Setting Up An Abandoned Cart Sequence with ClickFunnels

A step-by-step YouTube tutorial (presenter: Matt of CF Pro Tools) explaining how to set up an abandoned cart email sequence for ClickFunnels funnels. Covers two approaches: using ClickFunnels’ internal Follow Up Funnels (email lists, automations) and integrating external ESPs (ActiveCampaign, AWeber, Constant Contact). Demonstrates CF Pro Tools features (Auto Submit Email) that capture typed-but-unsubmitted emails, and shows list/automation logic to prevent reminder emails from being sent to purchasers.
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Hey, what's up everybody? It's Matt again with CF Pro Tools and in this video we're going to be looking at how you can create your very own abandoned cart sequence for buyers or prospects of your funnels inside of clickfunnels. Alright, so what do you need to create an abandoned cart sequence? First of all you're gonna need clickfunnels. You might need some CF Pro Tools because I'm going to make a case right now about why you could use it and how it could be really helpful. Depending on exactly who you're going to work with as an email service provider, you might need something like activecampaign or aweber or Constant Contact, right? So, but you don't need those. You can do everything internally if you have follow up funnels all set up and ready to go. So what I'm going to show you today is how to do this internally, how to. However, if you wanted to set this up with automations inside of activecampaign or something, you very well could do that. Okay, let me know. Leave me a comment if you guys want to see me make a video on how to do it in a different system. Sometimes people come to your funnels and they might come over here, type something into the block here, let's go look at this funnel real quick. So they might come in here and go, you know what, my name's Matt. And I'm Matt, you know, whatever, you know, they might type in part of an email address, they might type in the whole thing, but what's going to happen is nothing. They're going to leave. Maybe they leave, maybe they go to YouTube, maybe they go somewhere else, maybe they got to go to work and they're just planning on doing it later but they forget. So what an abandoned cart sequence does is it reminds them with a quick email and says within a couple hours it's like, hey, did you, you have this thing in your cart but you forgot to get it? Why is that? Why don't. Here's a link, come back and buy from us. Right? So what, what I want to do is show you how to do that using CF Pro Tools today and how to make that a little bit easier for your setup. So what you're gonna, you're of course gonna have a prospect list set up and a buyer's list set up. So let's go back to back here. So what I've done was set up a couple different things. If I go to my email list, I'm going to be using a program called Elite SIM build that I'm using as test right now. So I have a buyers list and I have a prospects list. So what we're going to do, when somebody types in their email address, we have an add on over at CF Pro Tools called auto submit email. Here, let me see. It actually had a different one set up here. Auto submit email, it's this one right here. So what this does, if somebody types in a valid email address behind the scenes, what it's going to do is it's going to grab that email address right out of there and even if they don't submit the page so that you can kind of remind them and nudge them. Okay, now back here, let's look at this. So when you use that add on, what you're going to do is you're going to add them to a prospect list with a 2 hour delayed email. All right? That email is going to remind them to purchase. Now if within that two hours they decide that they're going to purchase from Elite SIM build, then they're going to go on to the buyers list and what happens is they're going to have an automation set up. There is a buyer's automation that is going to remove them from the prospect list. So that way they never get the, the reminder email. So if they buy, they never get the reminder. But if they do buy or if they don't buy, then they're going to get a reminder. That is the email autoresponder sequence. Now let's go back to this funnel. Click Funnels. Funnels. You could set up something a little bit longer inside of there. If you, if they actually go through the first step because they've actually submitted that email address, you can set them up on a whole automation. Now let's look at the promo code pro test. I'm at six minutes by the way. So I'm going to come in here, go to my Automations tab and see exactly what's happening. So here's what I set up in the Automations tab. If somebody comes in and they put their email address in the system, what happens is they're going to be added to the prospect list, okay? So that happens immediately they're going to be added to a prospect list and then they're going to inside a follow up funnel. So inside of follow up funnels, which I was just showing you, they're going to be added to that list which means they're automatically added to a follow up funnel. Alright? Now if they buy, which we just talked about, then we're going to add them to a buyers list but they're also going to there's redundancy built into the system. They're going to be added to the buyers list but I also set it up to remove them from the prospect list at the same time. Now if that doesn't happen for whatever reason there's an issue. We've set some automations up inside of the follow up funnels over here where we go into follow up funnels email lists. We looked at this earlier. So there's the buyers and there's a prospect. So let's look at the buyers list here and what happens is, is that they have. Let's see I'm going to go into the buyers list itself and it actually will remove from this is the follow up funnel here. So it's going to remove them from the prospect list. You can see that happening inside of the follow up funnel itself and then it sends them their welcome email. So there's redundancy built into the system to make sure that they are taken off of that prospect list so that they don't get the email reminder if they make a purchase. I know this is getting complex right. So what happens if I come here and I type in My name is Billy bob and it's bob/48gmail.com now right. There's the special, the magic sauce. Right. Remember we added in auto submit email so as long as I put in a valid email right here I, I notice I did not click go to step two. I didn't click submit, I didn't do anything. Bobplus48mail.com but let's say I did click it. Either way that information is now going to be pulled in through the backside. I'm going to hit refresh and we're going to go to contacts. Okay so now that contact Bob +48 is now been pulled in less than a minute ago. Now I've noticed follow up funnels has a little bit of a delay. So so if you're checking on this immediately and while doing your test you might have a few issues but we're going to go to the lists. Hope that it's on there already. The prospects list here is where I should be. I should now be on that prospect list so that I could see Bob +40C but look at that, Bob +48 is already there. Actually happened within like 10 seconds. Real quick while we have a minute let's go to step two and we're in test mode. Let's buy something. Right. All Right. So we're going to do this. Type in. I don't have a code. I don't care. We're going to do this. This. Throw some stuff in here. Sure, why not. I'll take that. Complete the order now. We're going through this now what happens is we're going to go onto a buyers list and we should immediately come off. Now none of this really matters. All this is testing stuff. Right. So we're going to go back here and double check to make sure that all of that stuff has happened. All this stuff going through the delay has happened. I should be on an email list and these should become inactive. Let's go to follow up funnels. Go to the email list, go to the buyer. So buyers list here. Billy Bob 48 Gmail. So I am added to that. Let's go to the follow up funnels here. I got 51 seconds to show this off and hope that it all works. Okay. And there you have it. So the buyers list eventually does update. So it happens a little bit on the slow side but it does happen. So there's the buyers list. You can see that the they were not removed. This one actually did not kick off because it was taken care of through the automations tab and they were removed. So by the time it got here there was nobody to remove. So the that redundancy was in place and technically it worked. And the second thing that we needed for that to happen was for the welcome email to send out and that did take place. So there you have it. That's how you set up an abandoned cart sequence. I hope that you guys have enjoyed this. Hope that you see the value in this and definitely see the value in using the auto submit email and being able to grab that. That will work with a one step order form with a regular opt in page, a one step order form or a two step order form. So play around with this, try using it with your own ESPs and just have fun with this and use this to acquire a customer that you may not have been able to acquire before. Okay, Hope this helps. And as always if you have questions let us know. Don't forget to hit that like and subscribe button. I'll see you guys in another video. Take care.










