Google's search traffic flatlined around 2017, but revenue kept climbing. AI-powered ad targeting is the reason: it converts AI breakthroughs directly into higher ad revenue. Unlike Tesla and OpenAI, Google monetizes AI seamlessly.
Chapters
Google's search volume flattened in about 2017. It's been flat ever since. Yet the revenue just goes up and up and up and up. And, you know, everyone's like, how's that possible? And the way that's possible is ad targeting. And the driver of ad targeting is what? It's AI. And so Google had a really kind of an easy road to where they are now in the sense that every time they worked on AI, it instantly turned into revenue and profit. You know, very, very different from Tesla or from OpenAI. So they really had the perfect storm of opportunity and they took advantage of it, to their credit. But here they are, yeah, on the cusp of being the most valuable company in the world again.