This is a YouTube video titled "A masterclass in Cold Calling! 👀 📝" containing a discussion between two speakers about sales techniques, specifically focusing on the difference between selling and persuading, and strategies for effectively signing higher paying fractional CFO and accounting clients. The content is instructional and aimed at improving sales calls.
Don't misunderstand what selling is. Selling is not convincing. Selling is persuading. Persuasion is when I help someone make a decision they already desire to make for their own reason and all I have to do is tap into those reasons and show them how my offer helps them fulfill their objective and the only thing left for them to do is buy.
Okay, so I love this. Here's the thing. When somebody wants something you need to give them a reason to buy. Usually when you're on a sales call you go into the pain, you go into the problems, then you go to the goals and where they want to go and then you see that your solution is aligned to what they actually need. And so what you're actually doing is just educating them on what you do and that's a much easier way to get and sign higher paying fractional CFO and accounting clients. All you got to do is just fall for more tips.
