's talk about canceling and rescheduling services. So again I will say try to be flexible with your scheduling. When it's possible, postpone your business offering instead of canceling and reschedule for a later date. If you offer clients membership plans or packages, consider extending or waiving the expiration date. And now you can also suspend the plan instead of canceling. In a second I will show you everything with images. Refund and manage cancellations. It's better to deal with refund and cancellations in advance. Make sure you update your cancellation policy and consider offering a coupon for clients as a compensation. Try to avoid chargeback by handling refunds as quickly as possible. Make sure clients are updated so they know that a refund is coming their way again. Everything that I'm mentioning here is also covered on our knowledge base on our blog articles. Email Marketing Templates Here are examples for new templates that we've created especially for your needs. Wix Email marketing is really the easiest way to send beautiful newsletters to your audience and increase customer engagement. With the new Live Session template as you can see here, you can easily share your new online sessions and everything is already designed and built to be sent in minutes to your customers. And if you remember from your dashboard, you have the option now to suspend the plan and easily with one button. So we will share with you this presentation with links so you will learn how to do it easily. The next thing that we will be talking about is new revenue options for your business. So you know what, instead of looking in a list, let's just go jump into the examples that we've collected for you.
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New Revenue Options first, this is really an opportunity to create new subscription offers for the Corona period. In this example you can see a plan that was created by one of our users, a school that now offers new virtual learning plans. You can also make new subscription offers for the Corona period, meaning a big discount for members that buy now, the yearly or the half year subscription to continue the cash flow for your business. You can check out this example from one of our fitness users. It's a fitness club and they created a 30 day subscription plan and of course offer online sessions. This is the time to provide services online so you can connect to international audiences and keep your business going without holding in person meetings. We are seeing many examples of businesses that already created a new section on their site with services that they can now offer online like yoga studios that using video conferencing tools like Zoom and this kind of software allow you and your clients to communicate to each other by video. We will be covering everything you need to know later about this integration in the webinar, so just stay tuned. And another example is from a meditation center in Brooklyn that offers online meditation. So as you can see there are many many ideas. Another option for you is to use VOD to offer pre recorded sessions. VOD is a way for you to broadcast a pre recorded session where your clients can hear and see you communicate to the participants and with no live reactions and you can try in order to do it you can Try our WIX Video tool to offer prerecorded sessions that you can charge money for. So check out this example for online virtual classes by one of fitness businesses also using WIX Video for paid VOD online training. And another example is from a kids therapy center that uses VOD for pre recorded child development sessions. And WIX video really does not only enable you to upload a single clip, it gives you the possibility to create channels your visitors can subscribe to and you can charge money for it. The thing that we must remember that everyone is with their kids at home right now. So offer sessions with kids. Here is an example of a theater that is already sold out for all his kids sessions. In times like this, your clients physical and mental wellness take priority. You can guide your clients through the unique challenges of social distancing and staying at home. And you can offer online consultations for clients that are staying at home right now and looking for your advice. This is an example of a medical center that is offering an aesthetic advice service and we are seeing many many examples. We are also seeing examples of gyms that offer meal planning consultations and we see beauticians that offers consultations for gel and nail polish remover. Yeah, that's a major issue. So come up with your creative ideas for online consultations. Your clients will appreciate it and you will be getting paid for your advice. Create Online Content this is the time to create online content. Here is an example for a music business that created a new space in his site with blog articles, lessons, material, advices and much more. Really your audience is looking for your ideas for your content for your advices. People are at home opening their emails, being on social media and they're looking forward to see more of your content of your ideas. So don't be afraid to share. And there is much more that you can do if you have physical products or products at all. You can also open an online store on site and start selling products and you can offer coupons for discounted services.
Zibit I just want to add that these examples look amazing and this is all because of you. I mean you guys are really inspiring. It's just beautiful to see all these examples of how you modified your business and what you can do even in these different.
