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Charles Leikauf contrasts two approaches to making money online: (1) creating lots of content and relying on platform payments (e.g., Meta, TikTok, YouTube), which he downplays as unsuitable for everyone; and (2) providing high-value services—specifically acting as a fractional CFO to help small businesses understand and improve their finances. He claims a large market opportunity ("33 million small businesses" in the U.S.) and suggests fractional CFOs can charge $300–$1,000 per hour. The clip ends with a call-to-action to follow him for free tips on becoming a fractional CFO.










