In this Wix eCommerce workshop, host Liat (lead E‑Commerce marketing) welcomes viewers and introduces two Wix Payments experts: Omer, head of billing and payments, and Elon, product manager for chargeback and dispute tools. The session is framed around the post‑holiday sales surge, where refunds and chargebacks become common challenges. The agenda is laid out: first, a clear distinction between refunds and chargebacks; second, Omer shares proactive best‑practice strategies to prevent chargebacks; third, the process that follows a chargeback is explained; and finally, Elon demonstrates, step‑by‑step, how to dispute a chargeback using Wix Payments’ built‑in dispute tool. Throughout, the presenters aim to equip Wix merchants with practical advice, tools, and confidence to manage and reduce chargeback-related friction.
Chapters
Hi everybody. Welcome to today's E Commerce workshop where we're going to be talking all about chargebacks. We'll cover best practices, some expert tips and tools that can help you deal with them. We're coming to the end now of the holiday season sales. So we hope you that it's been a successful sales season for all of you and that you've had a lot going on. Hopefully you're deep into fulfillment by now. And although selling a lot is great, it does sometimes come with some challenges. And obviously at the end of a big sales season like this, refunds and chargebacks are a natural part of selling. So in today's workshop, we hope that we'll be able to give you guys some advice and help you get through it a little bit easier. So I'm Liat, I lead E Commerce marketing at wix. I'll be your host today. And joining me we have two amazing WIX experts from our payments team. So first of all, we'll start with Omer, who you might remember, he's joined us in some previous sessions. Omer, we're so glad to have you with us again today. So please go ahead and introduce yourself to the audience.
Thanks, Diad. So I'm Omer, heading the bidding and payments for weeks in the past five years. Super excited to be here in, I would say, the advanced session of our Intro to Payments and E Com industry.
Thank you. And we actually have somebody else from the payments team joining us. That is Elon. So, Elon, it's your first time on one of our workshops. Please introduce yourself to the audience.
Hi, I'm Elon. I'm a product manager on the WIX payments team. I'm working on chargeback and dispute tools, among other payments related products and I'm very glad to be here today.
Well, we are very glad to have you both. So let's see what we'll be covering today. First of all, we're going to talk about refunds versus chargebacks. They're not quite the same. And explain exactly what a chargeback is. Omer will be giving us some best practices for how to prevent chargebacks in the first place. And then we'll talk about if you got a chargeback, what happens next, how are you going to deal with that? And Elon will actually show you how to dispute chargeback using our WIX payments tool. And he'll also show you all of the required.