Day 16 of 21 Days of Futures Fit Learning Strategic Communication
In this short instructional segment, the presenter introduces the competency of strategic communication as a core skill for futures literacy. She explains that language shapes how people experience and act upon the future, and that effective communicators act as sensemakers who translate complex, abstract information into clear, actionable narratives for diverse audiences. Using concrete framing examples—such as the glass‑half‑full versus half‑empty metaphor and re‑phrasing a risk statement into a question about impact on customers—the talk illustrates how word choice can shift perception from threat to opportunity. The speaker highlights that strategic communication reduces paralysis by removing confusion, providing clarity, and prompting practical questions about brand, trust, and delivery timelines. Listeners are encouraged to reflect on the version of the future their words are currently creating and to adopt language that makes the future tangible and actionable.
