This is a YouTube video titled "Mastering your messaging is key for landing Fractional CFO Clients" containing a monologue or talk focused on effective communication strategies for attracting clients in the fractional CFO space, discussing challenges faced by e-commerce businesses scaling revenue. The content is from May 31, 2024.
It's really easy to get them to bite on the hook and want to book a call with me because I speak their exact language. I know their exact problems. It's, hey, is your revenue growing insane every month with your bank account balance going down? Are you not sure how much inventory to order? Anyone who's, who's quickly gone from like 50k a month to 500k a month in E commerce, those are an absolute nightmare for them. And so I can say that and somebody, you know, doing a couple million dollars a year is going to be like, hey, that's me. Anybody smaller than that is going to be like, that's not a problem for me. What are you talking about? You're crazy. And so getting that messaging is the most important part. And then it's like, all right, how much gas do I want to put on the fire.
