283: Looking Forward - How to Make 2021 a TinyBit Better with Bjork Ostrom

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Hey there, friend. Alexa here. And you are listening to the Food Blogger Pro podcast. Welcome to the show. We're really excited to have you here today. And this is a solo episode with Bjork again. So last week we had a solo episode with Bjork and he talked about some of his most helpful and impactful takeaways from this year. And in this episode, we're actually going to to look forward into 2021. And if you saw the title of this episode, you'll see that there's a little bit of a pun there, how to make 2021 a one word, tiny bit better. And that's because our parent company is called tinybit and it's all based around the idea of getting a tiny bit better or making a tiny bit of progress every day forever. That's our like 1% infinity philosophy. And if you wanted to listen more about 1% infinity and wanted to learn a little bit more about it, we're going to actually share an episode next week, all about 1% infinity. So be sure to stay tuned for that. But in this episode, Bjork will talk about some of the things that can help make 2021 a tiny bit better than this year was. And I know we're hoping that 2021 will be a lot better than this year was. But these are just some things that he's had on his mind, like focusing on stability, how to partner with others, and a few other takeaways that can really make 2021 as impactful as possible. So it's and sweet episode, but we think you're going to get a lot out of it. So without any further ado, Bjork, take it away.

Hey there, friends. Bjork here recording another solo episode. Today. It is me sitting in a room wishing that you are here in this room with me having a conversation. But for now, especially as 2020 wraps up, we're all getting kind of used to sitting in a room by ourselves and using digital media to have a conversation. But my hope is someday, somewhere that you and I are going to be able to connect, have a conversation. Maybe it's at a conference, Maybe we run into each other at a Twins game. If you come and visit Minneapolis, or maybe you live here, who knows? But for now, this will have to do. And what this solo episode is going to be about today is looking forward. So 2021. I think a lot of us are excited for 2021 to come. We've struggled through 2020. For a lot of us, it's been a Difficult year. And it's almost, you know, you kind of eye roll now when people talk about 2020 being a hard year, because of course, it has been. And we're excited about the year to come. I think that's in general, people get excited, hey, the New Year's coming. We're going to anticipate this. It's going to be a chance to kind of refresh and reset, but especially this year. Last episode, I talked about looking back at 2020. What are some of the things that we learned, some of the takeaways that we had, some of the reflections? Today, I'm going to be talking about looking forward. What does that look like in 2021? Some of the things that I'm thinking about and that we're thinking about as a team. And my hope with sharing these things is that there's something within that that you take away and you say, hey, you know what? That's kind of a concept that I like. I think I might fold that into how I think about things. Or maybe there's a little nugget that you can tuck in your back pocket and use as you seek to grow individually or as you seek to grow your business, your blog, your following nonprofit, your team, whatever it might be. My hope is that there's something that you can take away there. And as a little teaser, that is actually one of the things I'm going to be talking about. It's number five. It's the last thing that I'm going to talk about, which is one of the most important things that I want to be reflecting on in 2021. So let's start at the top. Number one. This is a word that I've been reflecting on and thinking about and trying to integrate, especially into the first half of 2021. And the word is stability. And I feel like 2020 was. There's a lot of moving pieces. There's a lot of difficult things to navigate. And personally, I'm a starter. I love to start things and I love to build things from zero to one. And I think there's a season for that, and it's good to be doing that, especially if that's where you naturally gravitate towards. But it's also good to have seasons where you're not always building or creating or. Or thinking of something new. At least for me, it's good. So for 2021, one of the things I've thought about is stability. What does that look like to bring stability into our personal lives? We have a newborn daughter who's two months old. And for any of you who have kids, you know, that creates some amount of instability or inconsistency in those first few months. So that's a piece of it, but also a big piece of it is within the shifting pieces that we've had with this company structure that we have. So tiny bit. It's this new kind of parent company structure that we've started. We're kind of thinking it as like a bootstrapped startup studio. So we're going to be working on companies. I talked about clarity in the last podcast. There's one that we're focusing on right now, now, and trying to build those companies out of tinybit and then spin them out to be their own kind of successful companies running on their own. Pinch of Yum, Food, Blogger Pro, WP Tasty, nutrifox. Those are all companies under tinybit right now. But there's a season for not always to be creating and spinning up something new. So especially for the first half of 2021, maybe for all of 2021, I've been focusing on stability. And that might be true for you too. Maybe it's time to not think about what is the next thing I can be doing or what is the next thing that I can start, but instead thinking about how can I reinforce and strengthen, make more stable the things that I already have? And that's going to be true for us as we look at 2021. We're going to be stabilizing what does it look like to not create something new, start something new, but instead to make what we already have really good, to reinforce it and to strengthen that. So stability is an important thing that we're going to be reflecting on that I'm going to be thinking about moving 2021. Number two partner. I've been thinking a lot about how things are oftentimes better with groups of people. My guess is that most of us have been thinking about how nice it is to do things with groups of people. Even if you are an introvert who loves being by yourself in a year that has been very lonely, potentially isolating, potentially difficult socially, potentially. It's something that I've been thinking a lot about, but it's not just in the context of work. I'm also thinking about this in the context of just how can you make things more communal? So for us as creators, a lot of what we do is online. It's behind a phone, it's behind a computer, it's at a maybe at a coffee shop or at a desk but we're not doing it in a setting where we're working on something together, sitting with somebody in the same room, interacting with them. Even if you do have people that you work with, chances are it's done over email or Slack or maybe you're sending messages back and forth. So one of the things I've been thinking about is what does it look like to partner? What does it look like to find people who are doing similar things in my community and meeting up with them when it's safe to do so? We're not there yet, but hopefully we will get there in 2021, maybe by the summer. What would it look like to grab lunch with somebody or a group of people and to talk about the things that we're doing? And that is something that I've realized has been one of the most beneficial things that I've done for the work that we're doing. But also personally, it's great to be able to connect with people and to say, not only what are you doing? Can I learn a little bit from you? But what are the things that I can be doing to help? A great challenge that I would like to propose to you is if you're interacting with people, if you're having conversations, try asking what can I be doing to help? It's a really fun question to ask people. Not just people who are doing similar things, but somebody who is pursuing something new and interesting and exciting. Maybe it's, you know, my sister in law who's just getting a rescue dog and she was really excited about it and was kind of anticipating it. We've had our dog Sage and love our dog Sage for a long time. We were kind of texting back and forth and being excited with her. What would it look like to end that conversation, to say, hey, we're so excited for you, what can we be doing to help? And I think what you'll find is that people will be extremely appreciative of that question. And I by no means am doing that all the time or perfect at doing that, but it's a fun question to be able to ask because what I found is people will open up, they'll share new things, they'll. They'll give you a response that they maybe otherwise wouldn't have just in normal conversation. And then from that it's, it's great to be able to think, how can you actually move forward on that? How can you help in that situation? Not with an expectation of something in return, but just with an expectation of helping people, of partnering with people of helping them to do the thing that they are excited to do. I think it also means when I think about partnering, it looks at partnering in our daily lives. So it's not just business. Right. So we talk a lot about building a team. This could be about building a team. Right? We talked about that in the last podcast. How important it is to bring people in who have a subject matter expert when you have the bandwidth and the availability to do so. And I think what you'll find is your ability to do more of what's important to you. You'll be able to do more of that as you bring in people who are subject matter experts in a certain area. But this could also be partnering in your. In your daily life. And it might look like getting together with family members and the partnership. There is a partnership of relationship and saying, hey, we are committed to connecting and being together and being family. Or it might look like that with friends. Maybe the partnership is you commit to helping a friend who's working on a project. And I think of my friend Paul, who's really excited about this idea of building his kind of dream home. He has this wood that he's purchased from a cabin that was torn down. What does it look like for me to partner with him to help work on that? And it can also come the other way. There can be times where you can reach out and ask people to help you, to partner with you on the things that you're doing and welcome those people in. I know a lot of recipe bloggers and food bloggers who partner with their audience by inviting them to help test recipes. Something that if somebody follows along with what you're doing, and they love what you're doing, it's a great way to partner. So the core of what this is about is to be creating something that isn't just you. It's not just you creating your thing, but it's partnering with people to either help them build their thing or inviting people in to help you with what you're doing, whether that be personal or business. So the challenge with this is to think about what are the ways that you can be partnering with people? What are the ways that you can be inviting people in, or how can you extend a hand to people who are working on what they're doing and to think about collaboration and to not just think about heads down, isolated work grinding away, but instead inviting people in and doing what you can to help others. So the first thing that I'm Looking at in 2021, this idea of stability the second thing, partnering. What does it look like to work with people, whether that be on their thing or on your thing? Number three, reflection that I've had as I think about moving into 2021 is processes over decisions. And as what we're building, specifically starting to build kind of a team of teams with tinybit, but really a cohesive team as that gets more complex. I've been thinking about really the importance of building in processes to help guide decisions. And this can be true even in the early stages, like as you are working on your own, on your business, as you are being a creative, being creative as a creator, processes will help guide your decisions. I remember in the early stages, Lindsay would talk about the images she would shoot in a recipe. And she knew that she had this set images, these number of images that she wanted to get in certain angles and styles, depending on the type of recipe it was, that was a process that she had created to help reduce the number of decisions that she would make. And it doesn't mean that you're not being creative. It just means that the things that are most important to the most important creative elements are freed up to be your most creative focus, to have the most focus. And a lot of times what can happen is if we're not process oriented, we can start to have hundreds of micro decisions that we're making along the way that drain our creative energy. When instead if we create a process around that thing, we can be more creative on the things that are more important. The images being an example of that for a post. But another example is kind of more on the less creative side, but still important is business finances. So with the businesses, one of the decisions that we made is, hey, we're going to make a decision around how much we're going to be saving in each business. We're going to create a process around that. So we know within each business, every month we take the average of the last six months of expenses, we average that out and we use that as the, as the savings target for what we want to have within the business. So let's say we look back and we say the last six months, the expenses were just making this up to make it really easy, $60,000. So on average we're spending $10,000 a month. We want to save moving forward $60,000 within the business, kind of as an emergency fund. Let's say that increases suddenly, you know, the next month we spend 15,000, that average is going to go up. And so we need to save an additional $5,000 within the business to make sure that we're covering the expenses that we have and we don't have to worry about something happening. You know, Covid being an example. Global pandemic that has a huge impact on ad rates. And if we were running really close on the edge, if we were running, you know, our expenses up to our revenue each month, that would be an issue. So we said, hey, we're gonna, we're gonna create a process around how much we want to save and then anything above and beyond that, we have the ability to invest back in the business or in other areas if we want to. That was a decision we made around a process to alleviate other decisions down the line. Now it's just part of the process. It's a decision that we make one time. Another small example, as a team, we've used a tool called 15Five, which facilitates kind of weekly check ins. The idea is it takes five minutes to fill it out and it takes somebody, a manager 15 minutes to review it. But that was a process that we created around weekly check ins and this thing that we call one on ones, which we do once a month. And that alleviated some of the decision making around, like, what do we talk about each month? Now we still have the ability to drop in essentially whatever we want to talk about. But now there's a system. Every week our team is filling out little questions and responses like, hey, what's one of the things that's been kind of a struggle lately? You can write a response in that. And that creates, if you want it to be a little talking point for us next time that we check in. So there's a process around these check ins that we have. And again, it's not so they're suddenly robotic or you know that we are following this like script when we check in. But it just creates a little bit of a framework for us around something that we consider to be really important, which is making sure that we all as a team and collaborators and individuals are doing okay as it relates to just day to day work and, and also how we're doing in general. In a tool like 15 5, it could be anything. But it's a process that allows us to not have to make decisions around like, oh, what question should I ask? Or how should we, what should we talk about when we check in today? There's a process built in for that. And processes a lot of times are about making a harder decision one time to make many decisions later on a little bit easier. And it's not that you never change that process or tweak it. But you use that as a framework moving forward, and there's a lot of ways that you can do that. And we're going to be thinking about that in 2021. I know that that is going to be really true for myself, at least. So, number one, stability. We're going to really be focusing on that. Number two, partnering with people both in business and in personal life. We're all feeling that after a year of not being able to have a lot of that, or at least not in the ways that we're used to. Number three, processes or over decisions, freeing our mind up for that creative work instead of just focusing on these little micro decisions and tasks along the way. And number four, unstructured space or unstructured time. I was actually recently watching an interview with Bill Gates and Warren Buffett. One of the things I've been doing, we have Lena, our newborn daughter. She is really good at sleeping as long as we're holding her and bouncing on an exercise ball, which is good exercise and good for freeing up time to watch random content on YouTube. And one of the interviews that I was watching was with Bill Gates and Warren Buffett. And Warren talked about how he has like five to six hours a day where he just reads. And he talked about a lot of his days are unstructured time. And for myself, I know that I'm not going to have like five to six hours a day or even, you know, reading five to six hours a day or even five to six hours a day of unstructured time or unstructured space like Warren does, especially in this, at this point in his career. But it did make me realize how important that unstructured space or unstructured time is. And I think for a lot of the people who listen to this podcast, I know this is true for me. We are creators, we are creative. And some of the most valuable things that we can come up with isn't like, output of tasks and widgets and accomplishments, but it's ideas and thoughts that have the potential to create an impact. And if you can come up with a really good idea, if you can come up with something that has big impact, and a lot of times it's just an idea, then that can have a profound impact. Now, the reality is that idea has to be paired with execution, can't just be an idea, but sometimes we can get weighted in execution. We can just have time for execution. And the only thing that we're doing is outputting. We're just accomplishing tasks. We're doing things, we're responding to emails, and I'm speaking to myself here as I reflect on this. And what I've realized is that unstructured time is really important. And what that looks like is going to be different for everybody. One of the things I've realized is one of the times I have the most freedom to be creative as I think about things is if I'm out on a walk or run by myself. And I don't have like my phone to look at or a computer to sit in front of. So it really has to be truly disconnecting. And that's some of the most creative thinking that I do. It's. It's when I'm moving my body and I'm not sitting in front of a computer or not holding my phone, it's gonna look different for everybody. Maybe you're somebody who paints, Maybe you are, you know, artistic. Maybe you do music. Maybe it truly is just sitting and reading. I know that's another time for me when, when I can block that time out and just sit down with a book and read through it. Books and ideas create and spawn off other ideas and creative thoughts. And that unstructured time might be as simple as just sitting down and reading a book. Whatever it is for me, I know that. I've realized that that's important for the success of what we're doing and important for me individually moving forward. And I'm going to be thinking about, how do I do that? What does it look like to create unstructured time in a way that, you know, it'll probably look different moving forward? It's always going to be shifting. The only thing that's constant in our lives is this reality. This is not the only thing, but one of the things that's constant in our lives is this reality that things are ever shifting, ever changing. And so your routines, your day to day is going to look different in two years. And my guess is that it looks different today than it did two, three, four years ago. I know that's really true for me, but I've. At its core, the takeaway here is realizing that I can't just be heads down all the time. I can't just be accomplishing things. I can't just be doing, you know, checking tasks off the list. If I do, I'm going to be worse off because of it. Because the time that I have to create, to think, to explore new ideas and concepts is some of the most valuable time that I have in a week or in a month. So that's number four, unstructured space. Another quick review, stability. We're going to be thinking about that. What does it look like to really reinforce and strengthen the things that we have partnering both with people in our personal lives and within our business? Number three, processes over decisions. How can we make one decision that we can apply moving forward so as to alleviate some of that decision fatigue, which some of you can probably relate to? Number four, unstructured time. So making sure that we have the space to think creatively, to learn, to read, to allow our brain not just to accomplish things, but also to creative problem solve. And number five, reflect on the why. And I said at the top here that at the top of the podcast, it's one of the most important things that we do here. It's the core of who we are and what we're about is this idea of getting a tiny bit better over a long period of time. It's what we named our company. It's what we talk about often on the podcast. But it's really the why behind, you know, the reason that I set this microphone on the table. I'll tap it so you can hear that it's actually here on a random Monday morning, type out this. This, you know, script of sorts, this outline for the podcast. Why Alexa and I plan the schedule for this podcast and talk through it. The core why, the reason that we do it is we want to help people. And companies, which is essentially groups of people, get a tiny bit better every day over a long period of time. Now, there's also a secondary why. Like, these are businesses. And part of what I love about businesses is the idea of growing and building in businesses. There's revenue, there's expenses. That's a part of what facilitates the why. That's kind of, you know, if. If it's an engine, train engine moving forward, it is. It is the. The fuel that moves it, so to speak. And, and that's important to point out. It's not. It's not like this is just something that we're doing pro bono. There's a business, there's business mechanics behind it. But the core, the foundational element that keeps us going each and every day, or I can speak for myself, that keeps myself going and motivates me, even during the seasons where I feel like I'm not making a lot of traction or I feel like I'm not having an impact or I feel like it's been a really bad day or week or I'm making mistakes is the ability to have either a small or a big impact on somebody's lives to help them get a tiny bit better. And that could be within their business. It could be a real tactical takeaway, maybe a concept or learning, or it could be substantial. Maybe it's helping somebody to achieve a type of freedom and flexibility in their life that they've wouldn't have had if not for some of the concepts. From the things that we share in this podcast, or from the Food Blogger Pro community, or from some of the conversations from the incredible guests that we get to interview on this podcast, I found that it's freeing to have a clear why. Because if you can confidently say the thing that you're doing that day, week or month or year is helping you to accomplish your why, then you know you're on the right path. And some of those things that might be a drag that would otherwise discourage you from going forward, you can acknowledge those, but those don't have to be the only thing, because you can say, here's my why, and I'm going to keep moving forward on this. And for us, like I said, that why is to help people and companies get a tiny bit better every day, forever. We talk about that as 1% infinity. And I hope that this podcast, in the other things that we were doing at Food Blogger Pro have been a part of that for you or could be true for you. That mission that we're striving to accomplish could be true for you. And here's the thing. We have a deep love and appreciation for this audience and we're so grateful that we get to do this and so grateful that our why is something that is also a need in the world. And I hope that in ways big or small, that it that has helped you. I also hope that this holiday season is everything you need it to be. It's complex. It's difficult, undoubtedly. And I know that there are people who are listening to this that are in a really hard season. And I want to acknowledge that and say that I hope that it's this. This holiday season is what you need it to be. For a lot of people, the holiday season isn't something that is joyous or fun or uplifting. And it's. It's actually difficult and maybe especially so this year. So I feel like it's important to acknowledge that and to let you know that even though I might not know you, that we want to acknowledge that this season is difficult and hard for a lot of people and for others, it's going to be a joyous and wonderful season, and we want to acknowledge that, too. We are going to be wrapping up here. We have a couple podcasts that we're going to be doing that are kind of replay episodes as we as we round round out the new year, or as we round out 2020. And then we're going to be jumping into our content for 2021. We're excited about it and, as always, really grateful that we are able to do this. My hope for you is that you can make this next week a great week. You can make the rest of the year a great year. And we will continue to be here showing up for you and excited to continue to move forward and say goodbye to 2020 and welcome in 2021. So that's a wrap for this episode, and that's a wrap for our content for 2020. We will see you in the new year.