In this segment, the speaker explores how psychographic insights can shape marketing approaches by focusing on self‑awareness and audience preferences. Two contrasting psychographic profiles are presented: one that values fewer, deeper client relationships and partnership development, and another (the speaker’s own, influenced by ADHD) that prefers quick, information‑dense interactions and broad, rapid connections. The discussion emphasizes the need to understand how individuals relate to information, communication speed, and partnership depth, and to align marketing strategies with these psychographic traits to attract compatible clients.
Chapters
Joe, how do we really implement psychographics on social media? That's very interesting. I'm gonna throw that open because I know we've got some very bright people here. So if anybody wants to talk about psychographics and how that can play out, I'd love to hear. But I think in terms of psychographics, it's what we're trying to do is learn a little bit more about ourselves and the people we deal with rather than this kind of superficial approach. I've got some colleagues, we have a mastermind together very often, and one of our, one of my friends says the work that he likes to do, he likes to work with fewer people at a deeper level. So it's fewer, deeper rather than, you know, communicating with many people, having many clients and subscribers. And that immediately creates clarity in his mind in terms of his marketing. He wants to work with people who want to spend time to understand the implications, to see how things unfold, how do they develop. He wants to work in partnership with those people, and those people want to work in partnership with him. They want to develop something over, over a period of time. Another psychographic could be a person possibly like myself. It turns out that I have ADHD, which half the women in the world are discovering they have it because we were never diagnosed as children because it was only diagnosed for boys. But for me, it's like I need to get to the point. What is the— I don't need the background. I trust you as a person. Just tell me the information, and then we can decide whether we can have a conversation. But I wanted it quick and rapid and lots of information. And I also want to connect with lots of people and talk to them quickly. And very rarely will I sit down with a glass of wine and talk with somebody about something deeply over time. So first of all, we have to understand how we relate to information, to marketing, to the business, to the work that we're doing, and what kind of people do we want to work with.
