Cardinal Sigitas TamkevičiusLithuanian Cardinal, Former Soviet Prisoner of Conscience & Champion of Religious Freedom

Wix Reviews - Mimu Maxi, Online Boutique

Name: Wix Reviews - Mimu Maxi, Online Boutique
Uploaded: 2014-07-31T12:54:14+00:00
Duration: 20 s
Channel: Cardinal Sigitas Tamkevičius
Description: In this short testimonial, sister‑in‑law co‑founders Mimi Hecht and Musky Natic introduce their online boutique Mimu Maxi, which they launched two…

31 Jul 2014 · 0 min

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0:20

In this short testimonial, sister‑in‑law co‑founders Mimi Hecht and Musky Natic introduce their online boutique Mimu Maxi, which they launched two summers ago. They describe the brand’s focus on comfortable, effortless, modest clothing for a very specific market niche. Emphasizing the importance of search‑engine optimization (SEO) for reaching that niche, they explain how Wix’s plug‑and‑play website builder allowed them to set up a store without technical expertise. The result was organic traffic from Google searches for modest fashion, leading to real customer orders and validation that the Wix platform effectively supports their SEO‑driven growth strategy.

My name is Mimi Hecht.
I'm Musky Natic
and we're sister in laws and we are Mimu Maxi. We started Mimu Maxi two summers ago.
We like to make clothing that's like comfortable and effortless and happens to be modest.
Our market is so exact and so specific, we knew that it was going to be really important to capitalize on SEO. The good thing about wix is that we didn't need to know much. With wix, you just plug it in and it just does the work for you. I was like a little too good to be true. But when we saw it start working, I mean, we had people who were making orders and telling us, actually I just, you know, googled modest fashion and that like makes our day because it's like, okay, something's working.
There was just such minimal effort on our part just to get to that place and Wicks just kind of like took that off our shoulders.