This content was created by Jaime Smith. This content was uploaded by Jaime Smith. This is a YouTube video titled "Don’t be 2 Comma Bankrupt! Know your numbers" created on May 17, 2023, discussing the financial pitfalls of running a low ticket funnel without a profitable back end, using anecdotes of entrepreneurs who faced bankruptcy despite receiving awards.
You don't want to be those two comma club award winners that actually end up bankrupt. And it can happen. Actually, I've seen it happen to more than one person. Blue wants to say hi, but I've actually got a friend who I saw at Funnel Hacking live a few years ago who said, yeah, I'm getting ready to walk across the stage, get my two comm club award. And my attorney just said, we're final now on my bankruptcy. So it happens. You got to know your numbers. If you're running a low ticket funnel, you got to be able to have a back end if you you want to be profitable because it can cost everything you make on the front end to get people in and get customers. And that's kind of what you want to go for. That's what they call a break even funnel, you know, on the front end. But you got to have a back end. Or if you're running low ticket and you don't have a back end, you've got to know your numbers on the front end. You got to be able to be profitable, otherwise you'll end up as one of those two comm club award winners that's bankrupt. And I don't want that for you.
