This is a YouTube video titled "My #1 Closing Line 🎯" created on December 26, 2024. The content features a single speaker providing sales advice on how to handle discount requests by reframing them as a buying signal and emphasizing the value of results, aimed at helping grow a fractional CFO firm.
What do you say when someone asks you for a discount? Let's go to the whiteboard. So when someone asks you for a discount, here's what happens is they don't understand the value that you provide. So when someone asks for a discount, here's what you say. Do you want me to discount my results for you? Here's why we say that they wanted a discount. So I say, great, do you want me to discount the results I'm going to get for you? As in, get them less results. People don't want less results. They want the same result for less money. But when you say, they say, hey, I want a discount, you're saying, great, I'm going to discount my results for you. No one will ever say yes because they're here because they want the results. Asking for a discount is a buying signal. Say that on your next sales call and tell me how it goes. Follow for more tips on how to grow your fractional CFO firm.
