Charles Lykoff tells accountants and CFOs to stop relying on local networking for clients. A systematic online marketing approach brings premium fractional-CFO clients year-round instead of sporadic referrals. AI can accelerate both service delivery and the marketing process itself.
Chapters
The final thing is getting clients on the Internet. So instead of going to your local BNI meeting, your Chamber of Commerce and tooting your horn or waiting referrals, you get one or two a month. You can get a lot more clients a lot quicker with the premium clients, the CFO clients, not just during tax plan, but year round. So imagine you are attracting clients constantly instead of just taking the referrals to get to you. Because if I asked you if you're now in your business and you could pull lever and get three more clients tomorrow, if the answer isn't yes, then you don't have a marketing system. So you install a marketing system to sell higher value services, which is fractional cfo. And you do that a hell of a lot faster, which is by using AI. And so we help people do all of those here. So if you're interested in that, all you have to do is go to profitsearchgroup.com and we show you exactly how to get started with AI, how to implement fractional CFO services, and how to get clients on the Internet. I'm Charles Lykoff and I'll see you there.