Transcript excerpt of Russell Brunson describing a hack by Jamie Smith using CF Pro Tools and ClickFunnels 2.0 to deliver premium podcasts and a credit-based membership system. The system pushes premium podcast episodes to subscribers, disables access when memberships are canceled, and issues monthly credits to unlock audio books/courses—encouraging recurring engagement and reducing cancellations.
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There's also a version where Jamie Smith made a hack inside of CF Pro Tools that you can go and you can upload your premium podcast. And it goes, they come subscribe here, it pushes directly to them. And what's cool about it is if they cancel their membership, it turns the podcast off, so they can't just listen to it for free, which is really cool. So it's one of my favorite ways to make sure people are consuming my content, even if they never come back to the membership site. That way, three months later, it's like, well, I keep listening, so I'm not going to cancel. Even though they don't log, they may not log back in. So. So inside the membership, someone signs up. They'll get two credits every single month to go in there and pick two of the other audio books or courses they want to listen to. So if they sign up and it's like, month one, they get two credits, they unlock these two books. Month two, they get, they come back and unlock two more. Eventually they've got eight or nine books in there. If they cancel, guess what happens? Like, now they're paying a disconnect. It wasn't before, right? Typical membership is not paying a disconnect. So we set up this credit system where you come in every single month, you can unbox something. And again, this is a hack that Jamie Smith built for CF Pro tools. You can, using your ClickFunnels 2.0 sites as well, where you can set these little credits like this and people can unlock things. Every month, you can give one credit, five credits, whatever it might be.
