This is a YouTube video titled "When someone says: “How much do you charge?”🤓" created on December 30, 2024. The content features a single speaker giving advice on how to handle pricing questions during sales calls for fractional CFO services, emphasizing the importance of tailoring solutions before revealing prices to demonstrate value and win clients.
When someone says, hey, Charles, how much do you charge? You better not give them the price. When you answer $5,000, their first thought is that they're immediately going to lose $5,000. So let's talk about when to reveal the price. And yes, I said $5,000, not $500 like a lot of accountants are charging. So this is what you're going to say on a sales call. Well, you know, before we can get into the price, what we're going to have to do is go over your specific situation, because I'm not even sure the proper way to best help you yet. Would you mind answering a couple questions about where you're at? That's gonna be you offering them tailored solutions instead of just general services so you can charge the appropriate amount. You're gonna highlight the benefits of your solution and the results of what you can do for them. Then when they hear the price, they actually understand the value that you create for them. That's the key to winning clients instead of losing clients, especially for ones that start off with, hey, how much is it? Right off the bat? Follow for more tips on growing your fractional CFO firm.
