217: Processes - Storing Video Files, Producing a Podcast, and Managing Sponsored Content

Hello, hello, hello, this is Bjorkstrom. You're listening to the Food Blogger Pro podcast. So excited to have you here today because we are talking about processes, processy processes. We are talking about why it's important to have a process for important things in your business. And we're going to be talking about the different processes that we have for different areas of Pinch of Yum and Food Blogger Pro. Now, some of you might be saying, even the word process kind of sounds boring, does it not? Like, if there's something that's something you wouldn't want to do, a lot of times a word like process would come to mind. It feels like it would maybe be in the same category as taxes. But what I'm here to tell you and what we're here to talk about today is that the process of building processes can be one of the most valuable things that you do for your business. And the reason is because there's a lot of things that you do on a day to day, week to week, month to month basis that are pretty similar. They're things that you go through the process of doing them over and over and over. But what you don't realize is that there's a little part of your brain each and every time that has to think through how is it exactly that I do this? What is it that I do when I upload a new photo? What is it that I do when I am storing my files? What do I do when somebody reaches out and they want to work with me to do Sponsored content? All of these things are things that you might be thinking about and using some of your brain, using some of your energy to figure out. But you can take some of that weight off. You can alleviate some of the energy drain that happens with those by creating a process for yourself to follow each and every time. I actually have this on a really micro level with a tool that I use called Things. The actual software is called Things. I've talked about it a couple times before, but I have recurring tasks that show up in my to do list. In Things, it's called Today and it's the task name, but when I click into it, there's seven or eight different steps that I need to follow. And these are things that I'm doing every month. But what happens is inevitably, if I'm only doing it once and it's really quick, I kind of forget how to do it. And so having a little process that I follow is a little gift to myself each time that I go through it. Now, that's just on an individual level, maybe you're working on your own. You're a solopreneur, you're building your blog or business or Instagram account and you're starting to help yourself by documenting the things that are most important with what you're doing. But what you don't know, or maybe you do know and you're intentionally doing this, is you're also building a playlist for what it looks like to run your business. And this is a really important general takeaway for anybody that's interested in businessing. But it's also a great concept that I learned from a book called the E. Myth. And there's actually another version of that called the E. Myth Revisited that is out and it's kind of one of those pillar business books. But in the book they talk about the difference between working on your business and working in your business. And the things that you would do that are kind of tasky, that are day to day, week to week, month to month, that would be an example of working in your business. You're doing the things that help to move your business forward. But it's important along the way to be doing things that are working on your business. And processes are a great example of that. And the reason they're great is because once you get to the point where it makes sense to have somebody to come on as a part of your team or to help out with what you're doing, you have a little playbook and you can say, here's how we operate things, here's what it looks like to do social media or to upload content to a blog post, or here's what it looks like when somebody reaches out to do sponsored content. This is the process that we use. So not only is it a gift to yourself to alleviate some of the thinking that has to go into some of those repetitive tasks. And I have many different ways that I'm doing that on micro and macro levels, creating little gifts to myself each time. I go above and beyond in one instance to build a process and then moving forward. I always have that. It can be a gift to yourself, but it can also be a really intentional move to make from a business perspective. Another example that is a really clear way that processes are helpful is if you have some important part of your business. Maybe you have somebody who is helping out in a certain area. What happens if that person isn't able to make it? Or if that person is sick, or in our case, Raquel, who is the incredible product lead for wptasty is on maternity leave. She did an awesome job of building out different processes that are involved for the things with wptasty, so that could continue to run while she was out. Processes are one of the most beneficial things that you can implement for your business. And we're gonna be talking about a few of those different processes that we use on the Pinch of Yam and Food Blogger Pro side of things. So a little sneak peek into the behind the scenes. What we're gonna do first is we're gonna be chatting with Emily, and Emily's gonna be talking about the process that she uses for storing files. We're gonna going to be talking about kind of the Marie Kondo method of what sparks joy and how it's important to think strategically about your file storage. And we're not going to be necessarily talking about deleting it, but we are going to be talking about the process of finding the place where everything belongs and knowing exactly where you go to find things and also knowing exactly where when you remove something from your computer and store it online. And we're gonna be talking about the process that we use for that. Alexa's gonna be talking about podcasting. So I know a lot of people are interested in podcasting and she's gonna be sharing the ins and outs of how she handles the Food Blogger Pro podcast. You hear a lot from me. But the podcast happens because of what Alexa does on a day to day and week to week basis. And a huge part of that is the many different processes that are involved in making it happen. And then to end, Jen is going to be coming on talking about the sponsor content process. So if somebody reaches out on Pinch of Yum, what does that look like? Or if we're reaching out to somebody, what is the path that we follow? The process that we have for anybody that's interested in doing sponsored content with Pinch of Yum. So it's packed full of a lot of really valuable information. And we're going to convince you by the end that process is not a boring word. It is an exciting word. And one last thing that I wanted to point out is another tool that would be helpful as you think through this. There's lots of different ways that you can build your processes, but there's actual tools out there, there's actual software solutions that help you do that. And the one that we use for all of our businesses is called Process street. And it's called that because it's P R O C E S S T. So it's not process.com it's process.com so they call Process Street. And essentially what it is is it's a tool. It's a software solution online that walks you through the process of building processes. It helps you to build processes in a really clean and easy way. You can upload photos, you can upload videos, you can do screenshots, you can do step by step. You can check it off. And if you don't know where to start, that would be a great place to start. We don't have any affiliation with them or any connection. It's just the tool that we use, and we wanted to share that with you if you want to start somewhere. I also know people that use Google Docs. It's a free tool and very, very flexible. And they kind of pair Google Docs with a Google sheet and they link those up and they build their entire process database within the G Suite or the Google Docs environment. But we use Process street for everything that we do. So there's going to be a lot of valuable information here. We're excited to talk to the Pinch of Yam and Food Blogger pro team to do whatever we can to share different ways to help you build your blog and your business. And a great way to do that is with processes. So let's go ahead and jump in. We're going to talk to Emily next about how she handles some of the file storage processes for Pinch of Yum. Emily, welcome to the podcast.

Thank you.

I'm excited to talk to you about something that is when people think about photography, when people think about video, it's not usually the first thing they think about. But eventually, if they do enough of it, you'll get to the point where you're like, I need to figure out a process for how I handle all of this stuff, all of the footage. So we're going to dive in and talk about what that process looks like. I know that you have been through the Marie Condo. Is that something that you're still doing, the Marie Condoing of all things in your life?

Yes, slowly but surely. I'm on kitchen equipment right now.

Nice.

Ironically.

And for those, this will tie in to what we're talking about. For those who aren't familiar, can you kind of explain the concept of that and what it's all about?

Sure. I absolutely love this book, but basically it's kind of going through all of the things that you have in your home and only keeping the things that spark joy. So if there's something that just you have because you feel like, well, I might use it sometime, but I actually don't really like this thing. Don't get, you know, get rid of it.

Yeah. It's one of the great things about it is that concept of, like, does this thing spark joy? Yes, Keep it. No, get rid of it. We're going to be talking about kind of a. It's not exactly the same because with the footage that we're shooting, a lot of it we are keeping. Even if it maybe is footage that doesn't spark joy. But it's the same concept of having a process, having a system for organizing your digital stuff, because you know what that feels like to go through the process of organizing your physical stuff, and it kind of becomes addicting. It's like, gosh, this feels so good for everything to have a place and to know where everything is and to have everything organized. We're going to talk through the process that we use for that on the video side of things, which is a hard thing to do because video files are really, really big. So let's start at the. At the very beginning. So let's say that you are going through the process of doing a shoot. Can you talk through in a week? In a typical week, what does it look like for you to, you know, go through the process of doing shoots? And how often are you pausing and importing all of that footage or some of that footage onto your computer? Is that once a day, a couple times a week? What does that first part look like to bring those files in?

So typically, in kind of an ideal shoot day, I can shoot two videos in a day, and I have an SD card for each camera. So we have two cameras. So each camera is recording video at the same time. And typically at the end of the day or even the first day that I'm going to be editing, I will transfer the files from both SD cards into their proper folder. So I will make a folder for each recipe. So say we're shooting a pasta recipe and a salad recipe. I will go through each card and take all of the video clips that had to do with the pasta recipe, put them in a folder called Pasta. And same with the salad recipe. Those will all go in the folder called Salad. And then I kind of have those all there so that when I go in to go edit, all of the video clips that I need for each recipe are right there.

Awesome. So those folders, this is going to be an important concept that we're going to be talking about. There's different places that you can put files and folders and you'll Quickly learn on a computer, if you start to. Even with photos, you'll quickly learn. That takes up a ton of space. And so you have to be strategic about where these things live. For that first part, when you're. It's kind of the active video, the thing that you're focusing on, are you putting that on your desktop? Is there? I'm guessing it stays on your computer. In this first phase, kind of the editing phase, does that all kind of stay in one central spot?

It does. So on my actual computer, in the movies section of Finder, I have a folder called Pinch of Yam Recipe Videos. And then it kind of nests down from there to a very specific those like, salad and pasta folders. So it goes from the Pinch of Yum recipe videos to the year. So we're in 2019. And then from there I break it down even by quarter. So right now we're kind of at the tail end of quarter three. So I'm depending on how many videos I am recording each quarter, sometimes I even break it down into quarter 3A or quarter 3B, depending on how big those folders end up getting. And it's just to kind of break them down a little bit further. So down the road, if we need to go back and locate something, it's not just one massive folder with, you know, 150 videos in it. We can kind of go back and say, well, I shot that in August, so that was probably the second half, half of quarter three and 2019. So you kind of can stair step your way down. So right now, again, it's Pinch of Yum Recipe Videos 2019. We're in quarter three, I'm in quarter three B. And then in there would be, I would put our pasta folder and our salad folder, and everything for those videos gets put into those folders. So we have not only the video clips, but then when we pick out music, I put the music within that folder as well. So that every piece of content that we need to create that video for that recipe all lives in the same folder.

Got it? Yeah. That's great. And again, this is kind of the Marie Kondo idea where we're not necessarily throwing things out, but we're just intentionally organizing it so we know where everything is. And I think that was a change that we made that has been super helpful for navigating. And you explained, you know, how you might navigate where you're like, hey, this was 2017. We did this video and now we're going to edit it or we're going to, you know, re edit it or we need to access it for some reason, or maybe we're doing a mashup video and including it and we can really easily access that in a way that was different. When they were just like all listed as the recipe name in one giant folder, it got really hard to navigate. So I think that's super important takeaway. The other thing that I think is important to point out is the importance of editing. I think with both photos and video off of your hard drive on your computer versus an external hard drive. Now there's hard drives that are becoming a little bit faster and making that a little bit easier. But it's one of the things that we've said, you know, hey, how do we, how do we be smart about making the editing process as easy as possible? One of the ways is making sure that the footage you're editing is actually on your hard drive so it doesn't have to cross over. This is getting a little technical, but cross over a cable and then it gets really slow in the editing process. So is that something you've experienced before? Like, have you edited off of a hard drive and have you noticed a difference with a hard drive versus on your actual computer's hard drive, external versus local?

You know, I don't know that I've ever actually been in the habit of editing off of an external hard drive, but that is one of the really nice things about this organization of folders is that I feel like I can only, maybe I only like to keep a few recipes going on the hard drive at a time and breaking it down by year and quarter. And even like first half of the quarter and second half of the quarter, it keeps the kind of working videos, like the group of working videos, relatively small. And then when I'm done and I'm like, okay, ready to go to the next second half of quarter three, I will make the new folder for quarter three part B and I will start backing up the part A onto our drive storage. So once that. And then that typically is only maybe 10 videos or something. And then I can very easily back that up onto drive. And it's not going to take like a month of backing this thing up. You know, it's.

Yes.

So I find myself doing that every couple weeks or every month or so having a group of videos that are completely done, they're edited, they're all just, we're done with them now at this point. But I mirror the folders exactly the way I have them organized on the computer. I have our video drive set up the same exact way. So it's just. I just take them from my computer and put them in drive and they live in the same folders. So it's nice and easy.

This is. This is one of the things that I can kind of geek out on, like as a nerd. This is something that's. That I think is so great. And the two components of it are, number one, we have a remote team. And so we were trying to figure out how do we give everybody the capability of getting access to the files and folders that they need. So we wanted everybody to be able to get it. And the second piece to it was how do we do it in a way where people don't have gigabytes upon gigabytes upon terabytes of content downloading onto their computer. And before, what we were doing is we had Dropbox folders and you would upload it into Dropbox. And this was before either Dropbox had the option, or we knew that it was an option. But what was happening is those would all download onto everybody else's computer. So everybody was starting to get all of these, like, huge files downloading onto their computer. And this was before the option that Dropbox had to say, like, hey, store this in the cloud only and not on my computer. But the great thing is that we discovered that Google Drive, and we use what's called G Suite, and the level of G Suite that we are on, it's like 10 or $12 a month per user. And this could be. Even if it's you as an individual and you don't have any team members you could sign up, and it's $12 a month. But the great thing is there's unlimited storage on Google Drive. And this worked out really well because as you explained, what that allows you to do is upload those files, upload the video files into Google Drive. And then what it does is it brings them over and then it processes through and it uploads them into the cloud. And then when it does that, it takes them off of your computer so you still have access to them. It's still stored in the cloud. And you can download them if you want to, but then it's not taking up a ton of space. And that's a huge takeaway because we literally have terabytes of video. And we're trying to figure out where do we store this if we're not going to put it on a hard drive? Because we don't want it just in one spot, because then not everybody can access it. So can you talk about what that looks like? Let's say you get to the point where you've considered a section. Maybe just for ease of communication, you say, okay, quarter one is done. I've wrapped up all of the videos we've shot, everything we need. I have all the files included in it. What does that look like to kind of put it into cold storage, so to speak? How do you take it from on your hard drive to putting it into Google Drive, knowing that some other people could use this as a way to find a place to store their footage where it's not taking up a bunch of space on their computer or it removes the need to also have an actual physical hard drive. So what does that process look like?

Okay, so one of the other things that we did when we were kind of revamping the storage of the videos is we went from I do the editing on Final Cut Pro and it used to be one giant library for all the videos within a certain time period, but it was very hard to find. So if you ever needed to go back in and you know, either re edit that video, it was a library that had maybe 25 videos in it. So it was humongous. So moving that on and off was. It took a lot of time and a lot of space. So we have now also gone to having each Recipe video have its own library. So the first thing that I do because, and I know you had told me about this too, which I'm very glad, you can't upload a Final Cut Pro library to Drive without it sort of getting kind of broken and pulled apart. Funny, if you are going to be using Drive and Final Cut Pro, you want to zip your, like compress your Final Cut Pro library files. So basically what I do is so when say we're done with quarter one, I go through each folder and I've already typically deleted all the generated files. And then I will zip the Final Cut Pro library so it's compressed and safe. And then I just. I typically will do maybe like four at a time, just depending on how long it'll take. But I will then, you know, copy and paste all of the folders for the different recipes. And each folder has all the video clips, the the library from Final Cut Pro and the music. And then I just copy it down into, or copy it onto Drive and that's it. So it takes just a couple minutes to compress the libraries and then copy it into drive and it's.

Love that again.

Yeah, pretty.

Pretty simple. The thing that there's A couple things that I think are important to point out there. Number one, you had talked about zipping things up, like compressing it. And for those who have never compressed a file or a folder, it's actually pretty easy. You can just right click on whatever it is that you want to compress and say compress, and it creates that dot zip version of a file or folder. And it's kind of like. I imagine it to be maybe like Star Trek or. I feel like this happened on Willy Wonka and the Chocolate Factory. Like, there's. Was there a scene in Willy Wonka where they, like, transport somebody and. Or.

Yes. Mike tv.

Okay. Yes.

Isn't that his name?

Yes, for sure. And does something weird happen? Like, doesn't he get, like, goofed up in the. Like in the transportation process and taken.

Apart in the particles and he's floating across and then when he gets put back together, he's smaller?

Yes, exactly. So I feel like that happens. It's an important takeaway for anybody that's thinking about storing things in the cloud is you don't want to MIC TV it, which essentially is like putting something in the transporter that shouldn't be transported. And like you said, Emily, Final Cut is a version of one of those things where, like, it takes. It takes it apart and then when it reassembles it, it's not the correct version of it. And the best way to know if you can transport things within a cloud storage solution is to just look up and say, like, Dropbox, you know, accepted files, or Google Drive accepted files. And what it will do is it will tell you, like, these are the files that we understand PDF, you know, doc. So Microsoft files. And we've learned the hard way that, you know, occasionally we'll try and send a file over and then somebody's like, hey, it's not working. And that's because it's been. Mike TV'd like it's been taken apart and reassembled. And the way it's reassembled doesn't work. So that's why we do that zip portion of it. The other thing that you mentioned that I think is really valuable for people who are doing video is the idea of when you are uploading these things. You talked about removing the. The additional, like, rendered files and things like that. Can you talk about at a high level what's happening in Final Cut when. When those files are created and then what removing those does? And you can maybe kind of talk people through the basic idea of how to do that. It doesn't have to be like, you know, a screencast tutorial, but just kind of the high level of that.

Sure. So as you're working in Final Cut, Final Cut is constantly kind of rendering and making backups and it's to allow the actual editing process to go very smoothly for you and work as smoothly as possible. But when you're done editing a video and you don't really need those anymore, you can just. I believe it's in now. I can't think off the top of my head, but there's a place where to up at the top, you can drop down and say delete generated files and just delete them all. It's not going to mess up any of your editing. If you wanted to ever open that library back up, it'll open back up. You won't really actually notice anything with these things being deleted. It just makes it a little bit cleaner and a little bit smaller of a file to then save. That's typically what it is, is you just delete those and then I close the library and then it's ready to be compressed and again compressing it sounds fancy. Is you literally right click and pops up a thing and say compress and it maybe takes about a minute, it compresses it and then you're ready to back it up.

Cool. And I think that I don't remember when I learned about that idea of removing those generated vials, but it ends up being a lot of content. You're not removing the content. It ends up being a lot of like weight to the file that you're actually removing. And I never realized how much extra stuff Final Cut actually creates around it, like you said, to make the editing process easier. And you know, an example might be if you add text over something, it will go through the process of rendering it. But what you can do is, like you said, you can remove those and it doesn't impact the footage. It's not like you're deleting clips that you can't get back. It's just that next time that you open it down the line, it will re render. So it'll take a little bit of time to go through the process of rendering, which with Final Cut, it does that automatically. But it's for anybody. Whether you're storing it on a hard drive or storing it in the cloud, or storing it on your computer. It's a great thing to do once you're done because it'll help to save space and it doesn't impact long term any of the footage. It's not like you're Marie Kondo ing it and chucking it out and then never getting it back. So it's an important takeaway there. So after you go through that process, you upload it and then at that point, essentially we have an archive of all of the files, folders, everything that we need over time. And it's all stored in the cloud, so anybody could access it. Like, if I wanted to grab a video, I could go up, I could say, hey, download the shoot that we did for the pasta salad from June of 2018, and I'd have really quickly be able to get at that. And that's helpful even if you don't have a team, because what you're gonna find is over time, you're gonna wanna be able to access all of the different files that you have. And so creating a process around the organization system is really, really important. Last thing, Emily, can you talk through what does it look like at the point when you do want to go and get footage and edit that? Can you talk through, even if it's really simple, how that looks, to grab that, to bring it back to your computer to edit it and then put it back on?

Sure. And this could be. I find that sometimes I will want to either reopen a Final Cut Pro library or just find footage. And sometimes it's, oh, I remember I did this effect on this video last year, but I can't remember exactly how I did it. So if you have the ability to pull the Final Cut Pro library back in and kind of see how you did your editing and say, oh, that's right, I used this effect, or okay, so I can do that again. So sometimes it's nice because especially if you get into creating a lot of videos, you might not remember exactly every single thing that you did. So to be able to pull that back and get it back in front of you to sort of see how you did something in the past is really totally. It's helpful. So basically it's just the reverse. So I would go into. I have the drive file stream installed on my computer, so I can just access it like it's a drive in my finder. And so I go in and kind of scroll over to video and pinch of Yum Recipe videos and then whatever year and quarter that I'm looking for. And again, because everything is nice and organized, it's takes no time at all to find it. And then just copy. And then I usually paste it back in the same space on my actual computer. And then when I'm done, if I need to save. If I made any changes to it, I can resave it on a drive. But if it was just sort of to access it for reference of something, I don't worry about copying it back into drive when I'm done, if it's just to check something out or reference it. But if I made any changes, I will resave it or go through that quick process of compressing the library and saving it back onto drive.

Yeah, totally. And what I love about that is now we have a process. We have a system that we can follow. Everybody understands it. And even again, even if it's just you individually creating these for your own sake, I know having gone through the process, Emily, you'll appreciate this. Lindsay gives me a hard time about it, but, like, I fold my T shirts all the same way and I stack them vertical like Marie Kondo has.

Oh, so do I.

That's not her name. What is her? Her name is Marie.

It is Marie Kondo.

It is that. Okay. And it's the Kondo method. Kondo Mari Method.

Konmari.

Yeah, Konmari. Okay. Yes. Marie Kondo. So she would be proud of stacking my T shirts in a certain way. And, Emily, if anybody ever meets you in person and they say, I have started to organize my files this way, I follow that process. Then you can give them a congratulations for the digital version of Marie Kondoing.

Yes.

Perfect. All right, thanks so much, Emily. Next up, we're going to talk to Alexa about the process that she uses for this podcast. It's going to be a little bit of a process inception on the podcast. We're going to be talking about the podcast process. So I'm going to kick it over to Alexa.

Hello, wonderful listeners. Alexa here. And today I want to talk to you about the podcast. Talking about the Food Blogger Pro podcast on the Food Blogger Pro podcast is kind of meta, right? I mean, I don't really know. I've been watching a lot of community lately, and even though they talk about things being meta and like almost every episode, I'm still not 100% positive about the definition of that word. But regardless, we are talking about podcasting today. And before we talk through some of the processes that we use to produce the podcast, I wanted to say one of the main reasons why we're able to produce the podcast week after week is because our roles, that is what Bjork and I both do for the podcast each and every week, are really suited to what we like to do and what we're good at. For instance, Bjork loves making connections with people. He loves having conversations with people, and he just loves learning more about what people do and how they do it. And that's why 99% of the time, Bjork is the interviewer for the podcast. He just has such a knack for asking the right questions and having mean, meaningful and helpful conversations with our interviewees. Me, on the other hand, I am much more comfortable behind a computer editing episodes. I love the processes of the planning the episodes and just making sure the episodes come out every single week. So one of the main reasons why the podcast works is because we are both in roles that we're comfortable in. So just with all that being said, let's get into the nitty gritty of our podcasting process. And it's gonna sound like a lot, but I'm gonna try to make it as easy to understand as possible. So first, scheduling the interviews. So before we started this new version, the new series that we're kind of doing of the podcast, we scheduled around 200 interviews with, we got a lot of those interviews scheduled with people we already knew. So whether that be bloggers we already had, relationships with, business owners we already knew, or maybe influencers we were somehow connected to. Other times we just cold email people and kind of explain what we do, what the podcast is about, how many people we reach with each episode and what we'd like to chat with them about. A good example is Bjork's interview with Shanna Nyquist, which was number one for neither of us really had a connection with Shauna, but we were familiar with her work and Lindsay was actually a huge fan of her book, so we managed to make that work. We use a tool called Calendly. It's hard to say, but it's C, A L E N D L Y to book those interviews. And it's awesome because it allows you to have a scheduler for a specific event like podcast interviews. And it integrates with Bjork's Google Calendar so he doesn't need to constantly update his calendarly availability. It automatically configured based on his availability in his Google cal. And he knows that he needs about an hour to an hour and a half for each podcast episode. So Calendly kind of automatically makes that work. Calendly is also great because it sends follow up emails to our interviewees that we've configured to have the link that we use to record the interviews and more on that in a bit, as well as a public process street checklist that interviewees can use to to make sure that they're ready for the interview. So stuff like pausing computer backups, muting notifications, stuff like that. Bjork talked a bit about Process street at the beginning of this episode, and it's helpful for interviewing podcast guests virtually so that the interviews are just as smooth as possible. Then it's time to record. So Bjork and the interviewee enter a Zoom meeting room and chat a bit, kind of about how the interview will go and then they get right into the interview. So Zoom is a video conferencing tool. We use it for a ton here at foodblogger Pro, like our free events and any kind of interviews that we put on Food Blogger Pro as a course. And it's great for virtual interviews like this podcast. So Zoom records the interview and saves it to Bjork's Zoom account. But we've recently found that the Zoom audio quality isn't the best. So Bjork actually records a backup, which is now our like main track, with a tool called screenflow. So that's what we've been using. We actually also use ScreenFlow to edit the podcast. So that means that cutting out any stops, adding music transitions and more. We got our music from Audio Jungle, which is royalty free music and it's pretty affordable. And then screenflow makes it really easy to add music effects for our intros and outros, like when the music hit the beginning, starts out quiet and then gets a little bit louder. So screenflow is actually just a really simple editing tool with very minimal bells and whistles. So if you're doing kind of a ton of heavy editing, it's possible that something like Adobe Audition would be a little bit better for you. But I find that screenflow does everything I need it to and not much else, which is actually great for someone like me who doesn't have a super strong editing background and I just need to get the job done. So once again, once the episode is edited and ready to go, I'll then export it as a lossless AIFF file, which is actually a huge file, but the quality is a little bit better. That said, I need to turn that into an MP3 for our hosting and more on that in a bit. So I'll import the lossless file into itunes and then convert the file into an MP3. And I've actually included a link in the show notes about how you can do that. You'll need to change some of your settings, but once you've done that, it's as easy as highlighting the file going to file, convert and then convert to MP3. So once I have the MP3 version, I add all the information about the episode by right clicking on the MP3 version and clicking Song info. In addition to adding the file, artist, album, genre, year track, all of that information, I'll also add the art artwork, which is our podcast logo, and then some custom lyrics, which are basically just a simplified version of our show notes. So when all of that information is added to the MP3 file, I'll save it and then I'll drag it to the folder that I have for the episode for safekeeping. We actually have a folder for each episode that we then upload to Google Drive, just like Emily was talking about a bit earlier. And then I'll upload that MP3 version, the one that has all of the information about the episode, to our hosting service. So just like a blog needs to be hosted somewhere with a company like SiteGround or WP Engine, a podcast needs a host as well. And we actually use a hosting service called Libsyn for that. And fun fact, they are based in Pittsburgh, just like me. It's as easy as uploading the episode, filling out a little bit more information about each episode, and then scheduling it to release on a specific day at a specific time. Last thing I wanted to mention were show notes. So we like to actually publish a post on FoodBloggerPro.com podcast for each episode that kind of acts as our show notes. In addition to the details that you see in the actual file you download from your favorite podcasting app, this post has links to important information, a full transcript, an episode player that we customize with Libsyn and sharing links so people can easily find find more information about each episode. As for the full transcript, we use a service called Rev, where we just upload the podcast episode and we get a full transcript back from them within a few hours. It's great, easy to use, fairly accurate, and only costs about a dollar per minute at the time we're recording this episode. That was a lot of information about podcasting, right? If you're more of a visual learner and want to dive a bit deeper into how we run the podcast, we actually have a full mini course on Food Blogger Pro all about it. So be actually talks about the recording part of the podcast and some of the gear he uses. And then I talk a bit more about editing and actually take you through the process of editing visually. I also wanted to give a huge thanks to Raquel who created this podcast way back in the day. She helped get the podcast up and running. And with a few tweaks and changes, I'm still using the process she implemented back when we started the podcast in 2015. So if you have any questions about podcasting, I'd love to talk about it. You can actually drop them in the comments section of the show notes for this episode@foodbloggerpro.com 217 Next you'll hear from Jenna as she talks through some of the sponsored content processes that they have set up over at Pinch of Yum.

Jenna, welcome back to the podcast.

Thank you.

Yeah, it's gonna be a good conversation here because this is something that we often hear, whether it's questions on the podcast people want us to talk about on the Food Blogger Pro forums. A lot of people are interested in sponsored content. And it's one thing to connect with brands, to connect with different agencies that you can work with, but then there's an entire different category of like, what do you do after you've connected with those people? How do you manage that process? And some people work with a third party company, but we do all of that internally. And by we, I mean you and Lindsey's a big part of that. But we're gonna be talking through what it is, the process that we go through as it relates to sponsored content. So do you wanna talk a little bit, Jenna, just at a high level, you do many things with Pinch of Yum, but do you want to talk about what your role looks like for the sponsor content side of things in terms of kind of what that looks like on a day to day or week to week basis as you interact with different brands and agencies that we work with?

Yeah, definitely. So I would describe it as that I am kind of the. I kind of work with brands from point A to B to Z. So I work, I kind of manage our overall process with working with brands. So from the initial time that they reach out to us and just say that they're interested all the way to the very end of delivering the campaign report. So I'm really the one that is kind of like the boots on the ground of kind of being the conduit between a brand and Lindsey. And so I'm just kind of in place to garner those relationships and make sure that we're meeting our deadlines and just kind of overall keeping the process moving along and keeping it organized and just making sure that we're checking all of our boxes when we're working with brands and delivering content.

Awesome. So let's boots on the ground. Let's strap on the boots and start at the very beginning. And let's say this is a hypothetical situation. Doesn't matter if it's a brand reaching out to Pinch of Yum or us reaching out to a brand. Let's start with the first one, though. Let's say that somebody's reaching out to us. They're wanting to connect with Pinch of Yummy. They go to the contact page. I mean, is that usually how things get kicked off?

Usually, yeah. We also do, as of just a few months ago, we have our sponsored content landing page. So we do get submissions from people wanting to reach out to us through that. So, yeah, it is either the general contact page or our sponsored content landing page.

Awesome. So can you talk about the difference between those? So even like on the contact page, if I pull that up, it would be a good little example. Pinch of yum.com contact good little tip or takeaway here. One of the things that we've been really intentional about doing is routing people and as much as possible, giving them what they need without needing to reach out. So what happens if I go to the contact page and I say, hey, actually I want to partner with Pinch of Yum on sponsored content. What does that look like?

Yeah. So if you were to choose that from the dropdown, it would give you just a short message that's basically saying, we're really excited to work with you, but please, please head on over to our sponsored content page and we give the link a few times for them to be able to jump from that general contact page over to our sponsored content landing page, which includes just a lot more information about how we work with brands.

Cool. And that is pintreebm.com sponsored content. And one of the things that is great about this page is it kind of fills in the picture a little bit about how we work with brands and what brands can expect when we, when we connect with them, when they reach out. And as much as possible, both with the contact page and the sponsor content page, we're trying to fill in the picture before we connect with somebody. So they're coming to the table already equipped with some information, some knowledge. And that actually plays in that same concept, plays into the next step. So let's say somebody here fills this out. They say, hey, I would love to get connected with you. I want to work with you and do sponsor content. Our brand, our agency, whatever it would be, we want to connect with you. They fill it out. Then what happens? At that point you get an email and what?

Yeah, so that Inquiry goes directly to me. And so I usually just take a quick look at it because they could be looking for a variety of things. They could have a really good idea of exactly what they want and when they want it and how they want to work with us. But more commonly, they are basically just saying, you know, we found Pinch of Yum, we're big fans, we would love to work with you through our brand using this product. So usually it's pretty general. So they will. The email will come to me and I'll just take a look at it. And from there, usually what I'll do is just send them an email back and just let them know we're excited about working with them. And what I'll do is I'll send over our sponsored content intake form is what we call it. And would you like me to just explain that right now, too?

That would. That would be awesome. And this is, I think, one, you know, as we talk about processes that we have within the business, I think this is a really important one and a great example of if we have these steps that we're following. One of the ways, one of the inflection points in any type of engagement like this is like the point where you start to talk about what the deliverables are and what the exchange would be in terms of monetary value, what would the cost be. And the intake form is a part of the process that makes it a little bit easier to have that discussion. So you can talk about what that is at a high level, too.

Yeah, definitely. So, yeah, so in this email back to them, I'll include a link to it and I'll just say we'd really love if you would fill this out just so we can get a better idea of your goals and what products you want to feature and just more of like a backstory of who your brand is. And it's also helpful for us to just have it on file to build a reference in the future. So it just gives us. They kind of have gotten this initial big picture with us of how we work with brands. So we're curious kind of what their big picture is in a way. So what they do, typically, I'd say like. Like 90% of people actually fill it out, which is amazing. And so there's a few questions that we ask on it. We want to know a little bit about their brand and just who they are. And just a quick snapshot. We can find this on the website, but it's also just interesting to hear directly from them, how they would describe Themselves, we asked, why do you want to work with Pinch of Yum? This is another great way to just get a sense of like, how well do they know Pinch of Yam? Like, how interested are they in pinch of Yam specifically rather than just broadly working with other bloggers. And so we'll gather a few of those basic things like that. We'll ask some really specific questions like what kind of content are you looking for? How long are you looking for the campaign to be? When will it go live? Because these are all things that will determine if it's something that we are interested in based on that timeline. And then we'll also ask a few other specific questions like what is the goal of your campaign? What's the key messaging? Again, just to get a sense of who they are, what their product is. And then one of the big ones that we do ask is about budget. So we don't just have like a blank space that says insert how much budget you have for this campaign. What we do is we have a drop down of a few different budget ranges. So we'll have like, I think it's about four different options that range from I don't have a budget for this all the way up to I have the same huge budget to work with. And this is really helpful for us to just get a basic sense of where they are landing with budget to help us go from there. And we also do include a note on there that just says packages start at X amount. So that they also have an initial sense based on those ranges. And that note of kind of what we typically work at, what the rate is that we work at too.

So great. Yeah, so that's a. Yeah, totally. And that, you know, as we're talking about processes, it's one of the things that is helpful to remember is like each, each that we're talking about sponsored content process at a super high level. But also within that you can get really, you can dig down a little bit deeper and you can look at specific parts of it, like the intake form. So there's the larger process and then there's the smaller process within each step of the way. So intake form is one step of the entire sponsored content process. What, what does it look like after that? My guess is it kind of enters into maybe a phone call, like light negotiation around what would be included in the package. What are the next steps after the intake form?

Yeah, so once we receive that intake form, typically me and Lindsey will sit down and just take a look at it. And so it could go One of two ways we could look at it and decide it's not something we want to pursue based on the budget or just the interest that we have in working with them or how good of a fit it is. And in that case we'll just reply and say, you know what, this isn't a great fit for Pinch of Yama this time, but we really appreciate you reaching out. But the other avenue obviously is if it's just things seem to align like the budget seems good and it is a good fit for our brand, then we will reply. And actually at that point we'll send over our media kit, which includes our full rate. So I'm sending that, but also just saying what we think would be a good fit. So I would say maybe, you know, we think this would be a great fit for a few Instagram videos in these months. And so here's our media kit. Please take a look and let us know if this fits within your budget and we'll go from there.

Got it.

So that's kind of the initial is just. Yep, yep, go ahead.

Yeah. And I love the pairing of the intake form with the media kit because what that allows you to do is it sounds like you're able to then craft a response to say, here's how. Now that we know what you're looking for, here's how we believe that we can work with you in a way that will be most beneficial for you, based on how we work with brands to promote their content. So we're able to play the role not of pitching ourselves, but of pitching our content to help them succeed. Because we have a clear picture of what that looks like, which I think is such a great pairing. So you send the media kit over and then after that is that when you would jump on a phone call, after they have some time to think through things, to process through, to ask a few questions, then is that an actual. Not face to face, but an actual same time conversation, phone or video or something like that?

Yes, usually. Yep. So we, you can see that there's a lot of steps that we take before getting to like let's jump on a call just because if we didn't have that kind of intake or like a screening almost, we would be on phone calls like all week. Because that's usually. Yes, all the time. So yeah. So usually from there, once we say they'll kind of take a look at the media kit, review it and if they are interested. And then from there we usually say, all right, we'll draw up our proposal for what this could look like, what kind of content, when it would go live, and then also what the rate would be for this full package. And that's usually, once they have that in hand, that's usually when we'll start talking about jumping on a call and learning. Just be able to talk through the proposal, learn more about their goals. And it's a great way for us to get an even better sense of if they will be a good brand to work with and if the contact that we're working with will be a good relationship. So it is a really important step that we do some screening before we get there, but it's also just important for us to actually have a conversation with them.

Totally. And I know that for a lot of people listening, they might think, well, I'm not at the point where brands are reaching out to me and it would be a great problem to have to always have to jump on phone calls and talk with brands. But as a reminder, the important thing isn't that you need to replicate this exact scenario. It's just you need to think through as it relates to the core components of your business. 4. Pinch of Yum. Sponsored content is one of those. As it relates to the core components of your business, what are the different ways that you can intentionally build steps that you follow and walk through those each time that you are presented with the scenario. And so for you, wherever you are in your business, you might be thinking, well, I just want to reach out to brands. There's processes and steps that you can build to do that and follow those. So that's the important takeaway here. Within this, there might be some things that you can take away, some little takeaways, but it doesn't have to be complete replication of this. This is just an example of how we handle this. Take what you can, figure out what it is that you want to do, and then build your own process around that. So jumping back into things, Jenna, the stage that you. Once we get to the contract, this is one of those things where contract would be. If there was a bottom list, it would be at the bottom of the bottom list of things that I enjoy doing is like reviewing contracts. And you do a great job with this. But we also have some systems around this as well, including working with an attorney when we have some questions around. So what does the contract phase look like and are we building that? Do we usually lean on the brand? Talk a little bit about that part.

Yeah. So this is kind of where you really get into, like, the nitty gritty of Working with brands, hopefully before the contract phase, you've had a lot of conversations about kind of what your guidelines are and what basically, like, how you execute sponsored content. Like, if you own the content, how many rounds of edits there are, you start getting into, like, the muck of, like, how will this partnership actually be executed? And how can I make it work for me, but also work for them too. So this is where you get into a lot of negotiation as well. And so with contracts, I would say 99.9% of the time we're working with their contract. So we vary. We have a contract ourselves, but we've only probably used it once or twice in our entire time of working on sponsored content. So typically the brand is giving us a contract to review, which makes it a. It's nice, but it's also a little tricky because then you have to kind of be the one to not tear it apart, but go in and, like, make decisions and start to advocate for yourself of what you need. So we do kind of two phases when it comes to contracts. So when it gets sent over to me, I will take an initial pass and I'll take a look through it. And we have. I think this is a great thing to remember what I'm about to say, if you maybe don't have the resources or the budget to be able to work with a legal representative. But one thing that we've done is just created a list of almost like a checklist for our sponsored content contracts. So it's basically all the things that we feel like we need to advocate for. So that includes like creative control, ownership, rounds of edits, the length of the sponsorship, just a long checklist of things. So this first pass is me going through, taking a look and making all of those changes. And with that, one big tip, make sure you always have a word document for the contract to be able to do. Red line changes. And so I just go through and I make those track changes and put in the things that we feel like we need to advocate for. And normally these are less on, like, the legalese side of things and more so just here are the things that are necessary for us to execute a contract. So that's kind of phase one. I'll do that. And then from there I send it over to our legal rep, who then goes through and takes a look at those things that I did, but also the arbitration and just things that I look at and I have no idea, no clue what it says. And it's amazing because we feel like we are kind of like dotting all our I's, crossing all our T's, which is great, but also it just takes off a ton of stress from our team to just make sure we're entering contracts that are legally binding in a way that we want them to be. So it's just that was, I think, one of the biggest game changers we added to our process was finding a legal resource to be able to take a look at those and just make sure that we are feeling really good about it when it comes time to sign the contract.

That's awesome. And such an important step. And again, this is to point out, it's not to say there might be some people that hear that and say, hey, that makes total sense. I'm going to implement this. Maybe you're at the point where you have the resources, you can do that, maybe you're not, but you do have that checklist like you talked about, and you are making sure that those things are represented in the contract. But the point is, like, hey, this is something that we follow as a part of our sponsor content process. So think about what that process is for you in all the different areas. But as much as possible, if you are doing sponsor content, you can lift, you can copy the things that we're doing if it's helpful. So let's say we get to the point, contract sign, everything is good. Now we have these deliverables. What does it look like to manage that process, to schedule it and to communicate that with everybody?

Yeah, definitely. So this is where I feel like the boots on the ground really comes into play because it's interesting how I feel like it. You wouldn't expect this, but so much of our work on sponsored content is done on the front end. Like, we have done the work to make sure it's aligning with everything that we need and the brand needs, making sure it's all in the contract and negotiating those things and then it comes time to actually execute it. And that's almost, I mean, Lindsay might beg to differ on this. That's almost the easier part, is to execute it. And she's the one doing the content, obviously, but. But we've already kind of like laid the ground rules and now we just get to do it. And that's what makes sponsored content enjoyable is, I feel like, is when you are really able to have a clear picture of what the expectations are and feel really confident meeting them. So from there, we kind of have, I take the contract and I make sure that those deliverables are communicated to our team. So There's a few ways that. A few steps that I take to do this. So I go in and I add all the dates and deadlines to our calendar right when the contract is signed. I get those into CoSchedule, which is our scheduling tool that we use for our blog posts and social stuff. And I also get the deadlines in the calendar for both Lindsay and for any other member of our team that needs them. So that usually includes our video specialist, Emily. So I add those dates and deadlines in and I make sure that they are ready to go. And then I also take a lot of the. Not a lot of all of the guidelines that are in the contract. So we have this document that is like a brand guidelines document, that's a collaborative piece that we, me, Lindsey and Emily can all use together. And I will include things like what. How long does the blog post need to be, how many photos need to be of the product, what kind of key messaging needs to be in, and how many pieces of it, what hashtags the campaign requires, what are the guidelines for Instagram stories? It's basically like a master document that when Lindsey is say, all right, I'm going to start planning for this blog post with this brand, she can just take a look at it and have all the information that she needs. And we're just. That's a way for us to make sure that we are hitting all those checkboxes. So that's a large part of getting that set up whenever a contract is signed is making sure that those guidelines are clear and communicated to our team so we can just go and execute them.

Awesome. That's. With a Google Doc. Is that how that's created?

Yes.

Got it.

Yep. Yep. We just use a Google Doc for that. Yep. And then the last big thing that is really important, and I feel like it can just kind of get forgotten when you're. The excitement of getting all these things ready to go would be making sure that you're setting up your dates for invoicing, because usually that's on you as the creator to send an invoice to the brand or to the PR representative that they work with. And so I make sure that I'm setting up. We use a tool called FreshBooks, so I make sure that I am setting that up because you can schedule invoices and just really just like getting that locked in and ready to go so it's sent to them on the right date and we're staying on top of the billing that comes with it. And just that we are Getting paid as well.

Yeah, it's that important part of the business process is actually getting paid and what an important thing that is and how funny that it's. It's also an easy thing to forget, especially in a. In a situation like this where you have all of these different balls that you're juggling. And oftentimes invoicing, you know, you hear people talk about that. They're like, oh, did I invoice for that or have I collected that? And FreshBooks is a great example of a tool that is part of the process and you can plug it in. And I think it also does like automatic reminders if somebody hasn't paid. And that is an important piece, kind of the end of the process for the sponsor content relationship, where it makes sure to kind of close that out. But there is, when I say that there is one more step, which is following up with the brand and actually communicating what happened, what does that look like? And how do we kind of close out the relationship and not only deliver the content, but inform the brand on how the content did?

Yeah. Yep. So one thing that's really important to us is to make sure that we are communicating throughout the campaign to the brand of how something's performing. So we do, after a post goes live, say that there was a contract that had like three blog posts over the course of six months. After each blog post, we would send the results within. It used to be within a month, but we use a new tool now that I'll also talk about. But in the past, what we did was we created a like one to two page campaign report that basically outlined. And we used to do this about 30 days after it went live. And so we would outline just the basic stats of like, how did the post do, how many views did it get, the different channels that it was sent out to, how did it do on each of those channels? If there's a video, how did that perform? We'd also include some comments from the blog post or from Instagram of what people were saying too. So we pull some of the comments that are like, oh my gosh, I love this cheese, or I made this tonight and it was amazing. And so just pulling just like that social proof of like that people are making this recipe and that they are noticing the product. So we would kind of compile that into a document that we made through Illustrator. You could also make it through something like Photoshop or just whatever you're familiar with. And we would send that off and deliver it, which was super awesome. And One thing that we've changed in that process is using this new tool. And so we've started recently for about the past month using something called Influence Kit. And it's a, basically it's. I mean it can manage a lot of your sponsored content contracts and guidelines and things like that. And right now primarily we're using it for campaign reports. So it's a super nifty tool that you basically just insert the links to all of the social, all the posts that you did for social, as well as the blog posts. And you can take all of those verbals and just like dump them in and it'll create this beautiful, amazing report just automatically within it. And the reason we made the switch, it's not that like it wouldn't be that much different from what we were doing, but the most amazing part of it is that it updates live. So now instead of waiting like 30 days after post goes live, I can do it that day that it publishes or the next day and like dump all of those links into it and send it over and say, just say if you want up to date, just click refresh and you can see like how many more page views there are and they can just update that live, which is just a game changer, which is amazing.

That's awesome. And that's my friend Bruno, who's one of the co founders. Mandy is another co founder of Influence Kit. And back last year, almost a year ago, episode 168, you can go to foodbloggerpro.com 168 that will redirect you to the podcast with Mandy where we talk about Influence Kit. And it's made exactly for the process you're describing. It's a time saver, but it's also a value communicator. It allows us to say, hey, you have paid us as a company to produce this content to get you exposure. And here's a real time window into how that's happening. And like you said, so awesome because that is updating in real time as well. So they can look and say, hey, after a week we now have more impressions and that lives on forever and can continually be updated, which is awesome. So influence kit.com and we'll link to that in the show notes as well. So at that point you. We've gone kind of from start to finish, we've delivered the content, we've sent out the report to them. But I'm guessing one additional piece with that is that then there is this additional exchange that happens where down the line eventually we might reach out to them again. So can you talk about is there ever a point where it makes sense as part of our process to reach out to a brand again? And now that we've proven our value, we can, you know, might make it easier to have a relationship with them moving forward.

Yeah, definitely. That's a huge, huge part of it. Yeah. Because we've kind of ended the process now. We've sent the invoice, it's completed, we've completed the process overall. And so what we'll usually do is so there's usually two types of partnerships that we do. So we have one that is a year long partnership that's over the course of many months. It's usually on the blog and we consider them like a year long partner. And it's usually brands that we work with again and again. And so in that case, usually around like already, probably in like October, which is coming up in a few months, we will reach out to them and just start the conversation about have you thought about your goals for 2020, which is crazy to say, and kind of what does that look like for you? And we would love to just get the conversation started about what your goals are. And so we'll start that, I mean, at the end of this year already to start thinking about next year. So that's one way that we keep following up with our brands. And then the other way is we'll work with some just on like one off post, like maybe it's for, it's a chocolate for Valentine's Day or it's a liqueur for the holidays or something like that. And we're working with them more in these sporadic kind of one to two posts. So those are ones that now like for me, coming up this fall, I'll start thinking about what are the brands that we worked with last fall on like back, I mean it's a little late now but like on back to school stuff or meal prep stuff for fall or thinking about Thanksgiving or even Christmas or the holidays or I start right now, I'll start thinking about what's coming up. Who have we worked with in the past, like two to three years even? And I will go back to those contacts and just say, hey, you know, we're starting to think about pumpkin recipes for October and we love this product of yours and we think it would be a great fit for this recipe. And that's one thing that we found that is the most successful is to have a really specific pitch, not just hey, we'd love to work with you on content this fall. But we have this recipe that we're really excited about, and we think that your pasta would be a great fit for it. And here are some. Here's how past posts like this have performed. When we work with brands or so, it's just always better to be specific and just have, like, a very clear vision for how you would want to use that product.

Yeah, that's awesome. That's a lot of stuff that you do, Jenna. You cover a lot of different specific pieces of the spot sponsor content process, and each one of those, we could dive in and talk specifically about what's involved with that. And we did do a little bit of that. But number one, thank you for doing the incredible job that you do for Pinch of Yum. And number two, thanks for coming on and sharing that process. And number three, just a reminder for people that are listening, think through, what are the pieces that you can pull from this, any of these interviews that we're doing for on the process side of things, what are the different pieces that you can pull from it and apply to what you're doing? It doesn't have to be an exact replication of what's happening, but the point is that you're creating systems. You're creating steps that you can follow again and again to lift some of the weight off of you having to reproduce it each time or think through exactly what's happening. And that's what the podcast episode today is all about. All about creating those processes. So, Jenna, thanks so much for coming on and sharing a bit about the Pinch of Yum sponsored content process.

Yeah, thank you for having me. This was great.

All right, that is a wrap for today's process episode. We learned not only about the tools that you can use, talking about Process street, talking about Google Docs, we also learned about file storage, how important it is to have a system for storing your files, whether it's photos, videos, documents, it applies across the board. But we talked to Emily specifically about how she stores the video files. Alexa talked about podcasting and the different processes she uses there. And then we wrapped up by talking to Jenna about sponsored content and how important it is. If that's something that you want to do that you know the exact process you go through if you are reaching out to somebody or if somebody reaches out to you. If you want to learn more, you can go to foodbloggerpro.com blog or foodbloggerpro.com podcast and you can dig into all of the free resources that we have there. And if you want to take the dive to 201 level or 301 level, you can check out Food Blogger Pro and become a member if you are not already. We talk about a lot of these different things and the great thing is that everybody that was on today's podcast, myself, Jenna, Alexa, Emily, we are all active and a part of the Food Blogger Pro forum. So let's say you had a really specific question, a follow up on this. You can go ahead and post that in the Food Blogger Pro forums. We'd be happy to jump in and have a conversation with you and answer your questions to eliminate any of those roadblocks that you might run into as you are building your blog and your business. Just a reminder to subscribe if you haven't yet. That will notify you anytime that a new podcast is released. And that my friends is the end of this podcast episode. We really appreciate you tuning in and if you have a minute we would extra really appreciate it if you left a review. Wherever you listen to this podcast, that helps us to show up in search results and to continue to get downloads, which makes it easier to continue to justify the time and energy that goes into the Food Blogger Pro podcast. Alright, thanks for listening. Make it a great week.