Wix Story: with Dedra Allen

In this first‑person segment, Deidre Allen, owner of Jadoah Salon and star of WeTV’s Cutted in the ATL, recounts her journey from discovering hair as a lifelong passion to launching a professional cosmetology career at age 18‑19. At 19 she became a single mother, which motivated her to pursue a cosmetology license at All American Beauty Academy in North Carolina. Noticing that beauty school omitted business training, she resolved to teach hairstylists how to run profitable salons. She now offers business‑focused classes, and streamlined student registration by integrating the Eventbrite app on her Wix website, receiving automatic email confirmations. Allen emphasizes her early‑morning dedication, passion for the industry, and the fulfillment she feels when helping women feel beautiful.










