Sales is not about getting people to buy❌

Sales is not about getting people to buy. It's about giving them the right reason to buy. So first off, oftentimes people think about their services. Services. Your client doesn't care about your services, so they care about their needs. Now, when you're going sales, it's not always about their, their needs. How do you get that? Is you talk about their pain points. When you talk about their pain points, do they not have enough cash flow? Do they need money in their business? They not have financial clarity? Do they know how much business money is going to be in a business bank account a couple months from now? So that's their pain points. The next thing after pain points is you want to go solutions. What are your solutions? Is that cash flow management? Is that working capital management? Is that inventory? Is that getting the financing? You want to talk about your solutions to their pain points. And then finally we're going to talk about their benefits. What are the benefits? What does it do for them to have fixed cash flow? What does it do for them to never worry about bouncing a check again? What does it do for them to think about they're never going to miss payroll, so their employees are happier with them. So their employees can pay their mortgage. They don't have to have that conversation with their wife that says, honey, I don't think we can pay the bills this month. John at work paid me late getting people to buy. You want to talk about the pain points, you want to talk about the solutions, and then the benefits. Follow for more tips for growing your fractional CFO For.