A fractional CFO expert shares six questions to ask potential customers that reveal their business needs, fears, and desires. Use their answers to target better leads and close higher-value clients.
A fractional CFO expert shares six questions to ask potential customers that reveal their business needs, fears, and desires. Use their answers to target better leads and close higher-value clients.
You're going to start with a customer and you're going to ask them six questions. Ready? So what's the number one thing you need? Better cash flow management. What's the number one thing that you want? To grow my business without financial stress. What's your biggest fear about your business? Running out of money and having to shut everything down. What's the thing that you desire most about your business? I want steady growth and financial stability. What have you tried already? I hired a part time bookkeeper and I used some like software. After trying all that, what did you hate the most about it? I always felt like I was catching up and I didn't really know where my money was going. So I can quit finally chasing down the $500 payments and move to $5,000 clients. After asking 50 people all these questions, you'll understand their needs, fears, desires, wants about the business. And you're going to be able to use that in your advertising and in your sales to sign on higher value customers. I started this page to help people grow their fractional CFO firm. Follow me for more info.
