CF KickStart value ladder

They're gonna be, it's just gonna be recorded videos. I'm just gonna talk to the camera and we're just gonna talk and talk and talk and I'm gonna teach and I'm gonna lay out this course structure and I'm gonna, I'm gonna put a course out there and it's on demand and the person can come in and consume the content at their own pace. You know, that's one route or hey, I'm gonna write a book on how to do this and I'm gonna sell the book. So there's, you know, there's a, you know, dozens of ways that you can actually deliver that content. So it's important to kind of think about that when you're getting started because that's going to totally change the funnels that you need to build in order to sell and deliver that product down the road. So that's a lot of, that's, that's one big one that I see people miss when they come to setting their foundation is they don't plan for that delivery and how I'm going to provide this content because it does change one, your pricing and your value, that content. And you have to look at those things when you're looking at long term profitability. And then also how am I going to get somebody from step one to step two to step ten, which is to finally be in my content and receiving the value that they paid for? That's super, super important. So if we look at yoga studio owners and say, okay, I want to, I want to provide a ton of value by teaching them how to use funnels and online marketing to build their business to make more money, to hopefully free up some time, allow them hire more staff and do a lot of those things. How would it be best to deliver that? So, you know, a couple key ways would be, hey, you know, I want to create a course around that, okay, so that probably, there's probably enough in funnel building that you could build a course around how to build funnels. And hey, if I tailor that specifically to, to yoga studio owners, the content is really probably pretty similar for any type of business. But if I can tailor it and tailor my message and speak specifically to those yoga studio owners, then it's going to be much more appealing to them. It's going to be more, they're going to connect it greater with it. And so, hey, I can create an online course that steps through and has specific examples of how they would use it for their yoga studio to actually build a stronger business. So, okay, so we want to create an online course. Okay. So that's easy enough. So that means I'm going to need. And let me see if I can. I'm going to open up a new document here. You guys still see my screen. I should probably flip back to my main camera here. So instead of staring at my blank screen the whole time. So let's just create a new. We're just going to create a new Google Doc here real quick. And we're going to kind of map some of this out. And then we'll map out a funnel using. I like to use the Google Drawings application to actually kind of map out because you can, you know, say, hey, I want to add boxes. I want to add a box here. And this is step one, you know, step two. Oh, I got it. Insert again. There we go. Okay, step two. And you can draw different shapes and so you can kind of draw these things out. So this is a tool we'll get into as we start kind of mapping out what is our funnel and how does it work and how does it connect and where do we bring people in and all that. So we'll jump into that. But first let's just kind of do just a rough draft of how to kind of get this going. And let me zoom this in a little bit, make this fit. Okay, awesome. So we're looking at yoga studio owner. So let's just. This is our audience. Yoga studio owners want to create a course. And I'm a big fan of. And Russell teaches the same thing and a lot of people teach the same thing. I'm a big fan of starting in the middle of your value ladder. So if we look at value ladders, as you know, it's kind of important when you're looking at your business like, okay, I can provide a bunch of value, but if I only. That's all I do is like, I have one thing and I provide a bunch of value in this one thing. It's kind of hard. You know, it's always easier when you have a business. If you can continue to provide more value to the same customers than it is to go out and try and fish for new customers every day. You know, you want to do a little bit of both. You want to like, hey, I can. If I can go in and get a couple new customers every day, but I can continue serving the 10 or 20 or 100 or thousand that I already have at a higher level, then it's going to be easier to keep that growing and going than it is to Constantly be like, okay, every time I serve one customer, they go out the back door and I got to go out the front door and find a new one and drag them in. So you kind of want to look at that value ladder. It's like, okay, but when you're first getting started, like, we're coming into this as, hey, we don't have anything right now to serve yoga studio owners. Oh, to build a brand new business around this, there's okay, so I can build a brand new business and I could just write like a, I could write a book around how to do that. I could probably sell an ebook on how to use funnels for a yoga studio and for like 37 bucks. And that's great, but man, I got to sell a lot of $37 products to make enough money to make this business worthwhile. It's going to take a lot of effort. It's going to be just as much effort to write a book on building funnels for a yoga studio as it would be to create a course. But the perceived value of that book is always going to be, hey, I can go to Amazon and buy a book for 20 bucks. So I'm not going to pay 900 bucks for an ebook on yoga studio funnels. But the perceived value of courses like video courses, hey, there's eight hours worth of training here on how to do this specifically for Yoga Studios, or 10 hours or 20 hours worth of video training. That perceived value is much, much, much higher. So when you come in, you look at that, look at your value ladder and say, okay, I might at some point down the road want to have a low, a low cost front end product that I can attract more customers to, but I probably can. I need to have a 500 or a thousand dollar product that I can sell. That's what's where you're going to make the bulk of your money at. That's where you're going to make the bulk of your profit at. So when you're just getting started, it's always kind of good to start with that because, because it probably takes just as much work to do that as it would to create your low cost front end product to begin with. And so if you create that middle of the value ladder and that's why we look at creating a course, it's like, okay, we're going to create this $997 course that targets yoga studio owners. You may only have to sell five or ten people a month to have a sizable amount of profit that comes in. If you can sell 10 people a month into $1,000 course, that's an extra $10,000 a month for most people. $10,000 a month is a sizable business. You know, that's a six figure business right off the bat. And so it's much easier to do that than to say, okay, I'm going to create a $37 product and now I've got to sell, you know, 500 of those things to make it to where I'm even, even getting close to breaking even. So start with that middle of value ladder, create that course. And so we're going to create a course. And then I like to back into what it is you're trying to accomplish. And you say, okay, so I'm going to create a course and in order to be profitable, in order to make a business that's, you know, hey, I want to make them, you know, it'd be great to build that seven figure business, you know. And so how am I going to do that? Well, I'm going to back into, well, to create a, create a seven figure business, you know, seven figures a year. That's, you know, that's my million dollars. No, I'm trouble hitting my keyboard. I've got resting on something weird here. So you know, we're creating million dollars a year business. Okay, so in order to do that, let me fire up my little calculator app here so you can see this on the screen. Oh, it's being hidden by my videos. Here we go. So we've got a calculator here. So you know, if we say, okay, million dollars a year divided by 12, that's $83,000 a month. Okay, so 83amonth and that's divided by 30 days on average. So that's, you know, $2,700 a day. Okay. And so if I want to get, to get to $2,700 a day. So let's say, okay, we've got a $37 product. If we were to look at this like say, okay, I want, I need to be able to make $2,700 a day. I could go, I created a $37 ebook. Okay, so if we decide 37, that's 75 sales a day. I have to create to create, you know, to do that. But if I want, if Instead I'm doing $2,700 a day and I divide that by a $997 course. Now I'm looking at less than three sales a day. And that's doable. We can get to three sales A day if we go down that right direction. So this would be a better way to start, a more achievable way to start to get that million dollar business than trying to start out with a $37 ebook. Because it takes a lot less traffic and you have a lot more avenues as you can go down to actually generate those sales. So we're gonna look at this direction. We're create a course and we're gonna, we're gonna make it a 9, 97 because that's a lot easier to achieve that million dollar year business. So we're creating nine ninety seven dollar core ninety seven, of course that's, you know, what do we say, 2.7 sales per day. Okay, so the next thing to think about is, okay, so this is what I'm gonna do. I'm create a course. We don't need to know all the details of how many modules and what we're gonna teach and all that stuff just yet. We just need to know, okay, we're gonna create a course and here's how much we're gonna charge for it. And then we back into okay, what do we deliver that makes that course worth $997 to our customer. To a yoga studio owner that $997 is probably represents a lot of money. You know, some audiences, $907 is super cheap, but to a yoga studio owner that's pretty pricey probably. And so we need to back into like what kind of value do we need to show them in order for them to say, wow, this is worth at least 10 times that amount and I need to come up with at least 10 times that value to make it kind of a no brainer purchase for our yoga studio owner. But in order to get to the business we want, that's the price we need to charge. So that's what we're looking at is okay, now we're gonna, now we have kind of a map of where do we want to get to so that we can back into what is it we're going to provide that makes that value. So, and then from there we can figure out, okay, we need to get, we need to get three sales a day. Okay, that doesn't sound like a lot, but doing that, having that on autopilot and being able to repeat that every day, bringing in three new customers, you know, is, you know, you've got to have kind of a system around that. And so we look at okay, how can we achieve that? And that's where we can look at say okay, we're going to create a course, it's going to be 997. So we got to figure out the value prop of what we're going to put in that offer. But then we also figure out how can we sell a $997 course on a consistent enough basis that we can get three sales a day.