A short tutorial (YouTube screen recording) by Jaime Smith demonstrating how to use the CF Pro Tools 'Bump Content 2.0' add-on to replace ClickFunnels' plain-text order bump descriptions with richly formatted content (headlines, bold, bullets, images, videos) to increase conversion rate and average cart value. The video walks through installing/selecting the add-on in the CF Pro Tools dashboard, mapping content to two hidden sections in the ClickFunnels editor, enabling the add-on, and showing the improved on-page result. Call-to-action: try CF Pro Tools (14-day free trial).
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If you're a ClickFunnels user, then I want to show you the fastest way to increase your conversion rate on your order bump. So let's jump into my computer and I'm going to show you right now. Okay, so right here we have an example order form page. And we can see on this one we've got two order bumps. And you'll notice that these descriptions are pretty just plain. In fact, if we take a look inside of ClickFunnels, this is the actual ClickFunnels 2.0. This works for ClickFunnels Classic as well. But ClickFunnels 2.0, you know, we can see there's not a whole lot we can do with this here. And if I go in and look at these products to configure the product, this is what it looks like when I set up the description for the product. That's what actually gets pulled in here. Well, we can notice on this product here, which is the one that I have right here, that I've got actual paragraph breaks and line breaks and things in this, but they don't show up here, they just get stripped out. So all you can do is really enter just plain text. Well, the way that you increase your conversion rate on this is to make it so that you actually can put nice pretty formatted bumps in there with images and videos and bold and italics and mind breaks and bullet points to highlight features and benefits so that your customers are more enticed to actually click on the offer and add it to their page. So let me show you how we're going to do this. First thing we need to do is we need to Jump into our CF Pro Tools dashboard. Now if you don't have CF Pro Tools yet, just head over to cfprotools.com, click the link somewhere around this video and go over it and get an account set up. You can get started now with a 14 day free trial for a limited time. So just go in, try this out. Let me show you. So we're going to jump into the CF Pro Tools dashboard. So I'm in my CF Pro Tools dashboard here and I'm going to go into the add ons and I've got one already set up called Bump Content. This is for ClickFunnels 2.0. So this is the bump content 2.0 add on. What you'll want to do is actually create new and then you'll go to Bump Content and then you'll pick. If you're using Classic, then just pick Bump Content if you're using 2.0, then you just click 2.0 and you'll click that and then you'll walk through the instructions. And then the way that we want to do right now, right now I have this add on installed on a page, but it's disabled. But let me show you what it looks like when we enable this add on and then reload our page. So if I reload this page now, so now we can see what we get on this page and is this beautiful, enticing bump offer with a big headline and nice pretty fonts. And we've got bolds, we've got bullet points, we've got a sub headline here with bolded text. And it makes it much more likely that somebody's gonna want to click to take this offer. You can even insert things like images and videos and all that into your bump offer. So the way we do that is really simple inside of the actual editor page and this is where you get to unlock the power of full power of the editor. And if we scroll down to the bottom, we see got these two little hidden sections here. So the CF Pro Tools add on that we just installed the bump content add on ties into these two sections and we just highlight, you know, we just basically tell the add on that this is the pro, this is the bump content for this offer and then this is the content for this offer and then it pulls that content and puts it into that spot. And you'll notice now that content is down, has gone from down below. The add on goes ahead and removes that for us. So this is fastest way to increase your conversion rate. If you can make pretty text, put images in there, put benefits, put bullet points, put, you know, bold, put videos, do all the things and make it look really, really good, it's going to increase your conversion rate on your bump offer. So that's what I've got for you today. Again, this is all powered by CF Pro Tools out of the box. You can't do this with just click Funnels Classic or 2.0, but we've got add ons for both. So make sure that you try out CF Pro Tools. CF Pro Tools, if you're not aware, Pro Tools is a library, a full library of add ons that do things like this that help you to increase your conversion rate, your average cart value. And so just give it a shot. We've got like 88 different things in there that you can do. So go check out CF Pro Tools and see if you can't increase the conversion rate on your bump offers.
