You Need a Lead Magnet #entrepreneur #fractionalcfo #parttimecfo #money #podcast

Whatever freebie you create, it needs to cause another problem. So like, we, we have another girl. She helps software folk. I probably may have mentioned this before because, like, when we dialed in hers, that was a really good example. And so what it is is software folk it. Hey, we created a free valuation calculator. You can go click on it to use it, and then the very next problem is, okay, you have valuation. How the hell do you get from here to what you want to sell your business for? You need to budget and forecast, by the way we do that. You want to book a call and learn more, here's my link. And so that way you're leading with value.