[CFCODELAB] Funnel Kickstart

And we're going to start building out some actual funnels and so we'll get this shared up. And let's see here. So last time around, when we did session one, we talked about kind of the foundations of the funnel and looking at the perspective of who's your audience, who's your potential audience, what kind of value can you provide to them and then how would you deliver that value and, you know, kind of setting some goals. And so we kind of set out the framework that, okay, we know that yoga studio owners struggle often to make a good living. I actually came from a story of someone that I'm connected to through my wife, who is, my wife is actually a certified yoga instructor. And so she has quite a few people in her circle that are yoga studio owners. This person happens to own a yoga studio and they also happen to be in the Click Funnels community. She was just mentioning that she was, she's part of the ClickFunnels2 comma club coaching program and was mentioning, sharing the story that she almost had to cancel her coaching program monthly payment because she was struggling, you know, owning a studio, and that's actually a studio that's affiliated with a very large yoga brand. But even with that, and even with that extra name recognition, even with that extra advertising, everything else was still, you know, kind of struggling to keep things afloat. So it was kind of, well, do I, do I pay my bills or do I continue to be part of this coaching program for a while? And luckily she found a way to make it all happen, and she did both. But it was kind of interesting to see a story of someone you would expect to be very successful in business as a yoga studio owner, owning a larger studio and everything else. But still she was struggling to kind of make ends meet. And so I think that happens a lot. You get people that are really, really passionate about something, but they aren't always great at being entrepreneurs or business own. And that was the case in this scenario. So I thought, you know what, there's an audience of probably thousands throughout the country, probably tens of thousands, maybe even more throughout the country that are business owners that are probably struggling just to keep the bills paid, keep the lights turned on and everything else. So if we could serve them with a course on how to better market their studio, as well as add additional products and additional revenue streams to their studio, then it's going to help them make a lot more money, live a lot more comfortably, and be much happier about their passionate projects now. And so we decided, okay, we're going to go out, we're going to build a course around how to use online marketing and specifically funnels in your online marketing to help increase the revenue in a yoga studio. And our goal was, hey, we want to build this into a million dollar a year business. That's just a nice round number. Certainly doesn't have to be that. For most people that's an, you know, that's a, you know, big hairy, audacious goal. For others that's like, I know that's the bare minimum I need to get into in order to make this worthwhile. So. But we just threw it out there because it's, it's kind of in our circles in the, you know, clickfunnels community specifically. But in online marketing that's kind of, if you've hit a seven figure business, you're doing it right. And so if we were looking at setting up a million dollar a year business, then that's about $83,000 a month in revenue. And obviously we're looking at revenue here, not total profit. Total profit would be great. But there's obviously costs to run a business and everything else. But if we can generate seven figure revenue and we need to cash flow about $83,000 a month, we need to bring in about $83,000 a month of revenue, which is roughly $3,000 a day in revenue and sales. And so that's roughly three sales a day of a thousand dollar course. If we were to create a $997 course around this, that'd be about three sales a day. So we decided, okay, if we're going to do that, then the best way to do that is to be able to do some sort of a perfect webinar presentation. Obviously I'm a huge Russell Brunson fan. I get to work with him every day and I really enjoy that. And I learn a ton and I've learned a ton over the last four or five years. And honestly I was a big Russell fan, have been for the last 10 years or so studying online marketing, just kind of watching what he does, but specifically around how he sells and how he presents to people and how he does what we call the one to many selling, which is online marketing, where you're doing presentations, things like that, or if you're doing stage selling where you're selling one person doing a presentation that's selling to many people at once, he is kind of king of that. He'll say himself that he is not a good salesperson. If you were to get him a loan and, and Ask him to sell you something, he would be pretty much lost. He does not like to sell one to one, but he's a master at the one to many. And that's what we need to do here. We need to reach a large audience and sell to many people at once in order to make this all work. And so perfect webinar presentation is a great way to go about that. Whether we use that as an actual live webinar, whether we use that as an auto webinar, whether we use that as a video sales letter type format or what we've been doing quite a bit lately with Russell is doing more of a 48 hour pass to a presentation. You know, hey, sign up now, get your urgency and scarcity, always convert well, so get your 48 hour access to this, you know, free presentation and then once the 48 hours have expired, then you no longer have access. So you can go buy or you can honestly re opt in and restart the counter. But you've got 48 hours to kind of consume this content. So there's a bunch of ways we can deliver that. But the perfect webinar style presentation is super effective because it's geared towards, and if you do it right, it's geared towards basically revealing three secrets to the customer, to the prospect at this point. And the prospect, you know, they are coming in, they want to learn something, that's why they're there. And what we're looking at doing is using the secrets as a curiosity hook to get people to pay attention, to get people to be interested and give us their name and email address so that they can attend and get them to actually show up. So we all know that curiosity killed the cat, but it also draws people in the door. People want to know what it is you have to share. And if there are secrets out there about how to be successful in their particular business that they can connect with, then they want to know what those secrets are. Everybody kind of wants the easy button, right? They want that mechanism, they want that simple way that, that they can make things work for themselves. And so we use those secrets to the prospect they come across as teaching points. And this is where a lot of people fall down with the perfect webinar presentation is they actually take those secrets and they turn them into teaching points. And they teach too much. The more you teach somebody, the more you scratch their itch and the less likely they are to actually buy anything from you. And you know, we feel like we're given a bunch of value and we teach and we should teach you should absolutely give that value. But when you're teaching for the purpose of selling, then it's not the greatest thing to teach. It's a better thing to change beliefs. Because what happens when you change beliefs is people feel like they've learned because they have. They've learned a new belief system. And that belief, that new belief system is just as valuable as any tactic that you could teach them. But we're really teaching them strategies, or we're changing their beliefs around the strategies that work, and then we're selling them the tactics. And so then they'll. Then they still have that. They still have an itch. Now they have probably a bigger itch than they had before because we've changed their beliefs. They've already always had some beliefs that have held them back from being successful. And we've just shared with them secrets that have unlocked a new belief system that shows them how they can be successful. And now they've got this burning desire to be successful. So now they're much more likely to buy what we're offering. That's what we do with the perfect webinar, and that's why it's so effective. So we went through and we kind of decided, okay, what is our kind of one big statement? What's the one thing? If I can get yoga studio owners to believe that funnels are the only way to build a profitable yoga studio business, and that Yoga Funnel Secrets, which was our fake product, we probably come up with a better name for it, but we'll just call it Yoga Funnel Secrets is the only way to quickly and easily learn how to build a profitable yoga funnel. Then they'll have no choice but to buy my course. We look at that. That's our big domino statement. If that thing holds true, then we're going to make money. Then we look at our three secrets. The three secrets should always be the vehicle, the internal, and the external. So secret one should always talk about the vehicle that you're offering. In this case, we're talking to yoga studio owners and we're talking to them about how online marketing and specifically funnels are the vehicle that they can use to actually build a profitable business. And then the internal is a false belief that people have about themselves that is going to keep them from being successful or keeps them from wanting to buy your product. And so in this case, we looked at and said, okay, the internal struggle that a lot of people are going to have after we've told them about the vehicle is like, oh, that's great. It may work. For you because you're a techie guy. But I'm not smart enough to be able to do that. I don't know enough about technology and online marketing and social media and all that to be successful. You know, I'm just not techy enough. So that's going to be that internal belief that we're trying to overcome. And when we can share that with them, just like Russell has done in the old style funnel hacks webinar, which is like, hey, let me show you I can do this in 10 minutes, ethically knock off your competitors in less than 10 minutes. You know, then it's like anybody can do this. And then that, that belief is you've knocked over that small domino. And then the next secret number three should always be about the external problems. What are the things, what are the outside forces? They're not that person. The person now believes they can do it. They're just going to believe that somebody else is going to hold me back. There's something else in the outside world that's going to hold me back from being successful. So some external beliefs in this might be, well, that's great. I think I could build a funnel, I think I could build, do some online marketing. And yeah, I can see it could be successful, but I just don't have a big enough audience. There's not enough people in my small town or there's too many other yoga studios around where I'm at. And therefore it's going to keep me from being successful. So if we can show them how they don't need a big audience to be successful with online marketing, that they can increase their average order value, their average spend per customer, even with a small customer base and still make much more money than they are today, then they can see that. Okay, okay, Yeah, I guess not having a large enough audience is not a reason for me to not be successful. So we tear down that belief and then we offer them, make an offer, obviously, to go in and say, okay, if you'd like to learn, you know, if you'd like some help getting all these things done, then we happen to have a course that's going to show you how to do all these things and become an expert online marketing and build out your own marketing campaign so that you can actually increase the size of your business. And we make the offer, make the stack and make the pitch. So that's kind of what we went through as far as our audience and who we're trying to serve, what we're trying to deliver. We also went through some of the tools that we need to kind of build this thing and deliver it. From basically building up the funnel to delivering the webinar, to making the offer to collecting the money, to delivering the course all the way through. And so that's the goal of today is to start that process of building out those funnels that we're going to use to actually get people in the door and get the webinar delivered. And then we'll go into building out the order form that actually collects the money and then we're going to go into actually building out the members area where we host the content, how we deliver that, how we host the videos and all those sorts of things and all the way through. So we have an actual build out system where we can see how this all works. And then we'll in other sessions we'll go through and we'll dig into all kinds of different funnels and we'll dig into the guts and kind of the back end stuff in future sessions about how click funnels works and how we can customize it to do some of the cool stuff that doesn't do out of the box. So but today we're going to kind of kick off and we're going to start, look, start by looking at some of some funnels that are well designed, that convert well that we like so we can build a good looking funnel that serves our purpose. And so is that cool with all you guys? You guys seeing my screen? Okay. Everything making sense so far. I'll kind of keep the chat pulled up here. So if you guys can throw a quick chat in there, that'd be great. Awesome. See if I can pull this chat up here. Here we go. Okay. Awesome. Awesome. Okay, so the first thing we want to do is kind of look at, you know, when I'm looking at, when I'm looking at building out a funnel, you know, we one, we look at the purpose. Okay. So we can look in and see, you know, what's. Okay. What kind of funnel do we need to build here? Well, obviously we need to build a registration funnel. So we've got a live, we're going to do a live webinar at least the first few times, if not for a long time. But the goal would be eventually that we take that we start with a live webinar that we get good and we feel comfortable with the content. We feel like we've delivered the content we need to, that we've done the best job possible at tearing down the false beliefs and rebuilding them into new beliefs. So they have a new customer, has a new belief system, and then we have nowhere to form they can buy from. And then once we feel like we've done the best job we can do with the live webinar version, and then we convert that into an auto webinar where we can now leave that thing running 247 and be generating money. And that's really where we get to being able to get to this. Three sales a day. If you're going to do a live webinar, you're probably not going to do it every day. You're probably going to do it maybe once a week. So you've really got to cram a lot more sales in a short period of time. But when you get to the point where you can actually get, get this thing cranking where it's running 24, 7 and you get to where it's converting well enough that you can actually run paid advertising to it and get it to convert into registrations and get this registration to actually show up on the autowebinar, watch the presentation, and then convert into orders, then you're much more likely to attain your 3 sales per day. And so that's what we're looking at doing. And so we're going to start with a live webinar, though, because it's always, I feel like it's always best to actually do the webinar live a few times so that you get comfortable and you get. And record it every time. And then, you know, you could quickly come to it or, you know, it might take 5, 10, 15, 20 times. I believe that Russell did the funnel hacks webinar like 80 times or something live before we ever converted it to a, to an auto webinar. So it was something he was doing every week. And this was really what launched Click Funnels into the monster software that it is today, is by doing that live webinar on a weekly basis to get to the best presentation possible and then converting that into an auto webinar where now, okay, we can run paid traffic to this. If we can keep registration costs at a point where we know we way outperform the cost of the advertising, then we've got a winner. So that's what we're going to look at doing. We're going to build out a live webinar presentation. But I want to pick a style that I know is visually attractive, especially with yoga studio owners. It's kind of a passion project and we want to. It's one of those areas where you have A lot of men that are yoga studio owners as well. But it's a predominantly female audience. And so we want to look at some. We want to be able to attract to those kind of creative sensibilities. They're a bit of a passionate, creative audience, and we want to attract. To be attractive to those things. So that's the first thing we want to do is kind of think about, okay, let's look at our audience and let's look. Let's try and find some. Let's try and find some examples of pages that might appeal. So, and just looking at kind of webinar or even these are auto webinar pages, it's kind of hard to find sometimes good examples of live webinar presentations because they generally aren't running all the time. But this is an example of one that Russell's put out. This is the secret funnel strategy that sells funnel builder secrets package, which is a. It's a, you know, anywhere from a 2000 to $3000 course that comes with 6 to 12 months of clickfunnels included. But this is run as a 48 hour on demand kind of video sales letter really. But you only have a limited time access to it. But it's using the perfect webinar presentation on the back end and then goes to an order form. So this is a good example of the types of things that you'll need on a page, whether it's a live webinar or whether it's an auto webinar. The types of things that you want to have on the page to actually convert. Well, so this is a good one. You've got a strong headline, and this one is made to be Facebook compliant. So those are good things to look at. When we're looking at doing these funnels is where is our audience starting from? If you already had a large following in a yoga niche, you had a lot of yoga studio owners on an email list, then you could be a lot. You could come in with a much, much stronger hook, much, much stronger secrets and come in that direction. But when you're looking at running paid advertising to a colder audience or using a platform like Facebook to run that, run that traffic, then you're gonna have to dilute your headlines a little bit so that they can be compliant. Because Facebook doesn't like us to. They don't really. They're not all about marketers. So especially marketers that are making statements that may not be, you know, 100% true for everyone. They want statements that are gonna be, you know, the majority of people can achieve that goal. And we know as online marketers that the majority of people are going to fail when they try and run an online marketing business. That's just the, it's honestly the truth about everything. That's why 95% of businesses fail. You know, 95% of people that try online marketing fail. It's not, it's nothing new. It's the way things are. But Facebook doesn't like to give anybody a bad experience. It affects their performance and their numbers. And so they want to make sure any headline that you have is, could be true for a lot of people. So in this case we've got a headline of, hey, we've uncovered a new secret funnel strategy that almost nobody knows about that has helped businesses grow from startup to two comma club winner insanely fast. And then this one's timed out because I've had it running for a while, but it's just got a basic 10 minute countdown timer and then register here and a big old button, it's got Russell making a presentation and we've got a big old headline at the top that talks about, this is a free on demand training, no cost, but it'll only be available. So this is that urgency and scarcity. A lot of times if you're doing, if you're doing a live webinar, your urgency and scarcity is going to be, hey, I only have so many seats. And this is, this is a true urgency and scarcity. You know, depending on your tool that you're delivering the content with. I use Zoom for my webinars. It's what we're on today. I have a limited seat capacity and Honestly it's either 50 or 100 people. I don't remember which plan I have honestly at the moment. But you can make an honest, you know, an honest statement that, hey, this is actually limited, that only so many people at a time can be on this event. So make sure that you sign up, make sure that you show up early and so you can make those statements on your pages and they are 100% true. So, but urgency and scarcity always gets people to take action more than, hey, this thing's available anytime you want it. They're like, I might come, I don't have time right now, but maybe I'll come back later. And then they never come back. So we want to be able to add in urgency and scarcity. And that's why we have our timer here. That's why we're able to say, you know, hey, it's only available for 48 hours. For us, it'll be, hey, there's limited seats available for this webinar so please make sure and reserve your spot now and make sure to show up on the webinar on the actual registration confirmation page. We're gonna reinforce that, hey, there are limited spots available for the seat. It's a high demand webinar and we wanna make sure that you have an opportunity to jump on. So make sure that you show up early and we'll send out reminders and everything else along the way for that. And then as is the norm, we just have a button. The reason that that we have just a button here and we don't actually have the registration form on the page. There's actually some psychology behind the fact of why this is one. It makes this cleaner, makes it less, less invasive to the prospect. But the reason is that by clicking this button, hey, get your free 48 hour pass. We're not asking them for anything right here other than to click the button. And so that's less threatening to the prospect of just clicking the button. But once they've clicked it, then of course we need to know their email address in order to send them the details about how to get on to the session. And we want to be able to follow up with them and everything else. But now they've made what's called a micro commitment by clicking that button. They've made a conscious decision that yes, they want this thing. So now they're much more likely to actually continue with the next step of action, which is to provide us with the email address. It's not 100% guaranteed. You know, some people say, oh yeah, I really don't want to give you my email address. I know this guy's going to try and market to me. And I saw a statistic the other day, I was watching a video that something like 62% of consumers believe that marketers are trying to sell them things they don't need. So, you know, marketers are kind of seen by a lot of people as, you know, spammy and scammy and trying to take advantage of people. So they're always a little bit hesitant. But if we can get them to make a micro commitment first by clicking this button to say, yes, I do want to get my free 48 hour pass. And then they click it and then the pop up comes up and says, okay, we just need your email address so we can send you the details, then they're much more likely to complete this step too. And then in this case, because it's an on demand access. As soon as you click secure your spot, it just takes you to the next page which is the actual video presentation and it runs through. And Russell making the presentation and making, I believe it's about a 90 minute presentation. Might be, might even be two hours by the time you do the stack and the offer, or the offer, the stack and Q and A and all that fun stuff. But that's kind of, this is kind of the registration page. This is the model that really works well for these sorts of things is just a page with the strong call, a strong headline and then some urgency and scarcity in some shape or form. A little bit of an idea of what's actually happened. In this case, this is Russell making a presentation at the 10x event in Las Vegas. You know, this is just kind of a background so kind of gives them, gives you some visual appeal. And then also we've got a nice looking image. It's a good high quality image so it gives some visual appeal. And then a button that opens a pop up and you'll notice that on this pop up, this is one thing I always recommend and we'll go through and show you how to do this is that by default the clickfunnels pop up. The background is set at about 40% opaque, so it's mostly transparent. And so the background shows through and then you get a pop up in the center of that. But you'll notice in this one that the background is pretty dark. Things are really dimmed out and the big bright shining beacon in the center of the page is the pop up form. And so that's what catches people's attention the most. That's the only thing they're really paying attention to. If you don't make that background dark enough, then people might still be paying attention and looking at what's going on around the edges and not so much about what's going on in the pop up. So this, we've done a good job of actually darkening this up enough so that the focus is on the thing that we want them to focus on, which is the registration form. So this is just a good example of a good looking page that has the right components. And then we've got another one here. And again this is another clickfunnels example and we'll run through and find some others. In fact, if you guys have some examples of one that you've seen that you'd like me to take a quick look through and that you feel like might be A good examples of webinar registration pages, you would throw them in the chat and we'll pull them up and kind of take a look at those. But otherwise I'm just going to kind of pull up a few examples and we'll talk through them. But this is another similar, similar concept applied a little bit differently. This is the death of website page. This is also a very similar process. It's a free web class page. It's an auto. An auto web class. Instead of calling it auto webinar, it's a web class. But this is the presentation that Russell did. And I also don't even remember what the presentation is. But the goal here is again to get people to sign up in this case to a $500 package that is the one funnel away platinum package. And this includes some additional digital training courses that don't come with a normal One Funnel Away. So this was something that was first revealed at Funnel Hacking Live last year or I guess earlier this year. And so, but this one is a little bit different. You've got a video, you've got a big strong warning, big, strong headline, big hook warning. Your website is dead. Okay? So that's a really strong hook. So people come in. The goal of this is, this is people that have a website, there are existing business owners that are struggling and they get, you know, this big notice that, hey, your website's dead. That's kind of. Oh, what, what are you talking about? Attention all business owners with a website warning. Your website's dead. So we got a pretty powerful hook there. That's, you know, it's controversial and it's going to get people to at least read the rest of it. So, and this one is register for this free web class right now to see how others have ditched their websites and have boosted sales by 500, 540% with a click funnel. Not a big fan of saying with a click funnel, but that was what we went with and how you can massively boost sales too. So this is, you know, again, it's a little bit weak. We do have a claim here by 540%. I'm not sure that we actually, I know we're running traffic to this, but I believe that I'm not sure how much paid traffic is going to this versus email traffic. So these are things that you have to be a little careful for when you look at which audience it is you're going towards when you're making claims, income claims or improvement claims or weight loss claims or flexibility claims, anything like that. Anything where you're making a claim, you have to be a little careful that you can substantiate that and that it's something that's not unattainable to the average person. And if so, you've got to have big old fancy language that says results are not typical. These are my results. There may not be your results, you may not have any results, you may actually gain weight, you may actually lose money, all that sorts of thing. But this one actually has a little, an actual survey on it where you can kind of click through and then it actually pops the registration. So it's a little interesting here. You know, people don't get that right off the fact right off the bat that hey, this is going to pop up for me to register and give my name and email. But it's just another way to make a little bit of a micro commitment. And if somebody doesn't want to actually pick one of these, they can click register for the web class and it does the same thing. At the end of the day, the goal is that we get the get to collect their name and their email address and then we take them to the presentation. So in our case we would get their name, email address and then take them to the confirmation page. Hey, we got your registration. Here's the details of when the session starts. So this is just another kind of interesting example. But you'll notice the same thing here when we look at this. The background is very dark now the only thing we have to look at is the fields of your name, email address and secure your spot. So these are, this is what we want people focused on. So that's an important thing I see a lot of people miss. And it's because it's default out of the box at clickfunnels that the background is only 40% opaque. We want that to, we want to change that. So that's always a key. It's not gonna, it's not, not gonna make a huge difference in your conversions, but it is definitely a factor and so always want to bring that to the forefront. Okay, so those are just a few examples and then I'm going to pull up, let's see, I'm going to pull up another example here from my good friend because I know that she's got a webinar registration page for my good friend Liz Benny. I'm going to pull this up and because I want to share just a couple things about this one. This one I know is a, is a Facebook. She's driving to Facebook traffic to this Webinar. This is a, it's a fantastic course. If you have any interest in it, it's the Kapow course on how to actually create courses. And Liz is amazing and she's a dear friend of mine. So. But we've got here, you know our basic headlines. Again, this goes to an auto webinar. But we're going to use some of this, some similar pieces in our live webinar registration pages. But you'll notice that we've got a few things going here. We've got, you know, kind of a headline. Hey, it's a one time exclusive webinar that's not entirely tr. But that's okay. We, some people need to hear that to know it. And it's a, it's a. From million dollar course creator Liz Benny presents the real story of how I went from a nobody to a million dollar course creator. Which is true. She did was able to go from, you know, pretty much flat broke living in a house that the wind was blowing through the walls to create a million dollar course. That was her actual social monkey business course which is how to be social media manager. And I believe that they did that within 12 months. And so, so we've got a pretty strong hook here. How I went from nobody to a million dollar course creator. That's a, that's going to interest a lot of people. But it is diluted. We'll notice there's no income claims, there's no specific claims because this has got Facebook traffic going to. You kind of have to dilute those things down. Otherwise Facebook will say, no, I'm sorry, we don't like this. It sounds too good to be true. So people are gonna probably get lured in and we don't want you doing that. So they'll kind of close this down. So you have to be a little careful there. And so we've done that. And then we say, and how you can hack my fast profitable course systems to fast track your own courses success. So next web class starts in three minutes. No countdown on this one, but a little. Still a bit of that urgency. Hey. Oh, the next one starts in three minutes. And then we've got a few other things on this page. One that is really good is we've got a testimonial here from Alison Prince who's another amazing rock star in the funnel world, has built multiple businesses, seven figure businesses starting with E commerce and then into her own course and then into a group coaching program and online masterminds and group masterminds and events and all kinds of amazing stuff. So Alison is awesome and she worked with Liz to build out her, her first online course showing people, showing moms how to build an online e commerce business and go from zero to, you know, six figures fairly easily. So we've got a testimonial here. You know, Liz, Benny showed me how I could go from zero to hero by creating my own course. If you want this exact system, create your own success. Liz can share it with you too. So this is Alison again, registration button. And then we've got a kind of a block here that is the, it's not necessarily three secrets, but it's kind of the three things. So, you know, that's what Liz is covering here, what we normally call the three secrets or the three things you're going to learn. That's kind of our block we have here. So automatic course sales. I made thousands with my course in the middle of my wedding. Seriously, I was saving my same I dos and thousands, excuse me, thousands were rolling in. That's the beauty of online marketing, right? That's what people want to know. It's like, man, I can, I can make money while I sleep. That's that sort of statement like, oh, I can make money all the time and I don't have to be actually trading dollars for hours. And then upfront course sales, how to ensure your course is profitable and successful regardless of challenges. And so this goes more towards when she's teaching this. It's how you can actually pre sell your course and then make those sales and then deliver the content so that you know that you're going to be successful right out of the gates and then no experience needed. How to make a course without even being an expert or a guru or without needing to wear anything but your pajamas. Okay, so again, it's appealing to that laptop lifestyle. You know, everybody wants that, right? Everybody wants to think that, well, I can just sit on the beach in my flip flops and make money all day having an online course. And that absolutely can be true. We all know behind the scenes that there's more to it than that and there is quite a bit of work that goes into it to get to that point. But if you do it right and you have the right lifestyle and you, and you spend appropriately and make money appropriately, then you absolutely could live on the beach and wear flip flops and still make good money and live a pretty nice lifestyle. So that's what we're talking about. But again, it's kind of looking at those, you know, looking at some of Those things, those objections that people are going to have or handling them up front, like, you know, how I was able to make money while I was off doing something else, that's something that, that's an objective, you know, that's something that people want to be able to do. And then how to make sure that it's going to be successful because most it's awesome courses are awesome, but how can I be sure that this thing is going to be successful? And then the no experience needed again, it's that I don't, I don't know how to do this. I'm not done this before. I'm not an expert in anything. I don't know. I don't know, you know, I don't know what I, you know, what I can do. And I don't, you know, I'm not fancy. I don't have a big social media following. So this is that kind of, you know, dispelling that false belief. And then from here we've got the Register. Now I would, you know, recommend to Liz. And actually Liz reached out to me the other day and asked if we could schedule a couple hours to do a consultation on some of her funnels. And so we'll probably go through this. I would darken this up quite a bit because you can still see a lot of these things going along at the edges. And so we want to darken this up so that the only thing we focus on is that pop up. And then Liz has, in this one, we've got name, email address. And then if somebody wants to get text messages, she does deliver text messages as well, which is great for reminders for people to show up. In this case, it's an auto. It starts in three minutes. So it's not necessarily entirely necessary. But if we're doing a live webinar, this is a great way to be able to send reminders to somebody that, hey, the live webinar starts in 15 minutes. Don't forget, go check your emails for the details on how to get access, that sort of thing. So building element and click funnels. Just check the box and then they can put in their phone number, select their country, you know, and then put in their phone number and go from there. And then this is actually lovely. Facebook every once in a while doesn't work. This would normally be a checkbox to get subscribed to a Facebook messenger bot. But if you click Register, then it will actually register, take you into. I believe that there's a short thank you page with Liz and then it With a short video and maybe even a. And this is something we'll look at when we go to the auto webinar version of this is actually making. And we can actually do this in our live webinar as well when somebody lands on the page making them what we call a self liquidating offer. So we obviously are going to be running paid traffic to this webinar funnel to get people in the door and we get them to register and that's great. But can we find a way that we can immediately liquidate the cost for some of that traffic up front before we ever even get them on the webinar? And so we call this an SLO funnel. And, and sometimes it can be very effective depending on if you have a product that's low enough fronting cost and complementary enough to your audience that doesn't completely scratch the itch. So Dan Henry had one of these and was very, very effective with it when he was selling his Facebook ads for entrepreneurs course. And if you're familiar with Dan at all, he, you know, he was another one who I think went from, you know, wasn't a complete newbie. He had done some other, had some success in other areas, but he was kind of had some success and then hit the bottom again and then started back from the bottom and went up in about five months or so. Bill did his first seven figures with his ads, Facebook ads for entrepreneurs business where he was doing a live webinar, then auto webinar. And in the middle of that he actually had a self liquidating offer when he turned it into auto. And that self liquidating offer was for a pixel course. So it wasn't like, hey, I'm going to show you how to do Facebook ads. It was I'm going to show you how to, I'm going to give you just a short course and I believe the price point was maybe $27 just to. I'm going to show you all the nuts and bolts of how to get your fix your pixel loaded onto your pages and set up and configured the right way. Which is a problem that a lot of people that are looking to run Facebook ads actually have. A lot of business owners actually have like man, I know Facebook ads can pixel my traffic, but I don't know how to set it up right. So he created a small, a small program around that and offered that as a self liquidating offer. It still was not answering all the questions about how to run Facebook ads. It really wasn't about that at all. So they still had that massive Itch like hey, I want to learn how to do Facebook ads. So they're still going to show up to the webinar, they're still going to have interest in buying that, buying that course at the end, buying the offer at the end because the offer is all around Facebook ads. But there's still interest enough and that help with the pixel that they're willing to buy that self liquidating offer. And what that does is it allows you again to liquidate the cost of that traffic. So if you've got 10 people coming in and you've paid $6 a person to get them in, and these are just rough numbers, that's 60 bucks in advertising that you've spent to get 10 people to register. And if you get, you know, just a two or three of them to buy the self liquidating offer, then you've pretty much liquidated that cost. You know, at that point for a $27 product, you get two people out of 10, you know, to buy that self liquidating offer after they've registered for the webinar. Then you've completely wiped out the cost of your ads and now you're back at ground zero. So anything you sell from there forward is complete profit. So that's the goal with the self look offer on the order confirmation page. And, and so that that gets presented after the registration. When you register you see that self liquidating offer and it's usually a small, a low ticket front end that's just meant for nothing more. It's not meant to be profitable, it's not meant to make you big dollars. It's simply just meant to help offset some of the cost of the advertising. So that's one from Liz Benny and let's look up at another one, Erin, who is in our group. She's not on here today, but I believe that she actually helped with the design of this. And this is the, I believe it's the Free Mama movement. I'm just gonna pull this up because it's been a while since I looked at it with Lauren Golden. So let's see if we can find her registration page. It's been a little while. Free Mama, Shameless Mom, Free Mama movement. Let's see, this is probably going to be her landing page. Let's might have to find her webinar just a little bit different. This isn't her webinar. Six month mastermind trips are intensive. This is one I was looking for before we jumped on but I wasn't able to find it real quick. So I have to I can find it quick. We'll check it out. Free Mama Connect. No, There's an order form. See what we got there. This is a great looking page, by the way. Hopefully Erin hears that. I've told her that before, but. Okay, so. But this, this actually is a good example. We'll kind of walk through this one. Anyways, this is obviously is not a registration page for a webinar, but it is more along the lines of what we might want to look at aesthetically to set up our webinar funnel since we're the audiences. Obviously this is not a yoga specific audience, but it's a female audience. It's a heavily female dominant audience. Obviously the whole Free Mama movement is all about women. And so color schemes, fonts, sizes, kind of chunkiness. We've got big open white space. You know, we've got our kind of bright pinks throughout and we've got, you know, some good textures. Background here is really cool. We've got some good photos. You know, we've got good creative use of colors and textures in the backgrounds and things like that throughout this page. And we've got good transitions to our different sections. So we've got a lot going on here. That is something that's appealing that we would want to kind of keep in mind of. Okay, this is a good looking page. It converts well. And there are some things about this that like, even just looking at the text is like, okay, this text is big enough and it's open enough. There's enough line height between these lines that it makes it feel open and airy. And so these are kind of some design cues that we're looking at that we'll want to incorporate into our own webinar registration page. Because we're going to be going towards a similar audience. You know, we may want to tone it down a little bit because there might be men that are also interested, that are yoga studio owners that are also interested in our webinar. But we can probably play a little bit more with the textures and some of these aspects and maybe maybe tone down the pinks a little bit, maybe mix some other colors in. But we want to kind of take some, take some cues from this, from aesthetically, from textures and things like that. So that's what I get from this page. So hopefully that gives you at least a good idea of kind of what we're looking at from a perspective of when we, when we're getting ready to build out a webinar funnel. These are sort of the things that we need to be looking at. So is this all making sense so far? Is this good? And then I think we're ready to kind of jump in and start building some stuff out. Okay. Dan says good. Yes. All right, good deal. So, okay, well, let's jump in and let's actually just go in and build out and look at what we need to actually build out a new webinar funnel. So I'm going to jump into my Click Funnels account and I'm going to go ahead. We're just going to add a new funnel. So again, let's just jump back to our doc here. So we're going to need, we're going to need a lot. We're going to do a live webinar. So we know we're going to need to integrate a webinar system of some sort. We're going to do this with Zoom and then we're going to need to be able to send out autoresponder broadcast messages. We're going to do with this click funnels and Actionetics and then we're going to need a registration landing page builder. So obviously when you use clickfunnels for that, we need people to be able to register and then we're going to have an order form because we need people to be able to buy our product once we, once we pitch it to them, we need to give them somewhere to go where they can actually give us money. And then we may not get to it today, but we have a. Probably we'll do a whole session over members areas and kind of course hosting how to build up members areas, some of the cool things we can do there. And oh, and it looks like Dan actually sent the link over for the auto webinar registration. Thanks for that, Dan. We'll jump through that here in just a second then. And then obviously we'll have our payment gateway. I'm just going to use my CF Pro Tools test payment gateway for this. But you'll, you know, in most cases you're going to use Stripe. We kind of walked through that in the last session of how to set up how to get connected with Stripe in clickfunnels. So you can set up Stripe pretty easily and go through that and then we'll deal with the auto webinar after. But that was that again would be a clickfunnels and you know, and then we'd look at the different tools for hosting that video like YouTube or Wistia or Vimeo. I would heavily recommend Wistia at this point in time. YouTube is great. But they've really turned, turned against marketers a little bit, or I shouldn't even say that. They, they love marketers, but they love their themselves marketers. Their whole goal with YouTube is to get people to the YouTube platform so they can get more advertising dollars. And so the days of free hosting of your videos without interruptions is no longer there. So if you're going to do video hosting, especially in any sort of video hosting where you're actually making money like a webinar registration and you want to completely control the experience, you don't want to go with a hosted webinar hosted platform like Vimeo or Wistia. Wistia is my current favorite just because of the way that they allow you to do some of the thumbnails and looping of videos and working with autoplay with the sound muted and then being able to restart the video back at the beginning when somebody clicks on it to unlock the sound. So that's kind of where we're at. And so we're going to start with. Okay, we know we need to build. We're going to start with the registration page. We know we need to do this with a live webinar. We'll integrate that registration page with our Zoom webinar platform. But let's start by building out the registration page first. Let's go ahead and jump in and take a look at this free moment. Because I know this was a very well designed one. And so it's going to give us some, some things that we want to look at and we'll notice here. The first off, big thing that I would want to look at is that one we got proof on here. If you notice that little pop up that comes up, this is actually Provely. Okay, Another version of that Provely I like as well. It's the one that I use. And so we've got people that have just signed up to this. So a little social proof. It gets people to know that hey, it's not just me. So this is really cool. So that's something we can look at as well. And then we've got a nice background image here. You know, that's got Lauren and her family, got the kids in there, obviously, very attractive. You know, nice home, nice white cabinets, black countertops. Looks really, really good. It's a good photo, you know, some action going on. So that's it. Give some interesting texture in the background. I might mute this out just a little bit more if it were me so that it's not too distracting from the actual text on the page because it makes this a little bit hard to read here. But you can see we've even kind of muted this in the center out a little bit more so that we can read this text. But looks really good. The fonts are good, the colors are good. The logo is really great on this one. Notice the little mom with the laptop and you know, the free mama and got, you know, little, these little blurbs here that make it look like messages or something's going off in her head. So it's good stuff. So would you like the freedom to work from home and spend more time with your family? Yeah, that's. This is a question based hook can work very, very well also. And so that's what we've got here. Would you like the freedom to work from home? And it's hitting those pain points of like, yeah, a lot of people want this. Learn how I became a highly paid virtual administrative consultant. I like that term, virtual administrative consultant in just a few hours a day and how you can too. So this is perfect. I might actually, if it were me, I would probably maybe flip these things around a little bit and make the question as the smaller text and this the actual bigger text because this is the, in my opinion, the little bit more powerful piece. Learn how I became highly paid virtual administrative consultant in just few hours a day. And I'd probably say from home and how you can too. And I think that might strengthen up just a little bit. But I know this is working very well for Lauren, so obviously this is effective. And then get instant access to my free training busy mama. No worries, you'll get the replay right to your inbox. And that's great to point out for this audience because they're thinking, oh great, but yeah, I want it, but I don't have time to watch it right now. So letting them know right in advance, this particular audience, I normally wouldn't recommend that because if your audience, you feel like your audience can attend, then you want them to right off the bat, you want to get them in that moment of their pain. But in this case we know that that might not work. And I've actually talked with a few other people actually in a coaching group that I'm part of that are having the same issue. They're working with moms, they're working with busy moms that may not have the time to sit down and watch a two hour presentation all at once. So they may want that comfort that I can, I can consume this in chunks on my own at my own pace. And so having that up here, I think is really powerful in this, with this particular audience. And then exclusive event hosted by the free Mama Lauren Golden Register. Now get these secrets for free. And then here we're going to go into the secrets. So this is a little bit different presentation. Okay, here we go. So this is similar to what we'll look at, which is secret 1, 2 and 3. This seems to work really well when you've got that block of secrets below. And make sure you have video controls turned on for the video. Yes, absolutely, Dan, that's a very good point. If you want people to consume that at their own pace, you want them to be able to control that. I sometimes do it a little bit different. What I do is I actually will create multiple replay pages, one that doesn't have the video controls turned on that they get either immediately or the next day. Because we do want to control the consumption of that content, if possible. So we'd like people to go through it at our pace. We might give them the controls where they can actually speed up the consumption. So give them the controls to be able to speed up the playback rate. That's not always great, but it's better than nothing for the consumer. So it's not great for us in that sometimes that our telling of our stories within the presentation is what makes it powerful. It's that tone, it's that speed. And so we would love for them to consume it at our pace. Right, because we want to control that pace. So we'd love for them to consume it at our pace. But I'd rather have them consume it at their pace than not consume it at all. So. But what you can do is actually offer a replay that doesn't have the actual controls to be able to scrub forward or rewind. Rewind is never a bad thing. But you don't want people to scrub forward and just start and then like try and go to the end. Because that's what we all do, right? You want to pick up the book and, you know, if you don't want to actually read the book, you just go to the last few pages and see how it ends. And that's what a lot of people will do with their videos. Well, we don't want people to skip the beliefs, we don't want them to skip the secrets and then go straight to the offer and then bounce because we didn't get a chance to reinforce the belief system in them before they saw the offer. So we want to control that if we can. And so we want to Start with at least the replay that doesn't have the ability to fast forward, but maybe speed up so they can consume it faster. And then I'll offer a second replay. And Steve Larsen's actually done this and done a little bit of a presentation about how he was able to really increase his conversions on the second replay and get people to click through on the email even more by sending another email that, hey, the replay is available. And I had a lot of people ask to be able to. That they wanted to be able to go back and rewatch certain. Certain portions of the presentation. So I went ahead and turned on the controls. So now you can rewind and fast forward so that you can watch the sections that you want to watch again and again. It kind of increases the perceived value a little bit. It gets people. It gives people another reason to go back and watch as well as people that might not have watched the replay now gives them to at least watch some component of it and hopefully your hook is strong enough that they'll actually watch through it. So that's what I would do in that scenario is do two replays, one without the controls, but with playback rate, and then another with controls that allows them to not only pause and play, but also fast forward and rewind as well as playback speed controls. That way you kind of get the best of both worlds with that. And it gives you another reason to email another point of contact and gives. It kind of increases the perceived value a little bit and gives you another reason to sound like the really cool guy that's not just trying to take advantage that, hey, I had a lot of people ask for the ability to be able to go back and watch specific segments. I wanted to help you out with that. So here's that. So it makes you. Makes you look like the good guy as well. So, yeah, good point there, Dan. And so, yeah, so we kind of see on this one, we've got the registration, we've got the what will you learn? And, you know, going to learn how to replace your income doing simple admin and marketing tasks for entrepreneurs who are starving for your help. And my specific method for freelancing from home that allows me to have a ton of fun doing things I enjoy, make the max amount of money for the time I put in, and spend more time with my family. And those are all, you know, super strong things that are pain points as well as pleasure points, for lack of a better term, for people. That's what they're looking to do, especially in this audience. And then we present the secrets. And this works out. This is a very effective way to present these secrets and just kind of this three column block. And so we've got secret number one, how to make money at home with only your computer and wi fi without joining an MLM or selling to friends and family. So again, that's a strong objection a lot of people have is that, you know, they know that. Yeah, I can do, especially moms they've heard about, oh, I can do, you know, I can sell makeup MLMs, network marketing companies, and there's Mary Kay and there's half a dozen other makeup ones that you can be part of. There's eyelash ones, there's all kinds of different network marketing companies. I can sell candles, I can do all these things to make money at home. But man, I just don't, I don't want to be trying to sell to my friends and family. So it's kind of saying, hey, you don't have to do this thing. It's giving you a little bit of what you can do without doing the thing you don't want to do. So this is good. And then secret number two, how to, how to quickly leverage your current skills to get paid. Okay, so it's like this. Again, it's internal. This is you don't have to do, you know, you've got the skills already to do this. It's going to leverage your current skill set. You don't have to go out and learn to be an expert in something that you're not. You've already got the skills even if you don't know anything about business or consider yourself a business owner. So this is very good as well. And then how to profit in just a few hours a day. Again, this is that external struggle, this external belief that, well, I don't have a ton of time, I got a busy family, my kids are always running, getting into something, doing this and that. I've got to keep on top of them. And so how you can do this in just a few hours a day. So now that external issue is not a problem. That time constraint is not a problem. We can get past that. And then here's the bonus. You're going to get this productivity planner just for signing up. And so, yeah, this is a really, really strong autowebinar registration page. You can use a lot of these same components in a live webinar registration. I would probably, I'm not sure if I love this section. I might go straight to the secrets, but it's not a bad thing either. So Those are things that, as Jeremy mentioned earlier, you can split test swapping out certain things and see which converts better. And so those are important things. So we'll look at some of those things as well. Just real quick. Dan asked a question. Does Wistia Vimeo let you set each control separately? Turn off, on, off, pause. Turn on, off, fast forward. Yes, they do the play pause. I believe you always kind of want to keep that on unless you're truly trying to make it seem like it's a live presentation, which can be a little sketchy if you're not doing. I'm not a fan of the the traditional auto webinar where you're trying to make it seem like it's coming to you live. And some it used to be the case where you put in chat along the side and comments coming in throughout. So it seemed like it was live, but it's really a preloaded video. I'm not a big fan of that model. So being able to play and pause is I think a good thing. And so I'm not 100% sure of that one. I think you might be able to turn that off with Wistia, but you can definitely turn off the toolbar separately from that. You can also turn on and off things like playback rate, quality rate, being able to pick how they want to view the video, which quality they want to view it at. So they definitely have options in there. And we can pull up Wistia here in a bit and show you some of those details. But yeah, you can set a lot of those things individually and then the cool thing is you can control them individually as well, directly at Wistia. So once you've embedded the video, you can change them at Wistia directly and it automatically reflects on the page where those videos are being hosted. So what I would do in that scenario is again, I would create two versions of that video, one that has controls, one that doesn't, and embed them individually in my pages on different replay pages. Okay, so thank you Dan for sharing this because this was a great example, one that I had been looking for. So I'm glad we found this one. And again, let's go ahead and click our register register now button again. I would probably. This looks really good. I mean it's just basic pop up again, not a whole lot going on around the edges here to be distracting. So this one's probably good, but I would probably darken up that background. I know I beat that dead horse, but just to me it helps to focus in on what we want them to do. So, hey Nama. Just entering in an email to get instant access to this free training. Great. Register now. Get these secrets. Get these secrets for free. We collect and process your data according to our privacy policy. Okay, so that's probably good. And that might be there specifically for running Facebook advertising to it. In fact, let's take another look. That's one thing that we didn't cover. When we look at things like running Facebook advertising. This is one of the things that we'll need to make sure and have because Facebook is going to look for these things on your page and if you don't have them, they will either disapprove your ad immediately or they may come back later and say, wait a minute, you don't have a terms and conditions on your page, you don't have a privacy policy on your page, and you don't have an earnings disclosure on your page. So these are important things to make sure and have links to. And so these probably go off open up in a new tab. Yep. So we've got a privacy policy here that probably has all these combined into one. Yeah. Disclosure terms and privacy. And so this just kind of has, you know, basic things on. So this is kind of your legal language that you need to have on for Facebook. They want to know that you're disclosing to your customers, your potential customers, what your privacy policies are for your page, what you're, if you're making any sort of earnings claim that what the disclosure is and that earnings disclosure should be something like, hey, these are my results. You may not make any money at all. And let's actually see, see what we've got in here. Intellectual property. Notice your communications disclaimers. Earnings disclaimer. So here we go. And this is going to be a lot of legalese talks about affiliates. These sites may use affiliate links. And again, this is for her blog. This is probably for the sites in general. But like this one here, all testimonials are provided by individuals based on their personal experience. You know, we don't verify the accuracy or the truthfulness of these testimonies. And they're not intended to represent average results or guaranteed the same or similar results. That's the big key is Facebook needs to know that you're telling people that, hey, you may not get any results at all. Just because I'm telling you there's a way to make money online does not mean that you're actually going to make money online. Okay, so that was a lot. But hopefully that gives you A little bit of an idea of the things that we want to build into our own. So we're going to leave some of these up. In fact, I'm going to see if I can pull this out into a separate tab and minimize this down, and minimize this one down for. For now. And let's see if we can close that one out. Close that one out. And then I want to see if we can get these all. Oh, these all back on one page so we can reference through them. Okay, cool. Awesome. So now let me see if I can get my clickfunnels back up. Okay, so now, any other questions before we kind of kick into the next section, which is let's actually start building out a live webinar registration page and get it connected over to Zoom. And we'll actually go through and create a webinar in Zoom. If you're not familiar with that, at least walk through that setting one up. It's super, super simple with Zoom. And then getting connected is super simple as well. So. But any questions before we kind of get kicked off into that? If not, we'll, we'll fire away. I'll give you all just a second here. And sorry, I'm trying to drink water as we go here, so I'm trying to stay hydrated. Last. We did our session last Saturday. The following Sunday morning, I ended up with a kidney stone and was in the emergency room for a few hours. So a little brutal. So this. I've been having lots and lots and lots of water this week. Luckily, it has passed and I haven't had any more pain since. But Sunday was a very long, very painful day. So. But we're back to feeling great. And so it doesn't look like we've got any questions at the moment. So let's go ahead and jump in. We're gonna go ahead and there's a couple ways we could attack this. We could get kicked off by going straight into Zoom and create our live webinar. We're gonna want to schedule know, hey, when do we want to run this thing and go ahead and get it scheduled? The other way is go ahead and create your registration page, get the, get the meat of it built out, and then go back and do the integration later. And that's what we're going to do. We're going to go ahead and focus on building out the page because the webinar, creating the webinar piece is super simple. So we'll go through that once we have the page build out. So let's go Ahead and click add new. I'm a big fan of the classic funnel builder. I just create a new funnel straight from the classic. But we could go into the cookbook process and pick out and say, we want a live webinar registration page. And the benefits of doing this way is you get pages that were already designed and each page is kind of already matched up to what we want it to be. And so you can go either direction. Just, you know, if we were to take a quick look at the cookbook, you know, you can actually go through and pick, you know, hey, I want to type a funnel. I want to create an event, and it's a webinar funnel. And let's see. So we can click through this and it should bring us in and show us a few examples of different webinar funnels. So we've got a Ripplen live webinar funnel here we can look at. So this one is a foodie. This might be a little bit more in line. It doesn't say whether this one is a live or an auto webinar. This one's a live webinar funnel. Some of these, I'm assuming, are auto webinars, which. That's one thing to be aware of when you're dealing with clickfunnels is that the functionality of a live webinar page is different than the functionality of an auto webinar page. So you need to make sure you start with the right type of templates in order for your functionality to exist. Autowebinars have what we call an offer time included on the replay pages. So you can see how. When did somebody actually see the offer or did they see the offer at all? And then you can actually send emails based on that. Okay, so they. They landed on the page or really on the broadcast room? They were on the broadcast room. They saw the offer. They. Because they were on the page long enough. And so I want to be able to send them, but. And then. So ClickFunnels has an event called Saw Offer, but didn't purchase. And so then we'd be able to send them an email based on the fact that they landed on our broadcast room, which is kind of our first presentation page. They landed on the broadcast room. They stayed on the page long enough to see the offer, but they didn't turn around and buy our product. They didn't make a purchase. And so now I'm sending them an email that says, hey, I noticed you watched the webinar. Is there something else that I can answer for you? So that you can maybe get them back to a replay or to a separate Q and a video or to a separate, maybe a PDF transcript page or something like that to get them to hopefully entice, come back and buy. But those things don't exist on the live webinar because the live webinars are going to happen off of clickfunnels, so we don't have a way to track that. So they don't have the exact same functionality. So. And I'm not sure if all of these are actually live webinars or if some of these, I'm guessing, are the actual auto webinars. And so, but we've got some, you know, we've got some free ones that come out of the box with clickfunnels here. We also got some paid ones that you can purchase with clickfunnels. And you can see we've got an online course live webinar. We've got womanpreneur live, so that might be an interesting one. So $300 package there. I've not used it, so I can't say for sure whether that's totally worth it, but definitely would fit. If you're looking to invest, we could probably actually go and look at this one and see. Should be able to get some screenshots and see what we're looking at. The Fitment Live webinar funnel you've been waiting for. Let's see if we've got any actual screenshots of this. So, yeah, so we can kind of see. Yeah, there's, you know, it's not too bad. It's. It's actually probably pretty much in line with what we would want to, what we'd want to build out. You know, it's. It's definitely got some, a little bit more feminine appeal. You know, it's got the pink button, it's a little bit of a teal banner. We've got our secret 1, 2 and 3 here with some different icons. It's got a picture of a woman on it and some text here, some texture, but it's not, wouldn't necessarily be overly feminine if we were to maybe change out this pink button with a little bit different color. That would tone it down a little bit. So it might work for a cross audience. It's got some creative sensibilities, but it's not overpowering. Like, hey, this is all about women. And then if you were to take out the woman in the pink top again and put a picture of somebody else in there, or not even use this section at all. And maybe get rid of this. I like that. We are limited to 100 webinar attendees. Once these spots are gone, registration will close. That's not usually the case, but you know, that's, that's something that at least putting that urgency scarcity is a good thing. So. And I might get rid of this and let you know sometimes this can be good. But this might be a section that like this one is. It's further down the page so it's not a key focus, it's not above the fold. But we've got our date, we've got our time, we've got a headline. 10 secrets, 10 secret steps to improve your life and achieve your goals. Not super strong, but that's okay. We're going to create our own. But yeah, I do kind of like this. So I'm actually going to keep that pulled up as an example. Let's see if I can actually, I'm going to open that as a separate tab. So we'll kind of keep that up for reference. And then it looks like we've got our confirmation page here. Okay, great, you're booked. Basic confirmation page looks pretty good. Tells you when the webinar is going to start. Gives you a little add to calendar option. And then this one actually has an SLO built into it. So this is, yeah, low ticket offer here and actually talks about school. This is an example, a good example of that. Wait, before you show up, you might want this, you know, $7 product that's gonna again solve a complementary problem, but it's not gonna completely scratch the edge for why they showed up. And so sometimes that can be a little bit difficult to come up with depending on the audience. If you don't have, if your audience isn't market aware enough to know that there are multiple solutions that are needed, then it can be kind of hard to come up with that offer. But you can definitely do it. And I believe that Liz has done this. I believe she has like a six figure course hero SLO that leads into her create a KAPOW course. And then Dan Henry, honestly is the best one that I've seen because it is a very, very complimentary product. But it does not take away from the purchase and the conversion on the actual webinar or getting people to show up for that. So this has got an SLO and then we've got an indoctrination sequence page. So it looks like you can send out emails of like hey, and these are always also good things. You can build up pages where You've got, hey, this is, you know, thanks for signing up. Send them an email, you know, the next day or same that day, maybe a few hours later. Hey, I noticed that you signed up for the webinar. It's going to be kicking off on such and such a day. But before you get started, I'd love for you to check out this video that's going to give you a little bit more reason why you should show up. So indoctrination page could probably use multiple disease multiples of these if you wanted to, maybe even to kind of prelude to the secrets a little bit more and again agitate a little bit more of the pain point there. And then we've got a pretty decent looking order form, pretty basic, you know, it looks like a two step order form. Got your trust seals and everything else on it. And then we've got our, you know, product name and guarantee seal and all that. So yeah, and then you know, footer, it's got your product name, email, call, phone number and then confirmation page. So pretty basic. And then we've got a replay page here and then we can, you know, we'll want to build one of these out obviously with a link back to our order form from that. So a buy button, big old buy button on the replay page that I generally will put in as a delayed feature so it doesn't show up right away so that the person can actually watch the video without being without that feeling that oh, there's an offer coming. They, you know, if they didn't attend the live webinar then they can watch the replay without feeling like oh, there's a big old offer. What I also like to do, and this is something we can jump into as I like to on my replay pages, keep track of stuff if somebody has already seen the replay. You can do this within the same browsing within the same browser. So they come back in that same browser. I can actually say oh, they've already been here, they've already seen the button and so I want to show them the button again right away if they come back. So they've been and they've watched the offer but maybe they didn't buy. Well, maybe they come back the next time when I send them back to the back to the second replay that has controls. And maybe on that one I want to show them the button right away so that they can go in and they can buy right away without having to watch through to a specific point in the video. Lots of cool things we can do. I don't think that we'll get into that piece today, but we will definitely cover that when we get into the customizations and some of the cool stuff that we can do with a little bit of custom JavaScript. We'll definitely cover that as well. We've done that with great effect on the Funnel Scripts webinar to be able to, when we did a live launch of that, to convert it into a, we'll call, say air quote lifetime product. It's not a lifetime access, but we hate to use the word lifetime in marketing because some people like to sue people when, you know, 40 years later your product's not still available because, you know, of whatever somebody says, oh, it was available lifetime. Oh, that's why I put the air quotes around that. We call it the unlimited Funnel Scripts Unlimited, which is a one time payment. You get unlimited access to Funnel Scripts forever. And we use that on that live launch of that. With the. The replay pages, they basically bring the buttons in on a delay to the point of the offer in the video and actually attach it to the video playing itself, not to the time on page. And so when they watch to a specific point in the video, the offer would display, the buy button would display, and then the next time they come back to that same page, the offer button would pop right away. So that if they were coming back, they had decided, yes, I want to buy. I know that buy button was there on that page. I need to go back to that page. They don't actually have to watch 90 more minutes of video before they get the buy button again. So we'll go through and show how to set that all up. So yeah, so I like this. This is kind of what we'll be building out and I do like this. So we're actually going to kind of build some of this out from scratch. We could just buy this $297 course and go to it and just embed it right off the bat. But I think we'll try and build some of this out. And Richard has a quick question. Which converts better the slo thank you page, Webinar thank you or combo page? Well, the SLO thank you page is going to be a combo page just like this one is. I would always make that be a combo page you could do where it's just an offer and then no thanks, I'm not interested. And that goes to a. Okay, thank you. You're confirmed. But I would recommend going with a combo page. They say, awesome, your spot is reserved. Just like this is right here. It's a combo page. Awesome. Your spot is reserved. I may, you know, people might completely miss out on this SLO offer, but that's okay. We want them. We want them to show up to the webinar. So I would recommend a combo page. And the webinar, thank you, page doesn't really convert unless you're looking at conversion and being actually getting people to show up. But since they've already registered, they've converted at that point, the SLO can be tough to do. Again, the SLO is completely based. Whether you can pull that one off is completely based on whether you're in an. You've got an audience and a product that you're actually. Your core product that you're selling has something that can be peeled off of it, that is complementary but doesn't detract from your core offer, is not a component of your core offer that someone is going to feel like, oh, this is all I need to get going again. I can't think of a better example that I have seen other than Dan Henry's, which was the Pixel Hero, which may have honestly been a $7 product. It may have been. I feel like it was a $27 product. I could probably go back and find it, but that was basically, hey, I'm going to show you, you know, you get, I don't know, two hours worth of video or a PDF of complete instruction sheet on how to actually install and set up your Pixel and how to do things like custom conversions and stuff like that. That's all it was. People still know, okay, great, I've set up my Pixel, but I still need to learn how to do Facebook ads. And that was the whole point of them registering. The first place was Facebook ads. So anybody that's going to run Facebook ads, anybody that uses Facebook is going to need to know how to do their Pixel. But just because you've learned how to set up your Pixel doesn't mean you also know how to run Facebook ads. So you still need the bigger solution, you still need the Facebook ads course to show you how to do that. So that's why that's such a perfect slo. It's because, yes, anybody that's in the audience of wanting to learn how to run Facebook ads is also going to know how to do a Pixel. They're going to need to know how to do that. And so they might be interested in buying that thing and they might be interested in getting that going today before they register for the, you know, while they wait on the live webinar. To show up or while they wait on, you know, the. However you set up your auto webinar, it might be, you know, you run it once at once a day at, you know, 8:00pm or every hour, and they're waiting for that. But, hey, I can consume this thing right now while I wait. So that's the one that's kind of the most perfect example I've seen for that. So that's one where it can convert. But if the only thing you have to offer is just a light version of what you're offering in the webinar, then I would not recommend doing that because it will take away, it will cannibalize. The people that bought will buy on your webinar because if they bought, if they came in and they see the slo and they buy that and then they still go and watch your core offer and they haven't yet consumed your SLO product and they think they're the same thing. They think they're related or they think they might have some of the same content, then they might say, you know, yeah, I think the, I think this one might, might be enough to get me going. I'm not going to buy the bigger package because I've got the smaller thing that was only 27 bucks and they may not know any better yet. So if you can come up with a package where it's like, hey, you're going to need this thing, or if this audience also needs this other solution and there's a big enough distinction, then that can convert very, very well. And it will help liquidate that ad cost, which is huge because then you're starting with a level playing field and you can build up from there versus I've, you know, before I ever even make my presentation, I'm already in the hole. So. So, yeah, so hopefully that helps a little bit. Okay, so we're going to keep this tab open because I like some of the features of this. And so this is good. So we'll kind of keep that kind of there. That's kind of similar to what we're looking at for a registration form. So let's jump in. We're going to kind of skip past this. We're going to go back and let's just get back to our basic funnels and we're going to click add new and we're just going to go with the old classic funnel builder and we're going to host a webinar and it's going to be a live webinar and we're going to Call this Yoga Funnel Secrets Live. And I'm going to put this in the demo actually I'm going to put this in see if program so that we can remember to share this out. So once we build this out, everybody's gonna get copies of these share funnels when we build these out. And especially, excuse me, especially as we layer onto them because we're gonna add in some of that custom functionality into these pages. That's kind of the benefit of doing this right is that we can build in some of these cool features that don't exist out of the box. And as we walk through and figure out how to build them out, we're gonna build them into these share funnels so that you guys have those to to jump off on from your own funnels. And so we're going to share this into the CFcode lab group tag so we can find it easily later. And we're going to click Build funnel. And so what we get when we've got a live webinar registration, which is what we picked, we get a webinar registration page and we get a webinar confirmation page. We don't need broadcast room page which would normally come in an auto webinar. We're gonna want to add a webinar replay page because we want to have a replay in this funnel later. But the first thing we need to do is get people onto the live webinar. So that's why it comes just pre built with these basic things. And so let's kind of scan through these and see if there's any that kind of jump out that are similar to what we saw over here. Because I do like this kind of layout. So honestly if I were looking to do this myself, I'd probably drop the 300 bucks and just buy this template and go from there. And then you can obviously tweak and customize from there all you want. So let's see what we've got in kind of that one column structure. I don't see a lot that jumps out that way. This might be the closest. Yeah, because this is kind of that centered kind of one column straight down. Then we got our three column block here. And so let's see any that super jump out. Maybe this one. It's kind of that got that one column. Let's do a little quick preview of this. This probably has our three secrets. Okay, so this is, yeah, this is kind of similar. The structure wise is similar to what we need. The difference is that we've got an email field right on This, I never recommend this because, you know, it's simple. It's one step. You don't have the pop up, but it also doesn't get that little micro commitment. So I always recommend putting the email field of the pop up, actually having the form to actually submit, but this at least gives us the structure to build from. So let's go ahead and pick this one, and that'll give us our structure. The other option is you can just totally start from scratch. And so, in fact, we might run through this in reality quickly and then do another where we just start from scratch and build out the sections and look at what we need here. Because that's the other thing that is kind of nice is knowing that, hey, figuring out from a design perspective, how is this thing laid out? You know, do we have different sections in here? Do we have rows? How are these rows structured? And being able to look at somebody's design and pick these things up. And I know Katherine goes through a ton of this in her design hacking course, and I definitely recommend that, you know, going through that to kind of figure out how these things are crafted. But we can kind of run through some of that as well. And so. But let's just take a look at this. We're into. I'm not quite sure what happened to our. Oh, this is just our preview page. Okay, so we can close that out and then let's actually open this up in our editor. So. And we'll just take a quick look at how this is actually structured and laid out. And then I think it probably makes sense to actually do this from a complete blank slate and lay out just the sections of what we want. So we got a webinar registration page opened up here in the editor, and we kind of see that this top, this top kind of big section with the background here, this is a section. So we can see the green border around this. So this is one section. And then we scroll down, we've got another section. And this section can have its own background. And that's kind of the benefit of using these sections is you can apply a full page background to a section, but rows within that section are never gonna be full width. You can make them be full width with some custom CSS and all kinds of other things, but if you can avoid that with your basic structure, then that's a great thing. So these rows, you can put a custom background on the row, but it's not going to stretch to the full width of the page. But the section, you can make it full width. And so that's the benefit of using a section versus just saying, well, I'm going to have one section on my page and I'm going to add a bunch of rows into it. And so that's kind of what we're looking at here. So we've got a different section, it's again full width and we can set a different background color on it, kind of separate things out. We've got again another section here. And notice we've got this background image on this section again, so we can apply a separate background image on this section. And then we've got in that we've got our two section row, kind of got the about. And then we've got this here. And then here we've got again another section and we've got a little bit of a very subtle background, but it gives it just enough texture. We can just barely see the make out of somebody's back here with a little tank top on. And then we've got the fitness secrets you'll learn from this webinar. Again, row here, a couple elements in it. And then we've got our three column block. So we're gonna build something like this. And then we've got our button this. And this totally is done wrong. I don't know why this is done this way. This button goes to the next page in the funnel, which is not accurate. This button also will never actually submit to the page. So whoever built this template out, I didn't really understand how Click Funnels works because just because you have an email field here on the form, this button, if we look at this button, it is not set to submit. The form is actually set to. Yeah. And notice it even says this does not submit your form. So this registration will never actually be registered. All it does is send them to the confirmation page. So they never actually got registered for the page. So we need it to be submit order, submit form. And then that will actually submit. Now this one down below, we don't want it to go to the next page in the funnel. We want it to scroll back to the top. So it needs to scroll to this section. So that's just a quick thing that I would change as well. This one should not go to the next step in the funnel and it should not submit the form because there's no email field here. This again is why it's good to use the, the pop up because then we have a single place where they're actually filling out their details and it's. And when they click the button it doesn't matter how many times we have the button on the page, they always go to the same spot. They go to the pop up to fill in their details and submit. And then you have one submit button and one email form on the page. You should always only have a single form on your page because quick funnels won't work properly otherwise. But this one, if you're going to have your form at the top, you need to scroll this to the top so that they can fill out that form. So we're going to select a section of row and it's probably this top section. I like to name these things. Here's another little trick that you can use that you can find these things easily is actually go into Sorry, and I probably did that a little bit quick. You click on the gears for your settings and then go to the little hashtag icon from Get CSS Info. Then you can set the title of these things and the title will then be displayed in all of your menus everywhere. So you can identify which section this is. So I want to, I. You know, that's one of the first things that I like to do when I'm going through these things and building up funnels is actually identify my different key components so that I can find them easily. And then I also want to get into the JavaScript and the custom CSS sections modules here. In a few weeks I use those same things to actually write my code so that I can tag on to those things easily. So we can call this something like top section and click update. And now if we go in back into this button and we click this and we go to set action and we go to select our section. Now we'll see it's top section. So you notice I selected a section. It wasn't even the right one because it was just called section. Here's another section. Here's another section clone. So we can't identify what these actually are. But because I renamed it to top section, then I know exactly which one it is. So now if I save this page and then I do a preview. Now if I were to scroll down to the bottom and click Registered Webinar. Now, now I can click that and it will scroll me back to the top to fill in my email address. And then this button should now be a submit form. So if you can see it just barely down in the bottom of the browser, the end of the URL there that's highlighted at the very bottom says hashtag submit form. That means it's actually going to Take this email field and submit that. So they'll actually get registered. So that's all functional now. So. But that's kind of the structure. So that's, that's one of the things we want to look at is how things are structured. And so let's, let's skip out of this and then let's go back and actually build out a blank one. And actually let's just create a variation of this. And we're gonna create it from a new template. We're created from template that way we just have one funnel build out. And if we scroll down here, it's gonna give us webinar registration pages is our template type. And it doesn't look like we don't have one that's actually set as. Yeah, we don't actually have one that's set as blank for our webinar registration. So that's okay. What we're gonna do is we're gonna, we're gonna wipe everything out. So let's just pick that same template. Actually, let's, let's go back. We're create a variation. Create from template. I should. Let's close this again. Do it one more time. We'll just create it from the exact same template that's actually already fixed. And then we're gonna delete everything. So we'll create a duplicate page from webinar registration. And then this one we're gonna go ahead and open up. And it's gonna load. And then let's go ahead. We're just gonna delete everything out of here. So I'm gonna delete this section. I'm gonna delete this section. Delete this section. Delete. And I actually at one point. And so now we're back to a completely blank template. We have nothing in here. So we have to start with adding a new section. And so we've got our page open here. And I'm just gonna pull this off into a separate tab and I'll pull it off screen and then I'm gonna pull it back. So we've got this here. So we can see up at the top. We've got this kind of separated. It's got just a white background background and it's got a button and it's got a logo that is. That is probably its own section. We want to set that into its own section. It's got a two column row in it. Then we've got this full background image that's going to be its own section. And then we've got this thing here where it kind of overlaps and that is going to be, we can do that. And click. Funnels are going to take a little, little bit actually the mail fix this. By now we're going to use what's called negative top margin to pull this box up from one section into the next. And so we're going to put this thing in its own section. And then we got this, what you'll learn in this webinar. And then the three secrets, those can all be one section. And we'll just use a one column row and then a three column row. And then this here again, it's got a full page width background image. So that's going to be its own section. And then this here again is just all white background. So that's its own section. And then we've got a footer, you know, looks like a, just a black footer down at the bottom. So that would be its own section. So we've got 1, 2, 3, 4, 5, 6, 7 sections that we need to add. And so I kind of look at these things when I'm looking at structure. If you're looking at kind of funnel hacking and you're going into, you're. I want to build something similar to this. I'm going to use my own images, I'm going to use my own fonts and I'm going to use maybe my own colors. But I want to make, want to make it somewhat similar to this. I like the structure of this. I'm going to make it say my own things. We're not stealing, we're not copying. But we're, we're kind of, we're, we're taking the best features of something and we're using them in our own. Then we kind of want to walk through and see. Okay, so how this, how does this build out? We kind of want to have some of these same things. We might drop off this thing at the bottom. But let's say if we wanted to rebuild this exactly as it is, we would need seven sections and then we would build up from there. So let's bounce back in now. So we're gonna add a new section, the top one, it's gonna be a full width section and it's gonna have a two column row because we had that, we had the logo and the button. So let's go ahead and do a two column row. So now we've got that one built out and then we want to add another section and that's also gonna be a full width. And if we go back and look at that one. That was this one here. This gives. Gives us a. Gives us a background image. But we've got just a single column here. For a couple of headlines, we had a couple of. Couple of rows or a single row with a couple of elements in it. So let's go ahead and. Let me. Let me actually minimize this down here. Okay, so now we're gonna bounce back to this. So we're just gonna add just a single row, a single column here to that one. So we've got that. Now let's go ahead and build another section, and then we'll go back and kind of start structuring these things out. And then this is. This is how I kind of like to build through things. That kind of shows you that, hey, I can build out the structure of my page first, and I kind of know how everything is going to be built. And then from there, you start layering in your pieces, and then things come together pretty quickly. It's kind of like having Lego blocks. You know, you kind of get an idea of how you want things to be put together, and then you lay out, okay, which blocks do I need? And then how do I stack them? And once, you know, and have kind of that plan for how things go together, then the last piece is like, okay, now I'm going to tweak, and I'm going to color, and I'm going to paint. I'm going to do whatever to make things aesthetically look the way I want to. But once you get the stuff, structure there, it's kind of that foundation, right? We talk about needing to have a foundation for what it is you're building. So once you have that foundation built out, that structure built out, it's kind of like framing a house. You know, once you, you know, once you have a plan for it and you get the foundation laid, you can put the walls up pretty quickly. I've seen houses come together. The shell of a house come together in a day or two days. In fact, there's some people that sell kits for building your own house. You know, if you're going to build a log cabinet or something like that where they'll ship you all the components. And as long as you have a level pad to put the frame on, they've got instructions for how you can use three or four people and put together the shell of a house in a day. But it's because, you know, the kind of the map you've laid out in advance. What's my structure going to look like? How am I Going to build the wall. So in this case, okay, I've got a section. I've got a two column row. I've got another section. This has just got a couple of. Could use different rows here sometimes. That's kind of nice. Or just use a couple of headlines within one row. I've got another section here and it's all one column rows. I've got another section here where I've got a one column row and then I've got a three column row. So we kind of map out that structure in advance. So we're just gonna. Now we just got to go through and kind of build that scaffolding. And so let's see. So we. Which one are we building out here? So we've got our. This is our image background with our headline. Right? So we've got our image background headline. And then we've got this section that is going to be all one column rows. And so we're gonna build out again. We're just gonna add a new row. And in this one we can see we've got this kind of border around this thing and it pops a little bit. So what we're gonna want to do with that one is. And I'm not sure how they structured this, honestly. We'd have to go and play around a little bit to get these little wrapping banners off the tops. But this might actually be a three column row with where these are on the edges and then this thing is in the center with its own. So these are. It's probably done with images in here somehow so that we're not gonna worry too much about getting this effect. It's nice, but we're just gonna worry about getting this overall just pull this thing up and have it overlap. So we're just gonna use a one column row. In essence. In reality, this is probably actually a three column row. But we're just gonna build it as a one column row. So we added our one column row in here and then we've got a new section. Sorry, sorry, Richard. Yeah, let me. Let me pull this microphone. Richard says the audio is coming in and out. Is everybody else kind of noticing that same thing? I'm not sure why it's doing that, but we'll pull this microphone closer. How's that? Is that a little bit better? Dan had mentioned the same thing last week. I wasn't quite sure what was causing it, but hopefully, hopefully this is okay. Perfect. Richard says perfect. So good deal. I repositioned my microphone here so you got. You may see it in Screen now. Oh, you actually don't. I can see my own face and it's not there. So cool. So yeah, definitely. Let me know if that changes. But we'll just kind of leave that centered straight in front of me. So now we've got this. So we want to build up this section here. And so we've got this section of the block. What you'll learn in this webinar. So let's bounce back in. So now we need to create another section and this one again, it's gonna be full width. And in this one we actually have two different rows. We have a one column row because we're gonna build out this first headline here. So this row is gonna have a couple of things in it and it's got a, you know, looks like it's got a headline and then another block of text below it. They're both one column. And actually this is actually probably a three column with. You could do a divider in here and kind of space those things out. And you could probably hide those so they're not visible on mobile. We're not gonna worry too much about that. It's a nice visual effect, but we can figure that piece out later. But let's just make this a one column row. And then we've got a three column row below that. So now we're gonna add a new row and we're gonna do a three column row below that. So now we've got our three column row and then we've got this other block here with another little. With our urgency and scarcity. So that's a new section. So let's bounce into that. And then we're gonna create a new section and we're do full width. And then we're gonna add a one column row into that. And I'm not gonna worry about building out this section at the bottom, but we will put a footer on there. So let's go ahead and add one more section. So we're gonna have six total sections here, if I remember correct. So we'll hit full width. And then we're gonna add. Let's see. Yeah, we're gonna keep the footer super simple. So we'll just do a one column and it's just gonna have everything in one block at the bottom. And so we'll do that. And now I'm gonna actually go back and I'm gonna. I'm going to name some of these things so they're easier to identify as we're looking through them. So we're Gonna call this, you know, header section. And then we'll call this. We're gonna call this the hero section. And I like that because it's got kind of that top, that kind of top, you know, big, big background hero image. This is our hook. Or maybe we'll just call it hook section. I kind of like that better, actually. So we'll call this hook section. Hit my caps lock. There we go. So we're update that. And then we'll call this registration block. We'll call this details block, Details section. There we go. And then this one is going to be our what you'll learn section. Just call this learn section. And then we've got. Here, we've got. This is going to be our. Our urgency section. So we've got that. And then this is going to be our footer. And so we'll just call this one footer section. Okay, so now we are looking good there. So now we've got kind of our main components built out, right? So we've got our sections. We're going to change, you know, top paddings, margins, and all that fun stuff. We're gonna go and we're gonna find some images that might be good for a background here, and we're gonna start building some of these things out. So the first thing we want to do is if we've got. We haven't. We haven't built out a logo for this, so we're not gonna worry too much about this. But I'm gonna click image here and let's see if I can actually find. Let's just. Let's see if we've got logo. I'm just gonna use. And we're gonna make this. The. I'm gonna make that. We're just gonna add in the CFCodelab logo there. And we're gonna make this top section. We're gonna make this one actually. The background is gonna be white. And so let's go ahead and set a background color on that actually. And if we. Let's do this first by setting the background color on the page. And then we probably don't even need to do that. So the background color out of the box on pages. I don't know why ClickFunnels does this, but it's this muted gray and it's. It's really kind of an odd gray color. We just want it to be plain old white. So. So we're gonna set that. And now we don't even need to worry about setting that background color on this section. We just need to be aware that if we change the background color of the page later, that we're gonna need and we want this top one to be white, we'll have to set a background color on the section, so you have that option. So now all the sections, if they're transparent, we'll pick up that white, they'll just see through. But if we need to change one specifically, then we'll set, we can set a separate background, either separate background image or separate background color on each of the styles sections as well. And so obviously this logo is way too big and we've got too much padding, but we also want to add a button here, so let's go ahead and at least get the structure. So we'll put a button there and then let's again go and take a look. Okay, so we've got a logo, we've got a button. Okay, cool. And now we've got, in this one, we're not gonna worry about the image just yet, but we've got a couple of headlines. So we've got a sub headline and a headline here. So let's go ahead and add a new element. I'm going to click sub headline. The only difference, just so you're aware, the only difference in clickfunnels between a headline, a sub headline, a paragraph is the default font size that's set. They're all the exact same element, just copied several times in the code, and then they have a different default font size. Other than that, there's no difference in those elements. So it doesn't matter which one you use. They all have the same settings, they all get tagged the same in the code. They are all have the class of el headline. And we'll go into more of that when we look at custom CSS and the custom JavaScript so that you know how to select those things. But they all are exactly the same with the exception of the default font size. But they can all be changed. So if you accidentally pick a headline and say, oh, that's too big, I didn't want a headline, I want a sub headline. Doesn't matter. Sometimes it saves you a little bit of time by picking one that starts out smaller and it also starts out with a different set of text, that's all there is to it. They are all exactly the same element under the guts, so just be aware of that. But. So we inserted a sub headline that's kind of our top. And then we want to insert a. We'll use a headline element a little bit bigger text and we'll insert that. So we can kind of see that that gives us this effect here. We've got. This one has. Let's see if I can actually zoom in on this a little bit. Oh, no. Oh, there we go. So we've got, you know, secrets revealed. And then we've got this headline down below that. So. And so we've kind of got that effect there. Okay, cool. And then the next one is. Is our registration block. Right. And so we. This one has got a little headline in it. Another headline, Another headline. So we've got three headlines in there. So let's go ahead and add those in. So we've got probably a sub headline. And then we'll add another one. And then we'll use a headline for this one. And then we've got another sub headline. Okay. And then we've got a countdown timer. And so let's add that countdown timer in there. So we'll go down and we'll just pick a countdown timer. And then we've got a big old button. So now we've got a button in place. And so let's go ahead and. We'll just put in some basic text here, hook lead in dot, dot, dot. And then just so we kind of have an idea when we go back and look at this, what we need to put in place. We're gonna call this a super strong and sexy hook headline. And then we're going to say for this one, this is kind of our live webinar happening on. So we can even put that Live where Live web class begins then? Or yeah, this one has a date. Live webinar class begins on. And then this one is the date. So we can put the date. So let's just, let's pick. Next Saturday is the 10th, I think. So we'll do August 10, 2019, And we'll say at 7pm Eastern. This is one thing to be aware of. And you guys may have noticed this when you're looking at registering for different webinars, that if you put in just, and this is maybe just me from being a developer and having such a pain in the butt time with daylight savings time, all that stuff going back and forth and it switches and dates are different depending on what time of the year it is and all that. But a lot of people, the general public does not know that there's a difference between edt, which is Eastern Daylight Time, and est, which is Eastern Standard Time. Most people, if you put est, they think it just means Eastern. But in reality EDT and EST both exist. All the time and depending on which part of the world you're in, you know, so for example, mountain time, there are some states like Arizona that is in Mountain time. They are in the mountain time zone, but part of the year they're in Pacific Standard Time, part of the year they're in Mountain standard time. So they, they switch time zones or they equate themselves with different time zones so they don't switch. But for the rest of the mountain time zone that does observe Daylight saving Time, it's, it's hard to keep track of. So I like to say because most people don't, they just want to know when does it happen in my time zone? So they just want to know is it mountain time, Eastern time, you know, Australian time, you know, now when you get worldwide time. So it's always best if you can define like a well known time zone and just say Eastern time. If you put it in est, that is actually not necessarily true. If you're in daylight savings time and you put establishment for that time, then it can be confusing to some people, especially international people that may not be recognizing daylight savings time. If they were to go and look up what's EST for this date, Google return them the Eastern Standard Time for that date. It doesn't look and say oh, it's they mean what they really want to know is Eastern time. No, if you ask specifically for Eastern Standard Time, that may be an hour off from what you expect. So I always like to just put Eastern so or ET for just Eastern time if you need to keep it short. But yeah, that's just something to think about when you're thinking of times. EDT and EST are two separate things and they're in est. Most people think EST stands for Eastern. It does not. It stands for Eastern Standard Time. So just something to be aware of. Sorry, that's my little rant on time zones because they're a pain in the butt when you're programming. Okay, so we've got that build out and then we've got our timer and so let's set our timer. Now we're going to count down to that August 10th date. So we're going to say 08, 10. Oh, mess that one up. 20, 19. And we're going to pick our time here and that is going to be 7pm and notice it's EST here. So even though I believe we are in daylight time, it set as EST here. I think this actually calculates for Eastern time. But again, just another example of where these things don't mean the same thing. So we've got that set now and then our button and then we can, you know, set our button up here. And we probably want that to say something like reserve. Your spot now reserve your spot, not reserver. I like to make these big and chunky. So we're gonna bump that text size up kinda like that. Cool. Okay, we're looking good so far. We can even go in. If we wanted to pick out a different look and feel for the countdown, we could do that through themes. We've got all kinds of different options here. I think we'll just stick with what we have so far. We can always go back and play with this later. But we're just kind of getting the structure built out. So we're looking pretty good. So we've got our hook lead in. Let's go ahead and just apply so we can kind of see this, what this is going to look like a little better. Let's go and apply a background image and then we'll probably go pick a different one. But we can start with some background images here. We can even start with just one of the stock ones built into clickfunnels. We can also do a search. We can do stock. These don't really have any good backgrounds, but we can do a search here. We actually have. Unsplash is actually a pretty good. Pretty good site for searching for images. So if we go and type in yoga and do a search, it will go out and find us all kinds of photos. So we could probably do something like this. We could double click this one and it will actually pull this in and we can click add image. And then we wanna set this to fill width and we could probably even do it at full center parallax and see what that looks like. We're definitely gonna wanna change colors. We'll probably change out the image entirely. But that at least gives us an idea that this is our. This is our spot that we want to. That we're going to have the image in. And then same thing down below. I think this was gonna be our. Actually this one was gonna be our other one. So we could probably pick a different image there. And so we're looking good. We're getting our structure built out. And now this one. Let's look again. So we're going to build out what you'll learn in this webinar. So I kind of like that. I don't know what I. Oh, headline. So we'll click headline. And that's pretty universal. Headline works pretty well. And then for these These are going to be our three secrets. So here we've got little icons. You know, if you can find ones that fit for your secrets, that's great. But let's not worry too much about those right now. Let's. Let's just get the headlines. So we're going to do a headline here for this secret number one. And then what we can actually do to speed up the process a little bit is we can actually clone this out and then just drag these over. We've got secret number two, secret number three. And I do kind of like these little dividers in here. We kind of can see this little green that kind of divides this. That gives a little. Little visual. Little something to it. So we can add that. That's just a divider. So if we can go in here and look. If we scroll down, there's actually a divider element. So we can add that in here and we can then click on our settings. It's probably got a ton of margin up at the top. Probably don't need that. So, yeah, that sets it down to zero. Probably do it like 10. There we go. And then you can change the width of it and say, okay, I only really want it to be like 30% and I want it to be center aligned to kind of match up. And then I want it to be. That one was pretty chunky. It was like three pixels. And then I want to set a different color for it. So let's. You know that green is pretty similar to what was on this page here. Yep, pretty darn similar. It's probably, probably exactly the same color, honestly. And then again, we can just clone this and then drag it over here. That way we've already got. All the settings are already set and we've got it going there. And then now we want to add a. Let's add a paragraph and let's go back and look. Yeah, we can see we just kind of got a paragraph of text here. And so that's good. I kind of like that size. Let's kind of bounce out. Is that size good? I might even bump that up just a little bit. It's probably 16 pixels to start. Let's bump that to 18. Okay. I think that looks pretty good. So let's go ahead and clone that. And these, you could probably. You could probably left align them. So I could probably click in here and do left align. Yeah, no, I don't really like that. Let's go ahead and make this center aligned again. Okay, great. And now we're gonna do the same we're just gonna clone this and we're gonna drag and we're gonna drag. And now we've got our blocks laid out. Okay. So we've got our structure here and then our next one is this block here. So we've got a couple of headline. We've got a headline, sub headline and a button. So we are gonna go ahead and add headline and I think we have a sub headline and then add a button. Okay, and then this one, let's go ahead and add a background image. So we remember that we want to swap this out with something down the road. Let's just put this one in as a, as one of the basics and let's do something like this green one here. We're gonna do add image and we're gonna, again we're gonna set it as, we'll set that as full center parallax. So we get a little structure. Again, we're not gonna stick with this, but it gives us our, gives us at least our structure here. And I'm probably gonna actually add like a ton of padding to this one top to kind of make this bigger. So there we go. So we're good there. So we'll kind of get some of the structure. We're kind of starting to see this thing to come together. And then we got rid of this section. But if we wanted to do it, this would just be a two column row with the image on the left side and the with no padding on the bottom so that it bumps up against this section. So you get rid of all the padding on the section and all the padding on the row on the bottom so that it hits the bottom of that. And then you've got on the right column you've got a sub headline, a headline, a paragraph, and then a bullet list. So super easy to build that out. In fact, you know what, let's just build that out just so we can see how that. I would build that real quickly. So we'll add a new section here and it's gonna be a full width section and we're gonna add a new row. I'm probably gonna just hide this here in a minute. Did I add a. I thought I added a new two column. Sometimes if I move the mouse while I'm clicking it, it doesn't stick. So now we're going to build it. Now we're going to add an image, add an image and then we're going to add. Did we have a headline first? We had a sub headline and then have a Headline and we're going to have a paragraph and then we're going to do a bulletin list. Perfect. And then this, I believe this headline was left aligned. This headline was left aligned. This text is left aligned. And so that kind of gives us this structure here. And then if we were to look at images here. Let's see. I have any good ones? I think I probably do here. We could do something like this. We'll just throw that in there. And so we've got that. And then we've got. This one is going to be our footer. And so we're just going to throw in a headline here and we're actually going to make this. So we're going to say copyright. And here's a little bit of a trick. ClickFunnels now accepts emojis and UTF8 characters and things like the copyright symbol and all that. And so you can actually use those if you're on a Mac, it's real easy. If you're on Windows, you can do it as well. I think on Windows, it's like shift Windows key semicolon. It will actually open up what's called the emoji viewer. And I've got. You can actually set this in preferences in Mac to have this show your keyboard preferences on the tab at the top. Are you guys able to see this? Okay. The very top part of my screen. So hopefully you can. Hopefully the video picks this up. Okay. But at the very top here. Okay. Joe says yes. Okay, awesome. So at the very top, I've got this show emoji and symbols. If I click on that, it's actually going to open up a separate little window open up on my other screen. But it looks like this. And this shows me all of my characters. I've got emojis in here. I use this to actually insert emojis into my email subject lines in click funnels. I can just go in here. And what happens is wherever your cursor is blinking at, if you double click on one of these things, it will insert it into that spot. So if you want to put things like the copyright symbol, then you can actually go to letter like symbols and copyright is right there. So I insert copyright and now my copyright symbol is inserted right there. And that's how you can get these things into real quickly and easily without having to know the special, you know, key combination you have to press to get the copyright symbol. You can get, you know, you've got all kinds of the tm is there all of those. What are the buttons on Windows, Richard asked. That's a great question. I'll have to look up specifically, but I think. I think it might be Shift Windows and Semicolon on Windows should open up a similar keyboard viewer. If. And if that's not it, then I'll have to look up. I had to look it up for once. I don't use Windows myself, but somebody else had Windows and they were trying to do it. And I'm pretty sure it was something to do with Semicolon. It was the Windows key and Semicolon. I think a shift or control might have been involved. Yeah. And Jeremy says it depends on what version of Windows you're running. That's absolutely true. I think this was for the, like windows, you know, 12 or 13. What. Heck, I don't even know what versions of Windows are anymore. But I think it was one of the later versions of Windows that actually includes this. So. So, yeah, so this is a great little tool if you wanted to use instead of saying so, you could in here. And then it kind of. It always stays static. It stays on top of everything. So a lot of times I will have it on a different. Oh, I've got a little. Cancel that. Okay. So I've got a little. Sometimes I've got three monitors set up, so I'll drag it over to another monitor, something like that. But you can actually go in and, you know, say, I wanted to put that copyright there in my cursor. Then I could double click and it'll put it there. And then I could go in here and get rid of my copyright and just say copyright, you know, use the copyright symbol 2019. That's well recognized as well. I kind of prefer to use the word copyright. I am not a lawyer. I don't even pretend to play one on tv. But my understanding is basically as soon as you write something, it is copyrighted as of that date. So it's not as critical to put that in there. But it is kind of nice and gives a little bit of. A little bit of something to it to say, hey, I'm actually trying to protect this thing and I intend to enforce my copyright. There is no legal requirements to go and register some copyright in order to say, this is a copyrighted work. If you can show that, hey, I was the first one that wrote this, it was written on this date, somebody else took and copied that exact same thing, then you will. You will win that copyright debate. So copyright 2019. And then we could put in something. And a lot of times you might even do this as Like a two column row. I'm going to get rid of this keyboard viewer. We'll throw this over here. You could do, you know, a two column row and put like copyright over here. You could put your product name, you could do your footer in a bunch of different ways. But I'm just gonna put some extra spaces. In fact, I like to do, I like to say all rights reserved and don't take me for legal advice on this. This is just what I do. Served. And then you could do, you know, another row down below that or another headline down below that and use that to do nav elements. Or you could do a navigation, an actual navigation element. I just kind of like to use, you know, use. We'll even just do it as a paragraph so the font's already the right size. And do something like terms and conditions and then space, sometimes a couple extra spaces and do like a pipe and a couple spaces and then privacy policy. Space, space. Do it slow because if you double space sometimes that'll add a period on Mac and then income disclosure. And then these you can each individually turn into links. So just click link and that's great. And then we could go back and put those links in later, but at least lets us know that that's that we want these to be links. I want to close this out and I want to click back on this now created as a link. Cool. And I keep forgetting to close it out. And now we're going to link it again. Okay, cool. So now we've got these things. So we got our links there. And obviously we're gonna make this much, much smaller. So probably make this something like 16. Probably doesn't need to be bold, but it can be. We could probably get rid of some padding. We probably got some top margin at the top of this thing. Yeah, 15 again, suck those things up against each other. Maybe put five pixels there. Yeah, do something a little like this. And then we want to probably give this its own color, its own background color. So we're just gonna do a background color down at the bottom this. And we'll make it kind of a dark gray like this, maybe something like that. We could make it this green color. We could do a lot of different things. We'll just make it this green color for now. And so now we want this image to bump right up against the bottom. Right. And obviously this woman is headless. The one that we have in our example here. She's got a head. So we're not gonna worry about how to suck it up to the. The top. But let's make sure this gets sucked up to the bottom. So now if we actually go into our row here and we get rid of all the bottom padding and then we go into this section and we do the same thing, get rid of all of our bottom padding, then we should be pretty darn close to sucked up. I'm not sure. There might actually be a couple. Because that should suck up all the way to the bottom. I think there might actually be a couple of pixels of white space around the bottom of this image. So. But that's how you kind of get that image down to the bottom of that. And that actually honestly looks pretty good just the way that it is. So just for reference, that's how we kind of do that. And so now we can kind of see we've got a pretty similar structure. The things that we don't have yet is we don't have a shadow around this and we don't have it sucked up into this. And so. And we also. This one is, you know, obviously the full width of this row is available, so we want kind of make that. The one that's in our example is, you know, a little bit narrower. It's sucked up a little bit against these things. So let's. We can do that by just simply changing the width of this row. And now if we go and look at it now, it's getting closer. In fact, let's go ahead and go and put a border around this. So let's go ahead and go into advanced and then we're gonna do the corner radius. Let's go ahead and keep it square. Our example is square. Our example is square. And I kinda like that. So we'll keep our corner radius square. But that would be where you can add, you know, 5, 10, 15, 20 pixels of roundness to the corners. We'll leave those square. But we're gonna go ahead and turn on our border. We're gonna do a full border all the way around. And I don't like. We don't want it to be three pixels. Once we want. We kind of want it to. Out of the box. This is. We've got kind of a dark border that's got some transparency to it. We could pick a. Just a lighter gray that's got full transparency. We've got a real light gray here. I kind of like that. So now we can at least see the border. So when we're changing our width, we kind of know when we get to that sweet spot. Okay. I think that looks pretty good. And now also, that row has a drop shadow on it. So we can do a 20% drop shadow. Yeah, so we can kind of see in this. In this one here, it's got a bit of. Not too much. It might just be a border, but it's got a little bit of a shadow behind it. Again, if we were to zoom in a little bit here. Can't tell entirely for sure. No, I might just have a. Yeah, it's got a little bit of a shadow on. Might not even have a border. It might just be white with a drop shadow. But that's kind of what we got going there. And so I kind of like this. It looks pretty good. Looks pretty similar. And so now the next thing we need is we need this actually to this row to suck up onto this. And so if we do. And this. Right. It's been a little while since I've done this. So if we do say, negative 40. Oh, that went to negative 400. We don't want quite that much. No, we want about negative 100. Yeah, there we go. And. Oh, we want our row to have a background color, because otherwise it's just gonna see through to what's behind it. So we need to put a background color of white. And now we can see that we've got our kind of that similar result. And so let's save this. Since we haven't saved any of our work along the way, which is usually a bad idea. But I've just been kind of hammering on. So now we kind of see we've got the basic structure that we laid out from over here. So now we're missing this banner. And when we really get down into it, we'd probably tweak that. But that's not our biggest and most important piece right now. And I'm not a huge fan of this section, so I might actually just hide that. And honestly, at that point, I would probably change this background color back to white. Since we have. Since we have a background image on this one here, we'll save our page and we'll just do a quick preview. We can see even in the live view. Obviously, we need to move change a lot of things, but we get the little parallax effect on our two background images, which are kind of cool. Then we've got our box in here. We've got our timers working, counting down. We've got our bit of gold button. We've got this. We got our section here. So we got a lot of content to add, but we got the structure. And so we've got a structure going and we're looking pretty good. How are we doing so far? I honestly could use a little bit of a break. Do we want to take a little bit of breather break here before we, before we jump into the rest of it and we start really mocking this thing out and start putting some content in here, start connecting things up? Sure, sure. Okay, good. Yes. Joe says nice. Sure. Yeah, let's, let's do this. Let's take a, let's take a 10 minute break. So it's 12:11 now. So let's, let's plan on being back in 10 minutes. So we'll be back about 20 after 12 and I'll go for a little bit more. And if, honestly we have some flexibility in this. So if it gets to the point where it's too long, I don't want to take up everybody's entire Saturday, but I do want to get through this. So if we need to break this up and do this into two sessions where we go through this a little bit more in another in the next session and then we'll move back out, hey, maybe we get an extra bonus. Maybe this becomes a ten week course instead of an eight week course. But we'll do that. So. But we've got a lot more that I want to run through today. So we'll come back in about 10 minutes. We'll get started. So we'll call it 1222. We'll just say 1225. We'll start back up. I'll leave the room up and going. So you can just stay in here. But I'm going to mute everything else and I'll mute down my video and then. Yeah, and then we'll get going. So I'll see you all in just a few minutes. Okay. We'll give another minute here for make sure everybody jumps back on or if everybody wants to throw in the chat if they're back and get everybody. We'll get started again. Able to get fresh water, a little bit of a snack and I know Jeremy had to drop off. No, actually it looks like he's still on. Joe says he's back so it doesn't look like Dan's on. Not sure if Dan had to drop off for good or if he'll be back. So we'll give it another. Well, we're at 12:25 so we don't want to hold up everybody's time. I know it's been a long Saturday morning already and Jeremy says still here for a While. Okay, good, good. So we'll jump back in and get started. See if I can refresh my memory real quick where we left off. What we'll probably end up doing is breaking this into another session I had gone through. And there's just, there's a ton of stuff that we want to make sure and cover and I want to make sure that you guys all get the best out of this that you possibly can. So make sure that I can cover everything that we possibly can when it comes to building out these funnels and getting this going. And we've got more to go through. So there's definitely going to be some bonus sessions to come on this one. But for right now what we've got is pretty good compared to. It's actually horrible, honestly. But the structure wise matches up pretty close to what we have here. And as I was walking back into the room, I thought about something and that is the fact that this logo button up here at the top is not something that I would normally recommend. And really, you don't want the logo and the button up top. They can be okay, but the logos are all about brand recognition at this point, especially if you're running this to a cold audience. They aren't going to know your brand, they don't need to know your brand, they just need to be drawn in by this sexy hook and then get them to reserve. So I honestly would not put this up here, especially on a cold registration form. If this was a warm audience, a hot audience that knows the brand and is interested in only coming and are more likely to visit and more likely to register because they recognize the brand, then yes, absolutely. But in this case we're looking at what can we do to connect with a colder audience. So the logo up top is not really a. It's not something that I would recommend. So what we're going to do instead is we're going to do take a little bit of what we'd seen from some of these other examples like this one here where we've got a headline up at the top that gives them more of that, you know, definition of what this is and the urgency and scarcity. So we're going to build that in instead. So we're going to do that by adding a. Just a one column row and we're going to add in a headline actually. Yeah, we'll do a sub headline and then we'll just say build up some urgency and scarcity there. And then we will just take this and we will get rid of this row. And then to kind of save some space up top, we're gonna start off by getting rid of some of this padding and we're gonna maybe take that down to five. Take that down to five. See how we're looking. That didn't see. Oh, we've got padding on our row here as well. So we got our padding down on our section, but we wanna take our padding down on our row as well. So we're gonna take that down to five and that down to five and see how we look now. Okay, so that's looking a little bit more like we want. And I kinda like to have a little bit of a sort of effect on this down below it. So, like the top of the photo has a little drop shadow. So we can do. It's just a little visual aesthetic thing. So we can actually do a drop shadow on this, on this section and give it like a 30% drop shadow. And we should see. Not seeing it play out here. Let's save it and see what we get. We might have to do a little bit of a margin at the top of our next section. So let's do a little preview. Yeah, it's not showing up there, so I think that's what we got. Without enough margin there, it doesn't actually show the drop shadow. And so what we want to do is we give this a little bit of a top margin, say a 10 pixel. That's too much. There we go. Now we've got a little bit of a drop shadow there. I don't. It's a little bit too much. So we want to weaken it just a little bit. So we'll do like a 20% drop shadow and then maybe give it a little less margin. Just gives a little bit of a separation. So we can see just a little bit of. A little bit of a separation up there at the top. It just kind of draws, especially in the center where the sunlight, you know, it's pretty white. It gives us that line and it kind of draws the focus to that a little bit. So, yeah, so we do that. So those are just some basic things here. And so the next big things that we'd want to do, and this one is, obviously we need to craft our hook and we need to make that super strong. And so you can kind of tell from some of these, you know, attention entrepreneurs, small business owners, online marketers and marketing agencies, that's a good lead in. So that's what we're looking at here, is a good lead in. Now, obviously it's good for this one. It's not necessarily good for what we're looking at. Obviously we've got this warning. Your website is dead or attention all business owners with a website. That's a, that's a good lead in. Let's look at Lawrence, what we have here. Would you like the freedom to work from home and spend more time with your family? So this is a question based one. I kind of like that. So let's. If we were to do something like that here, then we could do something like. Is your yoga studio sucking the joy out? And let's do. Is owning your yoga studio. It's only a yoga studio. Sucking the joy out of your practice. So yeah, I like something like that. Zoning yoga studio sucking the joy out of life. Something like that. We won't go in and spend a ton of time on this because I know we're already kind of running a little bit long today, but those are the things that we'd start building out. We start filling in some content. We'd start and then we'd go back and we'd start. Okay, so we've got some good content. We'd go and probably start looking at some better images. And let's. Trying to see kind of, let's, let's see if we can find a better image on this one right off the bat. So we've got yoga. That one's pretty dark. We could do a dark one with some. That one's kind of cool. This is kind of cool. Trying to see if we can find one that's going to work well with our text. So we have light text on a dark image or we need to have a really super light image. So if you guys haven't used this before, a lot of people didn't even know this exists. This is not something new. This has been around for a long, long, long time to be able to do a search for images and unsplash is a great one. They have a ton of images and they're all royalty free. So you can add them on your site and then they just get loaded into your library and you can use them from there. So let's see if anything. Let's see if we can actually search for yoga studio, see if anything comes up. Yeah, see if we can try this one, see how that looks. Okay, well let's not play around with that too much today. I don't want to take up a ton of people's time, but we'd basically be looking for an image and we probably end up really kind of meshing this out on the back. Kind of like what we saw before with this image here. You know, it's a black and white image. You can actually do. You can take and do some treatments. We might even make that. Part of the next session is to actually find a treatment and show you how to use some free tools to do that. You can use things like Canva to apply a little overlay. You can use some online editing tools to do all kinds of different stuff. You can also do some custom CSS to do a little bit of a blur effect or to suck that into the background a little bit. And then one of these days, I would love to have my good buddy Jake Leslie, who is a fan, fantastic funnel designer, come in and actually do a session for us. He will probably be one of our VIP bonus sessions where we'll actually jump in and let him run through and say, okay, let's take one of these funnels we build out and tweak it from a design perspective to actually make it as sexy as possible and show you some of the tips and tricks that he has got. And he is an absolute wizard when it comes to quickly and easily designing and adding some of these effects, both in Photoshop, as well as translating that and then into clicking funnels. And so we'll get that going as well. So we're not going to worry too much about the design on this today. The next thing that we want to do. So we've got this set up. We've got our time, we've got August 10, 7pm Eastern. We've got our countdown going. We need to actually have a form where people can register. Right. We haven't built out that piece yet. So that's the next big piece. So let's go ahead and save this. And actually let's just. So we can read these. Read this text. Let's see if we can do. Change some colors here. So we're gonna change this text color to white. And then what I like to do, if I've got text, white text on a dark background, I like to actually have actually give it a little bit of a drop shadow. And so we can do text shadow. We can do strong. And so that's gonna make it pop out there. So now we can actually read it on this, even when it's in this white on almost white. So is. So that looks already a ton better. And then we can do the same thing here. And we'll just. We'll make this text white as well. And then we'll do the Same thing. We'll give it a text shadow of strong and then that's gonna make it pop out. And then I would probably make this one super big, you know, make that more like that. Probably get rid of this margin, go like that and probably do like a 42, something like that. Cool. Okay, so now we can at least read the headlines. So that's looking much better. And we've got this pulled in. So the next thing is we want to make sure and actually have a pop up that has a form that works, right, that gets people to actually register. And in order to use the pop up and get people to register on the pop up and we want this button and this button to both do the same thing. We want them to open the pop up. And so that's what we need to do here with these buttons is actually go in, set action, and set the action to open the pop up. And so now that will actually open the pop up. And this one here and we'll make this one say the same thing. Reserve your spot now. And then we'll do set action, open the popup. Great. So that way it doesn't matter where they're at on the page, when they click the button, it's gonna open the popup. And so. And now the popup. If we do show pop up, we get kind of a crazy looking pop up here. Oh, that's because it's leftover. Even though we deleted everything else, we didn't delete all this stuff out. So let's do that. Let's delete this out. We're gonna start with a clean pop up. Delete that out. And so now we're adding row. Now let's add edit pop up settings. Let's get rid of this. Probably not a border. I like turn the square images. I kind of like having some edges. So we can do like five pixel rounded edges. You kind of see these edges rounded here a little bit. And we want a full border. This is set at 5 pixels. I kind of like doing like a 2 pixel, maybe a 3 pixel. These things you can play with a little bit more. And usually it's like a gray, kind of like that color gray and can't really see it very well there. Do a drop shadow. There's usually a little bit of a drop shadow effect. So do like a 20% drop shadow on that. And then the background color, we'll change that to white. And then the backdrop. This is the one that I talked about where it needs to be really dark so that the rest of the page is, you know, very, very much darkened out and the focus is just on the actual pop up itself. So that's the backdrop color here. And if we click this and open it, we'll notice this one's probably been modified from whoever built the theme. But you'll notice it's only 0.56. So it's. You're sending it to, you know, an RGBA color here that's a bit of a blue. Let's set this to black. And now the page is entirely gone, right? And this isn't even full black. This is actually a little bit of a gray. But now we can just take this transparency slider and drag it down a little bit to even like 0.9 and you can make it a blue and do that same thing and drag it down. It's gonna kind of mask those things out or do, you know, like we used the green color in before. You can drag it down, but you really want something that's really going to mask that kind of stuff out. So that's why I like using like a gray, you know, a dark gray that you can kind of drag down a little bit or on almost black like this or black, black. That's not even black. Black, black, black is 006 zeros. It's entirely black. And then from there you can, you know, adjust your transparency so that it's just barely visible to like an 8, 5. That's even probably a little bit too much. So like 0.9. You know, everything's pretty well hidden at that point. You know, you should be focused entirely on this pop up. So now in the pop up we want to have, you know, a one column. We need another row in there. So pop up's empty right now. So then we want to add a headline. And so we want our headline to say. And it's got. Looks like they had the text set to white for some reason. So we'll do this text and we want the text to be. I want to highlight everything first. There we go. Reserve your spot. And then we might have another little paragraph below that. And I think the settings for this section or this pop up are probably set to have a text color of white. Yeah, text color white. So let's set our text color to black here or to this color. There we go. Now all the text we put in is going to take on that color by default. And so now let's put in here. Something like that. So again, we're just kind of reinforcing the urgency of scarcity. Just Enter your name and email below to reserve your spot on this exclusive live training seats are very limited, so please be sure to jump on early to make sure you have your spot when the training starts. So, yeah, so we've kind of got that going here, so that's great. And then I probably. What I can. What you can do sometimes is actually put in a new row and we'll do another one column row. This just kind of helps separate things out a little bit, so you can kind of style things separately, maybe maybe make this one narrower than one up above if you want to. But sometimes having multiple rows and stuff gives you a better way to kind of separate out, because there's some things you can do on a row that you can't do on an individual element, like add borders around the entire row or shrink the width of it down to a specific thing. So I like to add rows in when you can. So I'd probably also get rid of some of this padding here. We'll get that. There we go. Maybe, maybe a little bit of padding. We'll do five. There we go. And then let's maybe get rid of some of the padding up at the top of this row so that it sucks up to the top a little bit more. So we'll do like 10. Okay, cool. And then now we want to make sure we have our form and so on this. This is one thing that I highly recommend. When you're looking at building these things out, don't collect anything more than you're actually going to use or anything that you're actually going to need. So don't put in name, email and phone number if you're never going to send a text message or if you're never going to actually personalize the emails that go to the person that you're sending out about the webinar. When you collect an order form later, you're going to collect name and email address, because you're going to need that for your order. So if you're not going to use it prior to them making a sale, prior to them making a purchase, then don't collect it, just collect email address. So start with email address. You have to have that, but you don't need anything else unless the system that you're interacting with needs that in order to make the registration. Some systems require, I believe GoToWebinar requires first name and last name to make a registration, if I remember correctly. I don't believe that Zoom has any of those. But we're going to test out and we're going to find out. So we're going to add an input, and we want that input to be your email address. And so we've added a new input field. And then we want to go in for the input type, select email address. Now, the placeholder by default is your email address here. So that's good enough. That's really what we need there. And then we need a button, right? And let's put that button in a new row again. So we can change the width of that row if we want to. So the button can be. We can make the button, say, fluid, so that it fills up the entire width of the row. But maybe we want to shrink the row down a little bit. So the button's wide, but it's not as wide as the field. And I'll show you what I mean by that here in a second. So we're going to add a new element, and we're going to add a button, and we're gonna make the button say, reserve your spot. Oh, post. Wow. Got super dyslexic there for a moment. And then the font size, I really like to make these things big and chunky. So we'll do 32 and then sometimes from mobile, and we haven't even gotten into mobile optimization yet, so we'll do that on another session because there's a lot to that as well. And we've got the colors there. We're not gonna worry about that right now. But the other thing we can do is go into advanced. And then our button width. If we do fill width, you'll notice our button gets super wide. And that's okay. That looks okay. We can also add what's vertical space. So if we want to make that button a bit little taller, which I kind of like, we can do that. If we say we want it to be fluid, but we want it to be wider, we want, you know, it's like, sucks up a little bit too much of the text. You can actually add horizontal space to these buttons and click 40, and it'll actually add a little bit of extra padding on the left and right of that button, a little more horizontal space. So that looks pretty good, but out of the box, I think it's 25. If you want to do full width or fill width, you can do that. Because you're limited on horizontal space, you can only take it up to 40. That's max. Unless you do custom CSS, which we can do. But because we put this in its own row, what we can do is this leave it at fill width. We may not want it to be as this wide, but we want it to be wider than what we can do with 40. What you can do is actually in this row let's take down our padding first. Our top and bottom. Let's. Let's set this at like 5. I like to leave a little bit of padding because otherwise it gets hard to select that item in the clickfunnels editor. But now. And so now let's do left and right. We'll take that down to five. And now you can see now it's even a little bit wider than our input field here is. But now watch this. Now we can actually take and shrink this down. So now our button is super wide, but we have control over how wide the row is. So we can make it a little bit bigger if we want. So that's one way you can make that happen. So we'll just leave it like that for now. But now we wanna actually go in and set this one. And now we need this to actually submit our form. So we're gonna click submit form order. We're gonna click that there. So now we have our pop up. Now we have an email address. Now we have our pop up. Our pop up's functional. Our form should submit. We've got our buttons on the page that actually open the pop up. And now we need to connect it to Zoom so that when somebody clicks on this and registers they get registered for our webinar. So let's do that. Now let's go into Zoom. I'm going to open up a new window here and I'm going to open up and we'll log into my Zoom account. And let's see, I'm going to go to webinars and I'm going to schedule a webinar and we're going to call this Yoga Funnel Secrets. And I probably would name this something else. Actually I would not name it Yoga Funnel Secrets. What I would do is I would name it my hook. So I would call it how call it something. So I would come up with my hook first. Secrets to building a yoga studio. You love secrets to owning a yoga studio. You love something like that much, much, much better hook. That's a horrible one. But you're going to want to take your hook, your kind of main hook here like this. Learn how I became a highly paid virtual consultant and how you can do it too. Take that hook and make that the topic of your, of your webinar and then you can give it Some additional description here as well, because what's going to happen is that topic is going to get pulled into the reminder emails. And so you want that to tie in. You don't want it to tie into your product name because they don't even know you have a product yet. So you want to tie that into the actual hook, not into the actual product. And then. So we've got that. And then we want to set a date. So we said it was going to be August 10th, so we're gonna set it for August 10th. And we were gonna set it for 7pm so we're gonna set it for 7pm and we're gonna set it to go for two hours. Because generally your webinar, your perfect webinar presentations are gonna be about 90 minutes to 2 hours with Q and A. So, you know, if you're doing, you know, basically 90 minutes of presentation, you've got basically 30 minutes of intro, story, and kind of introduction of the vehicle. And then you've got your kind of three stories to go from there. And then you've got your hook and your offer take up about a half an hour. So you're going to run into kind of three main chunks, kind of your intro, background, your, your, your. Your origin story about 30 minutes, and then your three secrets, your stories there for each of those will run about 30 minutes, and then your hook and your offer will run about 30 minutes, and then you can have Q and A after that that walks through and answers questions. So you're going to want to reserve about two hours. Zoom's not going to shut you off at two hours. It's just this gives people an idea of what to expect. We're going to set it for two hours, and then we're going to set this to Eastern time because out of the box for me, because I'm a mountain, I've got mine set to Mountain time. So I want to set this to Eastern time. So we're going to do Eastern time. That's the time it's not recurring registration. We're going to set as required because we want people to register. And the video you always want. So this is for the host and for the panelists. People are coming in as registrants, not either one of these. So you can promote somebody to a panelist, but I like to make sure the video is turned off, off and off for these. And then I like to set it. You can do telephone or computer audio and do both. I often just set it to computer audio, but you can leave it by the default. And you can have Q and A. That's good. What I would recommend. I'm not going to get into actually running a webinar because it's going to be different for everybody. But if you enable the practice session, it enables you actually start the webinar before you let people in. And then that allows you to make sure your audio and your microphone, your video and all of that stuff is actually up and functional working before you actually start the webinar live. So that's not a bad idea, especially when you're doing a live webinar to customers. And so you can do enable practice session, make the webinar on demand. No. And record the webinar automatically. I definitely like to check this. And then I put in the cloud. Just make sure like this recording that we're doing today is probably going to bump me over my max. You can actually buy more space with Zoom, but it will probably say, hey, you've got a few sessions here out in the cloud still, you need to delete some to make room. So but you can do in the cloud and record the webinar automatically. And then there's some advanced options here. You can just set alternative hosts so other people that are going to log in if you wanted to, but generally you're probably not going to need to unless you're doing like a JV webinar with somebody else. And then we're going to do schedule. And so now we've got it scheduled and now this is here. So now because I have Zoom already connected and we ran through and connected this before in the last session, I believe we connected Zoom or walked through the process of connecting Zoom to the ClickFunnels account, because I have that on my page now are connected to my ClickFunnels account. Now I just need to go in and go to Settings and Integrations on my registration form and say select an integration and pick my Zoom account and it's going to load, it's going to call out to the Zoom API. It's going to say, action. What do you want to do? I'm going to add to a webinar. It's going to go out and pick out my webinars and now my webinar is there and I just pick that webinar and now it's going to say it's connected and that's all there is to it. So now when I save this page, now it's got a connection to my Zoom webinar so that when somebody registers, it's automatically registered to the Zoom webinar. And so if we go in now and preview this, one of two things is going to happen. Well, actually two things are going to happen. One, it's going to go right back to the exact same page because we don't have a thank you page build out yet. And then it should actually notice. We should be able to go into Zoom and see a new registrant and that is going to be our registration. So let's go ahead and test it. We can see we've got our image here. And this is looking, this is actually looking really good. I actually kind of like this image, although you don't see the person doing yoga behind it. But this looks good. And so obviously this image needs to change and we definitely need to do some sprucing up, but overall looks pretty good. And we'll click reserve your spot now. And then let's put in an email address. I'm going to put in a test email. This is a great way to test your registrations because you need a unique one in clickfunnels. You kind of want to see uniqueness and you'll need a uniqueness in Zoom. It's not going to register people multiple times in Zoom. So you need a unique email address. And this is a quick way to do it. If you use Gmail it works out of the box or if you use a system that uses Gmail, it works out of the box. And I believe that the probably 95% of most email systems now today support this. That is using a plus and then anything else. So basically anything between the plus sign and the at sign in your email just gets ignored. So my email is jamiefprotools.com but I can do Jamie plus and then I like to use the date. So it's 0803 19. And then I put a dash one for my first test, dash two for my second test, dash three for my third test, so on, so forth. So that I get a unique email address for every test that I'm running and then cf@cfprotools.com so now I have a unique email address. So now I can click reserve your spot. Now this is going to say submitting and then I'm going to just see my webinar registration page reload. And that is because I don't have a thank you page. So there's no next step in the funnel. So the process then for the next step in the funnel is to just come back to this same step. But let's go into our Zoom account now and let's take a look. So we should be able to go now back to our webinars list and see our webinar. So let's click on this to open up this. And we should see. Oh, so I do have a 100 webinar size. So this you can actually say only 100 seats available. You can use that in your, in your urgency and scarcity. And we'll see we have registrants of one automatically approved. We click View and you can see that my registration is right there. And so what it does if you don't actually have a name field is it actually inserts clickfunnels will send over and Zoom will take basically the email address and put it in as the name as well. So then you get. That's why you see this email address in here twice. It strips off for first name and last name. It strips out the first chunk of the email. So that's why it says Jamie +0803:19:1 and Jamie0803:19:1. This is first name, last name. And then the email address is behind the scenes. So if we click on this link, then we'll see that. And so you see the first name here. So if you collected first name and last name, then you would see that. We're not worried about that. Just let it show up like this in Zoom. Unless you're going to use those fields in your registrar, your email series don't collect the fields, don't worry about it. So that's what we got going this. So the status is approved, here's the email address, you know, email and all that stuff. So you can cancel registration, resend the confirmation email. There's all kinds of stuff you can do from here. And then that's what you've got going on. And then you can also go into your email settings in Zoom and you can actually say which emails are going to be sent. And you know, how do you want to send them? This English email contact. So that's, you know, that's your email address, name, email address and the confirmation emails to register sent upon registration. So you can actually edit this email in Zoom. There's not a ton you can do. So the meeting topic confirmation. So this is going to say, you know, whatever the meeting topic is. And so you might change this to something to like you're registered for colon and then the topic, you might change that up a little bit. This confirmation at the end of that may not read perfectly. So just keep those things in mind. And these are Just placeholders. And so. And there should be a little, a little area where you can, where you can actually find the placeholders. I thought they had a little key for what the placeholders are, but it doesn't look like it, so. But you know, hey, it says right here, hey, username. Thanks for registering for Secrets to Owning a Yoga Studio Love. And so, yeah, so that's. And then this is going to say secrets to Owning a Yoga Studio Love. And so you might want to make this confirmed, you know, yoga Secrets to Owning Yoga Studio Love right there. And save that. And then you can enter some additional text here, another paragraph, but it's always going to start with this. Okay. And then. And so then you can enter some additional text. You can do the same down below. This is the actual invitation. So they give them the specifics on how to, how to add it to the calendar. They got links for that. They've got. The join link is going to get inserted here automatically. And then if you wanted to have text down at the bottom as a footer, you could do that as well. So we're going to click save on this. And that's all there is to it to setting up in Zoom and get it connected to your actual registration page. So hopefully that makes a little more sense if you wanted to go in. In fact, let's, let's just do this just to see. So in this case, we're using Zoom. We know Zoom is gonna do some weird stuff with the first name and last name. So let's, let's actually enter. Let's put a name field in here just so we can let that be customized just a bit. Little bit. I'll show you how to use that and then we'll see what that looks like inside of Zoom when we do that. So we're going to throw this in here and we're going to give this a full name and then we'll save your name here. Actually, we'll say full name here. We won't set it as required, but let's change this. Why? That's. Give that a little bit of margin. There we go. Full name here. Your email address here. I might even just say name here. Little less, a little less threatening there. And we'll, we'll just say this one instead of your email address. Say email address here. Or we'll put this one as best email address here. Okay, great. And so now let's go ahead and save this. And now let's. I think this is our preview. Let's get rid of that. So Another preview. Let's get rid of that and then we'll preview it again and then we'll register again and then we'll see. This new registration should include a name. So we're gonna put in Jamie and then we're going to make this 1 dash 2 and we'll do reserve your spot. Perfect. And we're back to where we expected, but only because we don't have a step two. So now we should be able to go to. Imitations and we should see registrations. If we view these, it should see our second one. Okay, so now we got our second one. So you can see now we've got a first name and the last name is still the email address because we didn't send over a last name field. There wasn't one in clickfunnels and it couldn't find a last name. So that's what we get. So we've got the first name here. And now let me see if I can actually pull up. I think I closed down my email, so let me. I'm gonna drag this over on a different window and let me see if I can actually pull up my email because I should have gotten an email registration from our confirmation email from Zoom that includes that. And we can see what the difference is between those two. Yep. So I got an email here. And so we can see the name's not ideal, but it's gonna. It's gonna be okay. There's not really any way to control. This is one of the downsides of using Zoom. Zoom is a great tool and I really like it. But this is our. This is our registration. So it says, hi, Jamie, and then they're using for their username, it's the first name, last name, and thank you for registering secrets to owning a yoga studio you love. Please submit any questions to this email address. And then here's the link to join. You'll notice that this link is super long. The reason is because when somebody clicks this link and you want this on your live webinars, when somebody clicks this link, Zoom knows that they attended the webinar and you can download a list of people that actually attended the webinar. So that's why we want this super long link versus normally a join link for just a meeting is super short and it's just going to be the W and then the number. So. But when you require registration like this, you get the added benefit of being able to go into Zoom and say who actually attended. So if you have 100 people online, then you can See, you know, who were those hundred people? And you can follow up with them specifically, you can actually download a list of those people and you can add that list into clickfunnels and send them emails to say, hey, I know she attended the webinar. That's awesome. Did you have any questions? You can follow up with them that way. And so, yeah, so that is kind of what we get from Zoom. We've already got emails coming out, we got the confirmations there. And then this one is, you know, again, we kind of get this. There's not, unfortunately there's not a way to turn that piece off because inside of Zoom that email is always got that. We can't, we can't turn off the username piece up here. That's, that's a built in piece of this registration. The other option you have is you can actually just turn off this webinar, this email entirely. And, but the benefit of using the Zoom one is because the link is already there and they can join in that way. And so we want Zoom to send these. When you're using Zoom, GoToWebinar has a little more control. So if you use GoToWebinar, it's a little more expensive, but it gives you more marketing control over the emails that are actually sent out. So, and so no email, no reminder email to attendees and panelists, no follow up. We want to turn on the reminder email. So, and this is the other option inside of Zoom is you can say, hey, I want to send a reminder email about this and how many do you want to send? I want to send it one week before, probably not, because you're probably not promoting that far out, but you probably want to send it one day before and it'll give you the email here, reminder, meeting topic starts and whatever time it's going to send them, tell them how, when it's, you know, how, how long before it starts, starts in one hour or one day. And then again it comes up and it's going to give them that reminder, it's going to give them their join link and then you can also do one hour. And so now it's going to send that same email for both of these reminders one day and one hour before starts. And so the time here is going to say, you know how to, how to own a yoga studio that you love starts in one hour. And then so we want those. And so then I'll get email reminders of those things and then you could set up follow ups to those people that come in and you could Send up follow ups to the absentees. And again, the issue is if we send this here, you don't have a whole lot of control. It's just gonna, it's. This block is always there. So I don't really like that. So I don't generally set this up to send follow up emails to attendees or to absentees about this from Zoom. GoToWebinar is great for their email marketing. Zoom, not so great. Hopefully they catch up, but they're not so great right now. So I leave these off. But the reminder emails so they get the proper join link to join you live when you're doing a live webinar is ideal inside of Zoom. So I would click on that and we'll save that. And yeah, so that's the setup. And so the next thing that we would need to do is actually go into our, into our webinar page or our webinar funnel and we need to add a, we need to build out our confirmation page. Since we're running at three hours right now on this session, we still got a few people on here. I appreciate you guys sticking, sticking through with me, but since we're running up on three hours, I want to take everybody's entire Saturday up. So I think what we'll do is we'll break this out into a new session. We'll pick this one back up next Saturday where we'll go through and we'll, we'll find this thing. We'll get rid of our old crap one here. We've got this. If we refresh this, we should see a fresh screenshot of our new design and we'll start working on that one. We'll really polish that up. We'll get some of our copy put in place, we'll build out our confirmation page, we'll build out our replay page. These things will go much faster next time around. Since we've got the structure now, we've been through kind of how to structure these things. We can build them out quickly. We'll build out our replay pages and we'll also go through and make sure everything is connected. So hopefully this has been good for today. Hopefully you guys have learned a ton from this and there's a ton more to come. So I appreciate you so much for jumping in and being part of this and I appreciate you taking time out of your Saturday to hang with me for a little bit. So hope you have an all an awesome time today for the rest of the day. And is there anything, any questions that I can answer while I've got you all. All. If not, we'll let everybody go for today and we'll pick back up next Saturday. I'll just kind of give it a couple minutes here. You can either unmute yourselves or just throw it in the chat, whichever you prefer. All right, well, I will take that as a no questions and that's a good thing. And yeah, we'll see you all next Saturday. I appreciate all your time and we'll see you again real soon. Take care it.