This is a YouTube video titled "500 prospects for 1 sale? 🤔" containing a monologue or presentation focused on sales strategies for fractional CFO clients. The speaker discusses lead conversion ratios, effective sales call techniques, and common mistakes in client conversations. The content is instructional and aimed at business owners or sales professionals, created on December 24, 2024.
So 10 leads equals one appointment and five appointments equals one sale. So for every 10 leads you get five appointments you're going to get one sale. So every 50 leads you get you're going to get one sale. So when you're talking to business owners this is the thing that is costing you sales. So number one you're focusing on deliverables and not the results the client wants. Number two is you're talking way too much on sales calls. You're not letting them talk. They should be talking 70% of the time. You should be talking 30% of the time. Number three is you're showing your cards way too early. The price is revealed in at the end of the sales call when they understand the value not at the beginning. You sell a result, not a service. And probably the biggest culprit of all is you're actually having the wrong conversations with the wrong type of prospects. Follow for more tips on closing and signing on more fractional CFO clients.
