Wix | Live SEO Audit: Quick Wins and Opportunities

We are going to talk about SEO audits. We're going to do a live SEO audit about quick wins and opportunities. And there's me, Crystal Carter, head of SEO Communications. There is Morty Overstein, the head of SEO Branding at wix. And we are also joined today by Angie. And I should have checked how to say your last name. I'm going to do my best. Nicolechuk Niklach.

Pretty close. You just kind of have to commit where you start.

There we go. Fantastic. Thank you so much for joining us for this fantastic session. So Angie's joining us from scj. I know a lot of you found out about the webinar from scj, from Search Engine Journal. It's a fantastic, wonderful publication and we're so pleased to have Angie on board today to go through this. So if you've not joined us for Webinar before, if you are not Simon Cox, who comes to all of the webinars, then you might want to know that yes, we this webinar is being recorded. Sometimes people join late and they ask, is it being recorded? Yes, it is. There will be a YouTube link that is sent to you in, in the email following the recording as well so that you can watch everything back. We're going to cover a lot of topics and that's okay if you don't take everything in just in the first instance, that's all right. Just we're going to go through a lot of things, but at the webinar you can slow it down, you can pause, you can go back and forth as as you need to. So go to the YouTube channel after the webinar to, to really get it, get stuck into things. We have the chat panel, which you're all very familiar with and have gotten right involved in. We also have the Q and A panel. We have people who are answering your questions there. So if you have a question that comes up while we're talking about different websites and things, jump into the Q and A panel and we will try to answer them where we can. Anything that we're not able to answer or any themes that we see in some of the questions that are coming up, we will try to answer them in the Q and A at the end of the session. Finally, to learn more about our future webinars, we think we do them about once a month. Go to the WIX SEO learning hub@wix.com SEO forward/learn webinars and you will find all of our SEO webinars that are coming up and you can see all of the ones that we've done previously. Now to agendas. Morty, do you want to get in on the agenda or should I keep going?

Oh no, I'll get on the agenda. Before I do that, I just want to remind you we have our newsletter which is searchlight over wix.com SEO/newsletter. You can sign up. It's a monthly newsletter. You can also make sure to sign up. SCJ has a great newsletter as well. So over@surgeonjournal.com do sign up for their newsletter as well. The agenda we've done the introductions. We're going to actually go through a few actual websites and offer, I hate to call them quick wins because nothing is quick in SEO usually sometimes, but it's very rare. But some I guess low hanging fruit that websites can do in order to position themselves to rank better on Google and bring in more traffic. And what we did was we each picked a domain and a website of a different type. So Chris is going to run through a, a new website that's new to the market. I'm going to run through an established domain and what they can do and then and is going to go through an audit of a website in a very competitive space which is obviously a little bit more difficult than if you're not in a competitive space. That sounds painfully obvious now that I say that at the end we're going to do a Q and A session so please ask your questions. If there are moderators, don't answer them. We'll try to get to them in the Q and A at the end. And I think with that, Crystal, I think you're first up.

Yeah. So. Oh, so we're going to share some after afterwards as well. It's all right. These are some of the links we're going to talk about for, for new domains and if I can just stop sharing while I grab this link for you. So there'll be, as Morty said, the, the website that I'm going to be looking at today is a new domain. So the one that I found it was somebody very kindly submitted was a website called One Cake Street. And One Cake street has a lot of great things going on and a lot of things that I've seen quite regularly for new domains and for folks who are new to managing a website and some of the things that they might want to think about while they're going through there. So you can see that this is, this is clearly, you know, this is clearly optimized for their name. So they've got their, their logo up here. They've got their name here, they've got that sort of thing. Contact us. It's very clear what they do. They, you know, they're involved in cake and they're getting some, some good first results for this. Now if you are a new domain and you're not sure which pages you're ranking for, one of the things you can do is you can use a search operator to see which pages you're ranking for. Now this page is ranking for 11 pages. Now the tricky thing with that is that there's about 20 pages on the website. So that, that suggests that there's a few things that they could do to get a bit more, a bit more visibility for some of their other pieces of content. The other thing that we, we look at when we look at the SERP is that we can see that they're ranking for their name. So there's one, Cake street, which is their Facebook page. We also see that they're ranking for their website. We can also see they've got their YouTube and we've got a few other things that are going through as well. So they're doing, they're doing pretty good. And again, they've got, they've got their Google business profiles showing here. Now there's a few core opportunities that we can see just from this as well. So first of all, we can see that they're ranking for their, for their homepage or they're ranking for their name. That's great. They have their Google business profile. That's also great. They also have all these reviews which are saying this cake was fantastic. Look at these beautiful pictures, look at all of these wonderful things, all of that sort of stuff. One of the things that's tricky that new domains that I see really often for new domains is they very often don't have a lot of content. So this is their blog, for instance, and they're a little bit thin on content here. So they haven't got a blog here, but they could use some of the content that they got from around some of their different profiles to create a blog or to create more content. Now at the moment, they don't have a page that is talking very much about testimonials, but they could create a reviews page page that pulls through some of these fantastic reviews from Google and they could create a web page that has, that has those reviews on them, talks about the reviews that they get, talks about how they manage their clients, and they could have that on their website. Similarly, they have a website, they have a Instagram account which it has a great number of following. So they've got thousands and thousands of followers here. They're getting, you know, instead of 800 likes on some of their things and they've got some, some great content here. So another thing that they could potentially do is use some of their content. Like they have their recipe blog here. This is a recipe that's got a full sort of breakdown of how to bake that cake, for instance, and it's got a video for that. And again, they could add that to their blog. So that's one thing that they could do for instance, to get some content going on the, on the blog. Once they have the content, they're going to need to do some things about links. So looking at this homepage, you can see that there's not many internal links. And if people don't know what an internal link is, essentially when you have a L, that's underneath a piece of, a piece of content here. Now buttons and things are great, but line links are even better. So when you have line links through to the other parts of your content, it can help you to help help Google to crawl your website and can also help your content to be better discovered. Additionally, they've got a couple of technical SEO things. Now I want to show you something. And again, if you're new to managing websites and if you're new to SEO, this is something that you might not be that familiar with. Yours might not look like this because I have a few things here. But one of the things you can do is you can use Chrome Chrome tools to see a little bit more about your website. Now on this one, I want to see what it looks like on mobile. So I'm going to click refresh and look, it goes into mobile. Now when I do that, I can see the idea of what it looks like on a different type of phone. So these are different types of phones and different types of things there. And I can see the menu here. Now the thing that's funny about this is that the menu is here, but the menu is not on this page. So Google is able to crawl these because they crawl mobile first. But users are not able to find this content which is on this menu. So one of the things they could do really quickly is to optimize the optimize to make sure that their menu is showing on their, on their desktop page as it is on mobile. That's called mobile desktop parody and they can make sure that that's working well so they can get a great, great uptick from that. Additionally As I said, they can also do something around their content. So they can use some of the, some of the great work that they're doing across their Instagram and they can pull that through to create content on their website. And they can also use some of the, some of the content that they've got from their Google Business profile, where they've got lots of images and they've got lots of reviews and things like that, and they can also use that to create some more content. So I think the, one of the recommendation I would make particularly for, for new businesses and folks who are doing new SEO is to think about making sure that you've got good content across your site, making sure that it's also well linked and making sure that anything that's on desktop is also visible on mob, so that people can see the content and that user and that Google can crawl your content appropriately.

And that's one of the great things you have in there, is that you're able to take, let's say, from your Google Business profile and repurpose the content. And if you're getting started and you're doing a. Generally you're running a new site, you're creating a new site, there's usually a gazillion things that you're trying to do all at once. And being able to be efficient and repurpose one piece of content in one part of the ecosystem, in this case your Google Business profile, and then to use it on your actual website is a win because you just want to be as efficient as possible when you're getting started.

Absolutely. And I had a few people ask a few questions just now. We'll get to them mostly at the end. But just to say I spoke very quickly, but I think I had a couple of questions about a search operator there. So Google has lots of things called a search operator. I think Morty's answering that question now. There's also a tool called Chrome Dev Tools. So as I said, if you right click within Chrome, you can see if I escape from here. If you right click on any website in Chrome, you can see this. So essentially you click Inspect and then you can see lots of things. You can see lots of things over here and stuff like that, but you can see what your website looks like on mobile, which is really good. And I think that, that in terms of repurposing content, yeah, it's a great opportunity, particularly if you are somebody like this business. And I see lots of businesses like this who started on social, got a really good start there. And Maybe they think, okay, I should have a website now. And they think that all of the work that they did on social has to stay on social, and that's not the case. You can take some of those wins. You can take that content and you can move it over to your blog, you can move it over to your website so that everyone can, can see all of that content, including Google.

Yeah. Another really nice thing about reusing that social content is you can almost use it as a really good litmus test. So you can use it to figure out what your audience actually likes on, you know, in general. But if you notice big differences between your social audience and your website audience, you can kind of find different opportunities that you might be missing too, which is always kind of nice.

Yeah, absolutely. And that, that testing things. You know, for instance, if you test something in a short post or if you test a blog like this for this one, for instance, has 518 likes, like, that's going to be a pretty good post on your, on your website. And, and if, but sometimes you're, particularly if you're in a new blog, you might not know if, like, this is something that's going to resonate with your audience. But if you test it on social and let's say you get a good response from it, then yeah, you're going to know that, that, that, that works for you before you invest all of the time that it take to create a blog to, to do all that stuff.

By the way, on the search operators question, if you go into the chat, the great Simon Cox threw in a link to an article that will run through all the various operators that are there, the site commands that are there, that you can do, and it'll explain it for you. I was going to answer the question in the Q and A. That's why I marked it live.

There you go. Search operators are really useful in Google, but this is a great way to see which pages Google is sees on your website. And it's really important to make sure that you understand that the number of results here responds to the number that you would expect to see there.

Awesome.

Morty, do we want to pass it over to.

Yeah, let's pass the con over. Okay, let me see. Too many. I have too many screens.

So many screens.

Too many screens. Okay, I'm going to start. Can you see my screen?

Okay.

Yes.

Okay, great. I'm going to move it over this way. I can look directly into the camera. One second. Stop. Sorry. Apologies. Let's try this again one more time. The always awkward moment where you're trying to share the right screen.

Just don't share the wrong screen. Yeah, you definitely don't want to do that.

I'm with that. Okay. Do we see the right screen with the website?

Yes.

Perfect. Then we're on the. We're on the right track. This is a great website. It's a website about Mediterranean diets and I basically eat a Mediterranean diet. So it really resonated with me in particular, and it's been around for a bit. And I ran it through a tool called Semrush. And by the way, for if you're a WIX user, you can access Semrush directly in your SEO dashboard, in your SEO set of checklists, inside of wix and connect to this and it'll actually pull you over to here if you wanted to go into the actual Semrush tool. Long story short, because it looks a little bit overwhelming, I do understand. I was checking to see what kind of keywords the website is already ranking for and we can see that they are ranking for 51 keywords. They've been around for a bit, but it was interesting to me that they weren't ranking for a lot of Mediterranean diet keywords. There's a few, but a lot of them weren't. And that I just want to make the point that it's sometimes great to get traffic. It's always great to get traffic, I guess, but sometimes that traffic might not be aligned to what you're exactly trying to do with the website. So I'm going to try to explain a little bit of what I, what I mean by that. I'm going to focus on the site, creating a little bit more identity around what it's doing. And it's a good lesson in what you do in order to translate your business to users in a clear and concise and digestible and explicit way immediately translates into good SEO. They're really one in the same in a lot of ways. So let's take a quick, quick look. First off, I just want to point out that, well, the, the website does want to showcase their recipes. If they are indeed a recipe website. I probably wouldn't do this as the first thing coming off. I, I would want to first establish a rapport with the user, who I am, what I do, what the website is, and then sort of push you into the, the second click content, in this case the recipe. So I'd probably remove that also side, side, side point. I try to make sure that the hover over was a little bit more accessible. To someone who might be visually impaired. There's a low contrast between the, the background image and the hover over of the text itself. Side point. Let's just. When I, when I looked at the website, the first thing I really noticed was I wasn't really sure what the website exactly did. You know, is it about. Is, is, is Maya here? Is she a nutrition consultant? Is this really a website for recipes? Is the recipes really secondary? And the consultancy around the Mediterranean Diet nutrition program, is that the main thing? It wasn't very clear to me and if it's not clear to me, I think I'm generally smart. It's definitely not clear to a bot and it's not clear to Google and we have to make that a little bit clearer. And so one of the first things I would do is move this down the page, this little recipe repeater up here, pull it down the page and I would have a more explicit H1. Right. Maya Mediterranean Nutrition Consultant or Mediterranean Healthy Mediterranean Recipe or whatever it is. There's a great little tool, it's called Marketing Syrup. It's a chrome extension and it will tell you things like what the headers on the page are. And you can see there's an H2 of Hayamaya. H3 rather. Hi Amaya. So we don't really have an H1 on the page. So the best practice is to have an H1 header on the page. The H1 header is like your overall title of the page as a whole. Then you can have H2 headers which are for the sections on the page and the section within a section would be an H3. You can go to H4, H5. You don't really generally have to. So we really, we need to have an H1 on the page and that H1 should be about what the site specifically does, whether that's offering recipes, whether that's offering nutrition consultancy around Mediterranean diets and so forth. And it should be about Mediterranean diets because that's what the, the, the website seems to focus on. For example, here in the body content is inspired by the Mediterranean diet, you know, etc. Etc. Etcetera. So that's really my first thing here to really focus on that, the site identity and to also do that in the, in the title tag. The title tag is a, It's a piece of, It's a, it's a tag that goes in the head of a web page and it's sometimes or usually it depends what Google shows on the actual results page. So when someone goes to Google and This reps, they see this website, they will see meta or this web page rather they'll see Mediterranean diet and the name of the website. However, that's not very explicit. And by the way, even when Google doesn't show that particular title on the, on the results page, because sometimes they do rewrite them, they'd still look at that in the HTML code to understand what the page is all about. I would be again, more explicit. Mediterranean diet. What? Mediterranean diet recipes, Mediterranean diet diet nutrition consultancy and so forth. So that's my, my number one thing. The second thing I want to focus on is the about page and I love about page. We actually, we just did a webinar, I think it was with Samuels, Crystal and I, we talked about the, the value of an about page. Because an about page is really, I know we generally think of them as okay, it's a place where we can offer, you know, our history of the company kind of thing, but it's really a page where you can establish trust and your expertise and your experience and you could do it really explicitly. And it's a rare opportunity on a website. It's really only the homepage and the about page where you can tell users and Google who you are and what you do. So again, we have About Maya. I would make the H1 to be again, about what? The name, the business, you know, about Maya's consultancy or About Maya's Mediterranean recipes and so forth. The. The second thing I would really do, and this is great actually, because it leans into something that Google calls E A T. It's called experience, expertise, authoritative and trustworthiness. In a nutshell, it's what Google sort of kind of looks at to be able to understand that you're a trustworthy, relevant, expert source of material. And one of the great things that this webpage does is it goes through the personal experience. Like this person, the consultant here, grew up in Syria and they grew up living and breathing a Mediterranean diet. So they have a lot, not just education around nutrition in the Mediterranean diet, but they have actual experience, part of their very culture. And that's a real advance to a web page like this, to a website like this. And I would really harp on that. I would talk about that a lot more. I would also list any certifications, any licenses here, anything that would really tell you, again, because we're in, we're possibly in a YMYL space. I love throwing acronyms out. It's what we do in SEO. SEO is an acronym. YMYL means your money, your life, which Means basically the web page can either help or hurt you physically, emotionally, financially. So a health website, a investing website, Google takes those more seriously and I wanted to make sure that it gets it right. So showcasing their, their, their expertise in terms of their licensing, education, any, you know, places they've been featured or or so forth really helps drive home. You should trust me in terms of either consulting or the new or the recipes, because I know what I'm talking about. Okay, let's go to the actual nutrition page. And here again, like, we don't have a lot of content here. Like what is this page meant to do? What is this webpage about? You know, putting an H1 here and some. And a little bit, just a few lines of content sort of give context to what this page is. If we look at the, the title tag, the title tag is just nutrition. What about nutrition? Is it nutrition education? Is it nutrition education about Mediterranean diets? And again, that goes back to what I'm trying to say before. If the business model is about the Mediterranean diet, then the title tag here should explicitly say Nutrition education for Mediterranean Diets and so forth. And it's a little bit confusing because in some places the website seems to be talking about nutrition as a whole, and then in some places the website seems to be talking about the Mediterranean diet. Having that strong site identity would really do this site well. And again, having some headers on the page and so forth. And again, even the content itself, by the way, just another accessibility issue. The hover over content here when they set up the hover over when you hover over the actual title turns it to white and it can't read it anymore. But again, some of the content here, Mediterranean Diet 101. Great. That seems to be on target. Staying healthy, Cold and flu season. Nutrition guide. Is that Mediterranean Nutrition Guide or is it again, just general nutrition? Do we really want to focus on the actual niche of the Mediterranean vertical? Then we should make sure all of the content, at least when we're getting started establishing that identity, is about that. And it's the same thing with the recipes. And I'll end on this. Again, a lot of the recipes do hit on the Mediterranean diet. A lot of them don't. Again, having an A. They have the title here, Mediterranean Diet Recipes. And that's great. But then a lot of the recipes don't seem to be that. Maybe they are, but they should be explicit. So I know, okay, it's tacos, but it's the Mediterranean diet version of tacos. So I don't Feel guilty about eating it. And I love tacos. Let's look again at the H1. I'm sorry, the title tag. We're again, just writing recipes, but it should be Mediterranean recipes. So, again, the site has been around, it has some traffic, but I don't feel like it's getting the traffic that's really going after because I don't think the site's consistently focused and explicitly focused on all things Mediterranean diet.

Yeah, I think I was looking at that too. And I think one of the. I think kind of at the heart of that problem is just not quite knowing exactly who it is that you're actually writing and who you're building your website for. I think if you kind of look at, you know, your competitors, people who are like you, or even people who are, you know, attracting the kind of people you're interested in, I think that would give that site a, like, a really good cohesive direction to go in and probably reduce a lot of their workload that they're doing for us in terms of like, SEO and website management.

Yeah. And that understanding your audience and the whole business model really sets you up to either succeed or fail in SEO. And you pointed out we were talking about this last week, you know, to break the fourth wall a little bit. We were going over these sites last. Last week and you mentioned actually, like, they have, like, you know, the accreditations up here, mba, rdn. You asked, like, you know, why is the MBA there? What's the relevancy to the website? You might have an mba, you might want to, you know, that's great. You could talk about in the about page. But to list it as the first credentials when you're dealing with a nutrition website. Angie made the point that maybe that's not the most relevant thing.

Yeah. Particularly because, like, when we look at a website, we're always processing from top to bottom and from left to right. I mean, generally right, like if you're typing and speaking English, you're going to read from left to right. So the first thing and the last thing that you read are going to be the things that people notice the most, but also the things they remember the most. And I mean, well, I understand why those credentials are in that order and I kind of get why she would have them there. I think in this, in that particular space, that's not doing her a big benefit.

Yeah. And again, you can list the MBA on the about page, but as like the top, you know, it's part of the header of the entire website. The first thing that's a great point.

And I think it's important to bring in opportunities to like, I think you were talking about which kind of topic she was covering over it. And I think like, it's a great opportunity to think about where, where you're focusing and your keyword research, the way you do your keyword research. A lot of times people think keyword research has to be like loads and loads of tools and lots of things and like, there are wonderful, fantastic tools. But with something like this, you can do keyword research in a lot of different ways. Someone in the questions ask, where can I get ideas for, for, for a website like this? You can get ideas from people that you know, you can get ideas from from a website or you're sorry, from it. From like a Facebook group. If people are talking about, about Mediterranean diets in a Facebook group and you see people discussing the same topics, then you can write something about that and then you can post it back into the group. For instance, you can go on to Google and look at their related searches. You can look at their predictive, predictive searches, Google trends and things like that. You don't necessarily have to have a big complicated tool in order to get that, that, that detail, but it helps you to get and make sure that your, the content that you're making is right on target

100%. And I find too, sometimes you have to watch because when you use a lot of the tools, you kind of start walking down a tunnel when you're doing your keyword research and you kind of forget about all of these little incidental things that sort of align with that. Whereas if you go to your actual audience and the people that you're, you know, hoping to communicate with or sell to or have visit your site, you sometimes get like these really nice keyword clusters that you wouldn't have not like necessarily found in even like very good keyword tools.

I always say this, like, keyword research tools are great to get started, but you at some point really actually need to have some sort of inkling about what you're talking about or what's going on in that vertical some way somehow in some shape or form.

100 and the site I looked at actually is a really good example. But before I get into that, I will let you, like, you know, share your links and resources.

Yes, I don't think I have any

links or resources for that one, do I?

I have some.

Oh, you have them. See, Chris always has my back.

We do our best. So yeah, so I will share these to everyone afterwards. But yeah, we have a few different resources which are available. So these are the ones that are useful for new domains. We talked about a few different things around, like adding links and then we also have sort of internal linking strategies, how to do on page SEO. So Morty talked about a lot of things about like H1s and things like that. So we have an article on the WIX SEO Learning hub which talks about how to do on page SEO and explains all of that. We also have stuff about content strategies. So we talked about, you know, thinking about your ideas and so making sure that they make sense. Your content strategy can help you be more, more solid on that. And thinking about building brand authority is also something that's worth considering. And thinking in that that builds into the sort of, you know, do you need to declare your MBA on your recipe blog? Maybe not. You know, unless maybe you're writing, maybe you're a business chef, maybe you're a chef for business people. That could work potentially. But yeah, so we will be sending these links and before we get. And we'll share some links from Angie after she shares her site audit as well.

All right, let's see if I can share my screen. Excellent. So does that work for everybody?

Yes.

Yep.

Excellent. So I took a bit of more of an established website and we have a look in here. You can see that it's, you know, doing pretty good. It's got a fair number, it's ranking for a fair number of keywords. Here you can see there's 4.2 thousand. So it's a bit more established than the other ones. And of course it's in the financial space. They offer small business loans and they seem to actually be targeting people who are typically like not your typical, you know, bank type client. So I had a look through their site operators and had a look to see what was indexed and I noticed that what is indexed, what Semrush is seeing and what Bing are seeing are quite different. So that was kind of one of the first quick little things I thought would be worth having a look at. Overall though, I have to say that, you know, like the on page SEO was generally pretty solid. The if you can see here, the page titles and things were all pretty good. When I did a search for their name, when I did a brand search, I really liked that things like trustpilot and stuff were showing up because like Morty had mentioned with the diet website, financial is very much your money or your life content. So things like trust and showing that you are who you are and that you're good to work with. Super, super important. Authority and experience were absolutely huge. One thing I did notice when I went running through the website was backlinks. And when I went through their backlinks, I noticed that they had some really, really nice links. But it's probably worth spending some time for them to do a bit more back a bit of link building. And I will tell you why. One of the reasons for that is one of the good ways to build some links particularly, particularly to these types of sites is through things like, you know, videos and stuff. They've got a ton of customers. If we go to their Instagram site, they have a ton of like really nice quick testimonials. But we don't actually know anything about these people and that's kind of a shame. I realized that things like, you know, keeping people, keeping their identities and stuff safe is really important. But I think there's always nice ways to get around it. One of the really good examples of how to tell personal stories without, you know, outing a person is Humans of New York. I'm not sure if people have seen that, but years ago it was really, really big. And when they started particularly, they were really good at showing pictures and telling stories without actually getting into the identity of the person. So it was about. It focused on their story and kind of, you know, their issue. Right. The other thing I noticed when I was on the site has to deal a lot with the content. So you can tell that a lot of this content has been written to help customers and also to help kind of rank in the right places. And that is fantastic. But here's one of the things I noticed. One of these. Where is it here? Is it this one? One of these talks about great business ideas for women or for women led businesses or something to that effect. Great business ideas for women there. The ultimate guide to business ideas for Women. And here's the thing that sticks out to me. If I am looking for a business loan, I already have an idea of what I'm doing as a business. So this might not quite quite be what you want to like this might not be quite attracting the traffic that's going to qualify you. Right. It might be generating tons of traffic. Not necessarily people who are quite there yet, but it is really good for that, you know, if they're just getting started. But when I looked through the keywords that they have, that they have optimized for, I noticed that a lot of the keywords were very much kind of around the basic sort of, you know, women Owned business grants, those types of things.

Right.

So one of the suggestions I actually have is that when you are doing your content research and also when you're looking at doing your keyword research, if you expand that out a little bit and spend a little time doing, you know, some competitive analysis and also looking at the people who are not currently coming to the site, why are they not coming? Look for keywords that might attract those people that might align a little better with what they're doing.

Right.

These people are not in. Like anybody who's got a business idea or doesn't have a business idea yet is probably not close enough to even be thinking about a loan. Another thing I was thinking about was what other types of things do people need to know when they are getting a business loan? Right. So I need to know am I ready for a business loan? In fact, that might actually be one of the main pages you want to add in here somewhere, particularly in sections like this. The other thing I noticed on the blog in the content is when we look through the content, we do find some. This one is an internal link. No, we do find some internal links, but the internal links are not necessarily going where you would expect them to go. So I would say A, not enough of them and B, they don't necessarily go where you would expect them to go. The example I was looking at earlier had it, you know, it links back to the page, for example. So I would think about when you're, when you're setting up your internal linking. Morty actually shared some really good tips on that. But when you're thinking about your internal linking, think about the journey very holistically. If I'm landing on, you know, alternative business loans and financing, what kind of problems am I experiencing? I'm betting that's going to be something like say, scaling up, for example. I have a proven idea and I'm having issues scaling up. So, you know, if you have other posts that are along that line that follow that journey really nicely, it's well worth, well worth having a look at the other thing that. These are not necessarily SEO, but they were definitely things that I would look at. We have a really nice header image, but I'm wondering if that's almost self selecting against the keywords and.