Jaime SmithCF Pro Tools · Founder of CF Pro Tools

Don’t Make This Mistake If You Want A Webinar That Converts

Name: Don’t Make This Mistake If You Want A Webinar That Converts
Uploaded: 2023-05-08T22:12:03+00:00
Duration: 59 s
Channel: Jaime Smith
Description: Jaime Smith advises webinar creators that the common failure is misunderstanding the purpose of the "three secrets." Rather than catchy labels, each…

8 May 2023 · 1 min

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Jaime Smith advises webinar creators that the common failure is misunderstanding the purpose of the "three secrets." Rather than catchy labels, each secret must target and break a specific class of false beliefs preventing prospects from buying: Secret 1 (vehicle) addresses beliefs about the product/offering, Secret 2 (internal) addresses self-limiting beliefs, and Secret 3 (external) addresses outside obstacles (e.g., lack of support or competition). Nail the "why" behind each secret to improve webinar conversion.

Chapters

Don't make this mistake if you want to have a high Converting Webinar after running CF Pro Tools for seven years now, I've seen a lot of perfect webinars and a lot of them just won't convert. This is the biggest mistake I see people make. They almost always miss the purpose of the three secrets. They think they just need to have three catchy secrets, but they totally miss the why behind them. The three secrets are all about breaking false beliefs. Each one's targeted to a specific type of belief system. Secret number one is all about the vehicle. What's the thing you're selling? That's the vehicle. And what's a false belief that your prospect has about that? Secret number two is all about internal. What's the biggest false belief your prospect has about themselves? That'll keep them from being open to your offer? Why do they think they can't do it? Secret number three is all about external. What's the biggest false belief your prospect has about things outside of themselves? Things like my spouse won't support me or there's too much competition. Make sure you nail the why behind the three secrets to avoid a webinar that just won't convert.