Ad revenue won't make you rich. Logan Paul's drink brand and MrBeast's burger chain generate more money than their content ever could. Build a real business alongside your audience, not just an audience for ads.
I think anyone that is building a media and that's looking to monetize from the media itself, it's just not the smartest way to monetize. Look at Logan Paul, for example, good example that everyone knows. The majority of his money is from his drink. That's how he monetized it. MrBeast, his restaurant, MrBeast Burger, whatever it's called. So you could still monetize from ad spots. If you look at the top names, the Joe Rogans, Lex Friedmans, you can still make money from sponsorships, but the real money is building a business in the background. All the richest people in the world didn't make their money from media. Right.