Charles Leikauf tells accountants to stop relying on seasonal tax prep and low rates. Instead, use AI to automate basic work, offer fractional CFO services for higher fees, and find clients online year-round to build consistent monthly revenue.
Is this thing on? I've got an important message for accountants who are doing things the old way when they should be doing things the new way. And so hopefully this is loud enough for you to be able to hear me. So what I would recommend if you want to move from the old way to the new way of growing your accounting firm is a couple things. Let's see if you're doing things the old way now or we'll see if you're doing the things a new way. So the old way of growing your accounting firm is just doing low dollar tax prep. It's having a physical office letting people come into you and they sit down with you on April 14th or October 14th and like, hey, you know what? Today's the deadline. I got, I got stuff to file and you charge them a couple hundred bucks and then you know, you see him next year, maybe they ask for a year's worth of bookkeeping to be cleaned up all at one time and you go, I will not do another thousand tax returns next year. So that's you. That's kind of the old way of doing things. Now the new way of doing things is a little bit different. It's selling fractional cfo, it's embracing AI and it's growing your firm. So you're making money every month and not just two or three months of the year as you see your bank account go lower and lower every single month because you're registering tax time and you poured over the rest of the year. So it's getting more stable and consistent income. So if you're able to do these three things, which is implement AI on your firm, move over to fractional cfo, get clients online, that's going to allow you to earn a consistent income throughout the year. So, hi, my name is Charles and I've helped over 300 accounting and tax firms implement fractional CFO services into their business. As well as AI, I own a seven figure year fractional CFO firm and I've also helped a bunch of people start their own fractional CFO offer. I've been a full time CFO of a large company and worked in corporate finance OR restructured a $2 billion year business unit. So I've helped everyone do all that I want to talk about how to get started is the new way. Because the old way you're going to be you have your luncheon by AI. The AI CPA is allow people in other countries to get the CPA license. So you're competing against people in India using AI For a tax return that we are H and R blocks coming behind you. Right. Everything else, QuickBooks is getting into it. And so instead of competing against those giants, I want to escape that rat race. And so I want to move into fractional CFO services. So as a fractional cfo, you're taking your well known, your skills that you know well, you're sharpening them a little bit, maybe getting a fractional CFO certification. And you're helping clients do three things. You're helping clients make more money, save more money and keep more of their money. You can throw on tax strategy. With that you can earn significantly more. Instead of earning XYZ, you can earn 300, 500 or $1,000 an hour if you have your offer structured correctly. And so we show people how to do is exactly that. You help clients make more money, keep more money, save more money, understand their money. You implement AI. So that way all your time spent doing the commodity work goes down and your time spent advising the client goes up. When you're able to do that, you're able to significantly increase your dollar per hour earnings. So the final thing is getting clients on the Internet. Now, wherever you live, your geography really depends upon what kind of clients you access to. If you live in the middle of nowhere, Kansas, you probably don't have access to a lot of high net worth clients or clients that have larger businesses. If you're in New York or LA or Miami, you might have those opportunities. Or even Dallas. What if you don't live there? They did a study in. The largest determinant of your earnings is typically the zip code you live in. That becomes not true when you throw that in the drain and you throw that down the trash when you start getting clients on the Internet because you get to advertise in any zip code and you get to go after only the premium clients. So instead of going to your local BNI meeting or chamber of commerce and tooting your horn or waiting referrals, you get to a month. You can get a lot more clients a lot quicker with the premium clients, the CFO clients, not just during tax plan but year round. So imagine you are attracting clients constantly instead of just taking the referrals to get to you. Because if I asked you if you're now in your business, if you could pull lever and get three more clients tomorrow, if the answer isn't yes, then you don't have a marketing system. So you install a marketing system to sell higher value services which is fractional cfo. And you do have a hell of a lot faster, which is by using AI. And so we help people do all of those here. So if you're interested in that, all you have to do is go to Property and we show you exactly how to get started with AI, how to implement fractional CFO services, and how to get clients on the Internet. I'm Charles Lykoff, and I'll see you there.
