Look up who you're speaking to before the sales call #entrepreneur #fractionalcfo #parttimecfo

7 Jun 2024

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This is a YouTube video titled "Look up who you're speaking to before the sales call #entrepreneur #fractionalcfo #parttimecfo" containing a monologue or talk recorded on June 7, 2024. The speaker discusses strategies for preparing before a sales call, including researching prospects through various channels like Calendly, LinkedIn, and social media, and evaluating potential clients based on their revenue to determine fit.

Do some initial homework on your prospect, whether they booked an appointment through, like, a funnel you have, or like on Calendly, or you follow the LinkedIn script or the messenger, the organic outbound script. Right. You want to get some information on them, understanding maybe snooping them on, like, social media or LinkedIn, understand a little bit about their business. Right. Trying to figure out what kind of pain points they're going to have. So for me, when I have an E Commerce client, my first thought is, are they above or below a certain revenue number? And for me, unless you're the bare minimum of someone I'll talk to is somebody who's doing $50,000 a month in revenue for what I specifically do, the challenge is that if they do $51,000, they're probably still not a good fit. But that's like my cutoff.